Curt talks about how he uses the marketing tool Mailbox Power to stay in contact with his customers.
About Curt
Curt Tueffert is a professional speaker, professor, author, podcast host, and frequent podcast guest. His combination of content plus high energy makes him an easy choice for subject matter expert in sales, marketing, leadership, customer service, and more.
Curt's work has earned him a Stevie award as well as other accolades. As the VP of Sales Development for a $1B Industrial Distributor, Curt works his skills daily on the front lines of sales and marketing.
http://www.ineedyourmailbox.com/grow2020
http://www.peaksalesstrategy.com/
https://www.linkedin.com/in/curttueffert/
I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.
I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA
I will be releasing new episodes every Tuesday and Thursday!
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[john_nichols]: well what's
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[curt_tueffert]: we
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[john_nichols]: up everyone welcome to today's podcast my
name is john nichols and this is expansion
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[curt_tueffert]: ah
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[john_nichols]: code radio we got a really good
cool guest with us today his name is
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[john_nichols]: kurt to fort and he he s
goin to talk to us little bit today
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[john_nichols]: about marketing welcome to the show
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[curt_tueffert]: hey john good good morning or good
afternoon or good evening to your listeners looking
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[curt_tueffert]: forward to being on the show with
you john
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[john_nichols]: yeah this is i really love talking
about marketing me and my wife have done
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[john_nichols]: all kinds of crazy marketing and our
up stores over the years and it's being
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[john_nichols]: a fun thing and not all marketing
works for
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[curt_tueffert]: so
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[john_nichols]: all situations sometimes radios better sometimes
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[curt_tueffert]: yes
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[john_nichols]: back in the day bill boards were
but bill boards are so expensive nowadays but
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[john_nichols]: more and in general i think it's
just a fascinating thing that we that in
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[john_nichols]: our up stores it's really interesting how
we've developed marketing over the years so can
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[john_nichols]: you talk to me a ittle bit
about about your philosophy
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[curt_tueffert]: out
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[john_nichols]: on marketing and what you suggest and
all these fun things
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[curt_tueffert]: sure you know marketing you hit it
right on the nail on the head john
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[curt_tueffert]: when you talked about it's not for
everyone and not everybody resonates with
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[john_nichols]: yeah
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[curt_tueffert]: any of the direct mail direct email
bill boar radio t v
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[john_nichols]: oh
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[curt_tueffert]: i've had success in what i'm calling
birthday marketing
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[john_nichols]: okay
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[curt_tueffert]: using
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[john_nichols]: oh
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[curt_tueffert]: a different service a third party service
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[john_nichols]: oh
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[curt_tueffert]: where i can collect the birthdays of
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[john_nichols]: you
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[curt_tueffert]: my
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[john_nichols]: can
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[curt_tueffert]: customers and my prospects i have the
opportunity to send them
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[john_nichols]: yeah
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[curt_tueffert]: a customized car or post card in
the mail and since i've captured
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[john_nichols]: the
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[curt_tueffert]: their birthday i've also captured their half
birthday so i send them two cards one
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[curt_tueffert]: card is on their birthday and one
card is on their half today and i
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[curt_tueffert]: get so many people emailing me or
calling
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[john_nichols]: yeah
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[curt_tueffert]: me and laughing that i've sent them
a half
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[john_nichols]: a
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[curt_tueffert]: birthday card now in marketing having a
customer or a prospect call you on the
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[curt_tueffert]: phone pro ctively is absolute gold and
so having that sets me apart and i
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[curt_tueffert]: use a service called mailbox power in
order for me to bridge that gap collecting
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[curt_tueffert]: the information
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[john_nichols]: m
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[curt_tueffert]: and then using it for
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[john_nichols]: m
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[curt_tueffert]: cards and gifts and post
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[john_nichols]: oh
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[curt_tueffert]: cards and that old school marketing that
is coming back
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[john_nichols]: yeah
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[curt_tueffert]: as long as it's customized
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[john_nichols]: yeah
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[curt_tueffert]: yeah
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[john_nichols]: and and i think one think
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[curt_tueffert]: i think
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[john_nichols]: too as far as marketing goes that
people don't really understand is and it's still
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[john_nichols]: part of marketing people don't think it
is but it is i thank you thank
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[john_nichols]: you cards hand written thank you cards
and whenever i coach because i'm a certified
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[john_nichols]: business coach and i coach all of
my managers on a regular basis and the
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[john_nichols]: thing is is that when i tell
my managers if you're not prospecting you're trying
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[john_nichols]: to get in if you're trying to
grab a vertical market let's say it is
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[john_nichols]: doctor offices okay which by the way
really difficult to get into because in doctors
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[john_nichols]: offices they need all kinds of forms
printed left and right and the thing is
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[john_nichols]: is that when you try to go
in you have to get past the receptionist
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[john_nichols]: first in order to get to the
office manager because that there's the person that
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[john_nichols]: makes the decision it's not the dock
and the thing is
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[curt_tueffert]: yes
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[john_nichols]: is that when i tell my folks
just go in and just try to set
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[john_nichols]: an appointment don't try to do don't
try to see the office manager try to
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[john_nichols]: set an appointment with the office manager
but when you do always get a business
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[john_nichols]: their business card send them a email
introducing yourself and then send them if you
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[john_nichols]: if you get the interview send them
a thank you note for accepting the interview
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[john_nichols]: and that's part of marketing people don't
understand that that is marketing because what you're
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[john_nichols]: doing with that thank you note is
in evoking a feeling of that hey this
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[john_nichols]: person really took the time to care
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[curt_tueffert]: to
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[john_nichols]: about this particular piece that they're coming
in to talk me about and i think
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[john_nichols]: it's vitally important that when you are
marketing
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[curt_tueffert]: oh
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[john_nichols]: you you market in a way that
makes sense
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[curt_tueffert]: next
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[john_nichols]: for your client or customer
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[curt_tueffert]: absolutely john i totally agree to you
on that
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[john_nichols]: yes
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[curt_tueffert]: you know when we're thinking about doctors
or thinking about retail where you have walk
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[curt_tueffert]: in customers
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[john_nichols]: oh
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[curt_tueffert]: and then you think about
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[john_nichols]: oh
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[curt_tueffert]: the life time value of
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[john_nichols]: yeah
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[curt_tueffert]: that customer now back in the day
in the eighties carl soul from soul catala
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[curt_tueffert]: in dallas texas
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[john_nichols]: yeah
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[curt_tueffert]: wrote a book customers for life and
he equated that the lifetime value of
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[john_nichols]: ah
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[curt_tueffert]: a catala customer in
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[john_nichols]: yeah
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[curt_tueffert]: eighties
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[john_nichols]: yeah
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[curt_tueffert]: was a quarter of a million dollars
and the reason it was so expensive
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[john_nichols]: at
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[curt_tueffert]: or so valuable was because that
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[john_nichols]: yeah
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[curt_tueffert]: person who came in looking for a
catala who had a great experience
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[john_nichols]: m
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[curt_tueffert]: would would basically drive
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[john_nichols]: ye
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[curt_tueffert]: the vertisement through dallas talk to his
friends
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[john_nichols]: yes
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[curt_tueffert]: return for service return for their second
catalog get their family and friends involved in
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[curt_tueffert]: that
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[john_nichols]: oh
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[curt_tueffert]: and there's an investment in customers and
prospect
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[john_nichols]: i
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[curt_tueffert]: that lifetime value and i believe a
thank you card
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[john_nichols]: ah
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[curt_tueffert]: or a series of
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[john_nichols]: oh
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[curt_tueffert]: cards and a drip campaign that's
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[john_nichols]: yeah
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[curt_tueffert]: automated helps to
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[john_nichols]: m
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[curt_tueffert]: solidify that loyalty back so that those
customers
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[john_nichols]: okay
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[curt_tueffert]: and prospects remember who you are what
you do
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[john_nichols]: ah
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[curt_tueffert]: and then return to you after their
first
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[john_nichols]: okay
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[curt_tueffert]: wonderful experience
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[john_nichols]: oh you know and marketing is one
of these things that you have to customize
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[john_nichols]: to your customers until your potential clients
or potential customers and like in p s
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[john_nichols]: stores most ps store owners forget about
one thing and that there is the customer
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[john_nichols]: that's already in the store and because
if they're coming in
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[curt_tueffert]: oh
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[john_nichols]: so you're doing zero outside marketing most
up store owners forget about that inside marketing
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[john_nichols]: inside once they get that customer through
the door that's the hard part getting that
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[john_nichols]: customer through the door and the thing
is is that i teach my employes to
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[john_nichols]: educate the customer on our products and
services and we do it through a program
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[john_nichols]: called e c which is extraordinary customer
experience every time
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[curt_tueffert]: we
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[john_nichols]: and we do things by giving bounce
backs we do things like talk tracks inside
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[john_nichols]: that and this is all marketing pieces
because because we're because basically trying to get
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[john_nichols]: the customer to know about excuse me
my sciences are killing me today but back
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[john_nichols]: to my point we're trying to get
our customer to be educated and know about
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[john_nichols]: our products and services things that they
normally don't commend for like printing facing um
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[john_nichols]: m our office supplies our greeting cards
our freight services our notary services ur treating
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[john_nichols]: services things that people don't come in
every day to do those are the profits
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[john_nichols]: is that we focus on the we
do it through customer interaction and we do
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[john_nichols]: it through providing an experience for them
on top of a half page own card
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[john_nichols]: stock bounce back gloss coded
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[curt_tueffert]: yes
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[john_nichols]: that we hand back to every customer
and it says did you know then then
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[john_nichols]: it talks about whatever piece that we're
trying
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[curt_tueffert]: yes
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[john_nichols]: to promote let's say it's notary services
did you know that we do notary and
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[john_nichols]: so when we hand that to the
customer and then the receipts
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[curt_tueffert]: i mean
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[john_nichols]: are staple to it underneath we just
talked to the customer you know that we
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[john_nichols]: have notary services and our talk track
is that in the end it doesn't mater
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[john_nichols]: if they say yes or no we
invite them back for that particular thing when
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[john_nichols]: they need it whenever you need notary
service so it doesn't matter yes or no
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[john_nichols]: whenever you need a notary service come
back and see us again you need that
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[curt_tueffert]: hm
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[john_nichols]: and when you you when you
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[curt_tueffert]: oh
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[john_nichols]: and so the thing is that there's
so many faceted facets to marketing out there
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[john_nichols]: and you really have to customize it
for your customers and for your employees so
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[john_nichols]: that if they are doing in store
or face to face marketing have to know
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[john_nichols]: what to say
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[curt_tueffert]: just
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[john_nichols]: when to say it and how to
say it
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[curt_tueffert]: absolutely and i believe there's some
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[john_nichols]: yeah
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[curt_tueffert]: training that goes along with that john
as it relates to making sure that your
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[curt_tueffert]: your employees can do the marketing
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[john_nichols]: yeah
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[curt_tueffert]: they articulated properly they have the right
talking track they know the
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[john_nichols]: oh
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[curt_tueffert]: types of marketing that the company is
generating so that
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[john_nichols]: yes
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[curt_tueffert]: when that customer or that prospect comes
in holding the marketing
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[john_nichols]: oh
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[curt_tueffert]: piece perhaps that they can talk
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[john_nichols]: m
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[curt_tueffert]: around and as it relates to those
repeat customers whether it's the ups repeat customer
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[curt_tueffert]: or if someone's listening here and they've
got
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[john_nichols]: yes
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[curt_tueffert]: a high value target maybe it's in
the auto motive repair business and you do
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[curt_tueffert]: a major repair two thousand two thousand
five hundred dollars
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[john_nichols]: yeah
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[curt_tueffert]: that's a mortgage payment that's that's a
big deal and so i love sharing
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[john_nichols]: yes
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[curt_tueffert]: with my with my customers what if
that person who just spent that
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[john_nichols]: yes
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[curt_tueffert]: much money would receive in the mail
a customeized card and two brownies with their
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[curt_tueffert]: name on it so thank you for
coming in and investing in us with that
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[curt_tueffert]: kind of a car repair or doctor
or dentist or insurance or ups and that
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[curt_tueffert]: would
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[john_nichols]: yeah
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[curt_tueffert]: create that loyalty plus they get the
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[john_nichols]: oh
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[curt_tueffert]: two free as the idea is that
they'll come back you've spent so much money
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[curt_tueffert]: marketing to get that prospect to become
a customer now we need to keep those
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00:10:12,197 --> 00:10:18,647
[curt_tueffert]: customers coming back in your ups example
coming back for notary color printing
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[john_nichols]: oh
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[curt_tueffert]: binding there's so many things that your
store does that they can be educated on
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[curt_tueffert]: so every time they think of a
need they can go to local corner up
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[curt_tueffert]: store and get that need
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[john_nichols]: yeah
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[curt_tueffert]: met that's that's powerful to keep them
coming back
219
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[john_nichols]: it is
220
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[curt_tueffert]: yeah
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[john_nichols]: and the thing is is that i
really educate my employees by
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[curt_tueffert]: a
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[john_nichols]: telling them that we don't sell to
people we don't think we do is part
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[john_nichols]: of your job is to edit at
the customer on what we do and the
225
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[john_nichols]: thing is is because anybody can educate
someone else but not everybody like me and
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[john_nichols]: you kurt have really good sales background
and can do sales because i think it
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[john_nichols]: really takes a special kind of person
to really be in sales and do it
228
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[john_nichols]: well and not everybody has that but
i can get anybody to educate someone else
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[john_nichols]: on our products and services and i
do it through really simple talk tracks that
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[john_nichols]: they can rememberize and make it easy
and i think that there is the key
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[john_nichols]: because you got to have something that
is easy and repeatable for people to do
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[john_nichols]: on a day in an day out
basis
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[curt_tueffert]: and what you teach on that
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[john_nichols]: yeah
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[curt_tueffert]: c e m program where it's exceptional
and it's an experience
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[john_nichols]: oh
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[curt_tueffert]: we i'm such a proponent on these
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[john_nichols]: i
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[curt_tueffert]: little things where you're sending a card
you're sending a
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[john_nichols]: yeah
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[curt_tueffert]: gift you're sending a birthday card
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[john_nichols]: oh
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[curt_tueffert]: you collect it v q r code
so all the person has do is fill
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[curt_tueffert]: out name address city state zip birthday
and you've auto captured that information
245
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[john_nichols]: i
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[curt_tueffert]: so the experience is easy the wow
factor is amazing and then in exchange
247
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[john_nichols]: oh
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[curt_tueffert]: the business owner begins a data base
full of
249
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[john_nichols]: ah
250
00:12:12,538 --> 00:12:13,860
[curt_tueffert]: customers and prospects
251
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[john_nichols]: a
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[curt_tueffert]: that they can use to go out
there and continue to educate especially to your
253
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[curt_tueffert]: point i absolutely agree with you john
254
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[john_nichols]: yes
255
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[curt_tueffert]: it's not like we're trying to ask
people to do all the selling we're asking
256
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[curt_tueffert]: them to communicate the value through
257
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[john_nichols]: ah
258
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[curt_tueffert]: a talking track just
259
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[john_nichols]: yes
260
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[curt_tueffert]: want to have a conversation with you
261
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[john_nichols]: yeah
262
00:12:31,387 --> 00:12:33,509
[curt_tueffert]: where do you get your notary where
263
00:12:33,450 --> 00:12:33,798
[john_nichols]: oh
264
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[curt_tueffert]: do you get your packaging how
265
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[john_nichols]: m
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[curt_tueffert]: do you go about doing this
267
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[john_nichols]: yes
268
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[curt_tueffert]: and such and if it's the convenience
of saying why don't you give it to
269
00:12:41,150 --> 00:12:46,049
[curt_tueffert]: us just out source that to us
where the local on the corner people that
270
00:12:46,109 --> 00:12:52,437
[curt_tueffert]: you can trust everybody trusts ups oh
my gosh it's it's universal trust and so
271
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[john_nichols]: ah
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[curt_tueffert]: it's a fun it's not experience
273
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[john_nichols]: it is um and the thing is
is that what people don't really understand about
274
00:13:02,038 --> 00:13:05,964
[john_nichols]: the p s stores is that we
have so many things that we can offer
275
00:13:06,445 --> 00:13:10,532
[john_nichols]: we we are basically if you're a
small business owner we can basically be your
276
00:13:10,752 --> 00:13:15,080
[john_nichols]: assistant for you so if you're needing
copies if you need something if you need
277
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[john_nichols]: presentations bound if you're needing presentations printed
and bound we can do that if you're
278
00:13:19,908 --> 00:13:25,216
[john_nichols]: needing them if you new presentation s
printed bound and ship to the location where
279
00:13:25,236 --> 00:13:27,940
[john_nichols]: you're going to be doing something we
can do that
280
00:13:28,149 --> 00:13:28,293
[curt_tueffert]: yeah
281
00:13:28,781 --> 00:13:29,803
[john_nichols]: we can print off banners
282
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[curt_tueffert]: you
283
00:13:29,863 --> 00:13:33,207
[john_nichols]: we can print off posters we can
print off all kinds of crazy things we
284
00:13:33,287 --> 00:13:38,815
[john_nichols]: can even do promotional items because we've
got a couple of companies that do that
285
00:13:38,875 --> 00:13:44,585
[john_nichols]: we can out source that stuff to
there are so many things that as a
286
00:13:44,765 --> 00:13:49,814
[john_nichols]: up store owner we can do the
thing is is that it's all about getting
287
00:13:49,854 --> 00:13:55,305
[john_nichols]: that information into the customer's head you
have to portray these things and
288
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[curt_tueffert]: what
289
00:13:55,826 --> 00:14:01,990
[john_nichols]: you have to make it and experience
all thing because the other thing that that
290
00:14:02,090 --> 00:14:04,836
[john_nichols]: i have to worry about is that
what if they're going to go to another
291
00:14:04,937 --> 00:14:06,925
[john_nichols]: up store down the street
292
00:14:07,296 --> 00:14:07,316
[curt_tueffert]: i
293
00:14:08,251 --> 00:14:11,377
[john_nichols]: and the thing is is that i
have to differentiate
294
00:14:11,330 --> 00:14:11,410
[curt_tueffert]: to
295
00:14:11,497 --> 00:14:12,118
[john_nichols]: myself
296
00:14:12,312 --> 00:14:12,833
[curt_tueffert]: myself
297
00:14:12,980 --> 00:14:15,344
[john_nichols]: differently the other up stores do
298
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[curt_tueffert]: pastor
299
00:14:15,925 --> 00:14:17,568
[john_nichols]: it's a big big big thing
300
00:14:18,228 --> 00:14:18,249
[curt_tueffert]: i
301
00:14:19,140 --> 00:14:23,807
[john_nichols]: because if i don't make that differential
piece from another up because we all do
302
00:14:23,867 --> 00:14:24,989
[john_nichols]: the same thing right
303
00:14:24,853 --> 00:14:24,873
[curt_tueffert]: a
304
00:14:26,360 --> 00:14:26,460
[john_nichols]: but
305
00:14:26,435 --> 00:14:26,615
[curt_tueffert]: yes
306
00:14:26,661 --> 00:14:32,794
[john_nichols]: when you really make that difference it
makes a huge impact and then that's where
307
00:14:32,854 --> 00:14:34,798
[john_nichols]: you get those repeat customers
308
00:14:36,626 --> 00:14:40,592
[curt_tueffert]: john you're hitting a nail on the
head again i love your word differentiation and
309
00:14:40,632 --> 00:14:41,534
[curt_tueffert]: i hope your listeners
310
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[john_nichols]: oh
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[curt_tueffert]: can stop for a moment pause
312
00:14:44,010 --> 00:14:44,232
[john_nichols]: oh
313
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[curt_tueffert]: and maybe just write that word down
314
00:14:46,140 --> 00:14:48,999
[john_nichols]: yeah
315
00:14:46,642 --> 00:14:49,812
[curt_tueffert]: because if you're listening to this odcast
and you're in business
316
00:14:49,971 --> 00:14:51,000
[john_nichols]: yeah
317
00:14:50,033 --> 00:14:51,058
[curt_tueffert]: or sales or
318
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[john_nichols]: oh
319
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[curt_tueffert]: marketing differentiation what
320
00:14:54,420 --> 00:14:54,724
[john_nichols]: oh
321
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[curt_tueffert]: will set you apart
322
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[john_nichols]: yeah
323
00:14:56,560 --> 00:14:57,802
[curt_tueffert]: from your competition
324
00:14:58,034 --> 00:14:58,054
[john_nichols]: i
325
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[curt_tueffert]: that allows that prospect customer client or
patient
326
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[john_nichols]: ah
327
00:15:02,771 --> 00:15:04,093
[curt_tueffert]: to want to do business
328
00:15:03,824 --> 00:15:03,844
[john_nichols]: i
329
00:15:04,153 --> 00:15:06,246
[curt_tueffert]: with you and of course
330
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[john_nichols]: oh
331
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[curt_tueffert]: you know in the marketing that i
do the differentiator is the half birthday card
332
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[curt_tueffert]: it's the unexpected
333
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[john_nichols]: i
334
00:15:12,276 --> 00:15:12,577
[curt_tueffert]: gift
335
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[john_nichols]: oh
336
00:15:13,118 --> 00:15:14,420
[curt_tueffert]: it's the customization
337
00:15:13,521 --> 00:15:13,763
[john_nichols]: oh
338
00:15:14,981 --> 00:15:18,927
[curt_tueffert]: it's the ability to use the service
that doesn't require a
339
00:15:18,912 --> 00:15:18,952
[john_nichols]: a
340
00:15:19,108 --> 00:15:22,914
[curt_tueffert]: ton of investment and to your point
john that up store
341
00:15:22,710 --> 00:15:23,054
[john_nichols]: oh
342
00:15:23,014 --> 00:15:24,196
[curt_tueffert]: is an extension
343
00:15:23,685 --> 00:15:23,870
[john_nichols]: yes
344
00:15:24,537 --> 00:15:25,098
[curt_tueffert]: of the small
345
00:15:24,930 --> 00:15:25,339
[john_nichols]: yes
346
00:15:25,178 --> 00:15:25,919
[curt_tueffert]: business you don't
347
00:15:25,770 --> 00:15:26,490
[john_nichols]: yeah
348
00:15:26,039 --> 00:15:28,363
[curt_tueffert]: have to hire a warehouse person
349
00:15:28,179 --> 00:15:28,704
[john_nichols]: m oh
350
00:15:28,463 --> 00:15:29,385
[curt_tueffert]: a shipper a
351
00:15:29,610 --> 00:15:30,014
[john_nichols]: oh
352
00:15:29,665 --> 00:15:31,649
[curt_tueffert]: binder a marketing person
353
00:15:31,830 --> 00:15:32,011
[john_nichols]: oh
354
00:15:32,089 --> 00:15:34,213
[curt_tueffert]: all that is outsourced and i think
the beauty
355
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[john_nichols]: yeah
356
00:15:34,293 --> 00:15:35,074
[curt_tueffert]: of the technology
357
00:15:34,860 --> 00:15:35,760
[john_nichols]: oh
358
00:15:35,155 --> 00:15:35,495
[curt_tueffert]: today
359
00:15:36,060 --> 00:15:36,442
[john_nichols]: oh
360
00:15:36,096 --> 00:15:38,720
[curt_tueffert]: is that we in small business can
out source
361
00:15:39,000 --> 00:15:39,283
[john_nichols]: yes
362
00:15:39,382 --> 00:15:41,546
[curt_tueffert]: some of this creativity that's
363
00:15:41,461 --> 00:15:41,704
[john_nichols]: yes
364
00:15:41,747 --> 00:15:48,707
[curt_tueffert]: already out there and it's that differentiation
i mean at this point in my life
365
00:15:49,528 --> 00:15:56,178
[curt_tueffert]: i get a birthday card from southwest
airlines that's the only one and i have
366
00:15:56,238 --> 00:16:02,027
[curt_tueffert]: doctors dentists lawyers i have so many
places where people have captured this information but
367
00:16:02,067 --> 00:16:04,652
[curt_tueffert]: they don't market to me there's no
differentiator
368
00:16:04,860 --> 00:16:05,229
[john_nichols]: yes
369
00:16:04,972 --> 00:16:07,656
[curt_tueffert]: so when it comes time for me
to make that purchasing
370
00:16:07,464 --> 00:16:07,485
[john_nichols]: i
371
00:16:07,697 --> 00:16:10,861
[curt_tueffert]: decision where do i go for blank
372
00:16:10,959 --> 00:16:10,980
[john_nichols]: m
373
00:16:11,062 --> 00:16:15,799
[curt_tueffert]: whatever that blank is i don't have
anything that i can return to that says
374
00:16:15,959 --> 00:16:16,260
[curt_tueffert]: oh yeah
375
00:16:16,770 --> 00:16:17,032
[john_nichols]: yes
376
00:16:16,821 --> 00:16:20,507
[curt_tueffert]: he's been dripping on me she's been
dripping on me wow you know had a
377
00:16:20,547 --> 00:16:21,268
[curt_tueffert]: good experience
378
00:16:20,850 --> 00:16:21,234
[john_nichols]: uh
379
00:16:21,328 --> 00:16:23,191
[curt_tueffert]: there but i don't have any information
to
380
00:16:23,223 --> 00:16:23,305
[john_nichols]: no
381
00:16:23,231 --> 00:16:23,692
[curt_tueffert]: follow up
382
00:16:24,000 --> 00:16:24,469
[john_nichols]: oh
383
00:16:24,213 --> 00:16:25,977
[curt_tueffert]: we go to the path of east
resistance
384
00:16:25,650 --> 00:16:27,270
[john_nichols]: oh
385
00:16:26,198 --> 00:16:28,687
[curt_tueffert]: we hit google we try to find
that we
386
00:16:28,680 --> 00:16:29,044
[john_nichols]: yes
387
00:16:28,767 --> 00:16:29,952
[curt_tueffert]: try to do something simple
388
00:16:30,624 --> 00:16:30,645
[john_nichols]: a
389
00:16:30,805 --> 00:16:32,366
[curt_tueffert]: and we lost the
390
00:16:32,280 --> 00:16:32,970
[john_nichols]: yeah
391
00:16:32,486 --> 00:16:34,629
[curt_tueffert]: differentiation so john thank
392
00:16:34,450 --> 00:16:34,591
[john_nichols]: oh
393
00:16:34,669 --> 00:16:37,011
[curt_tueffert]: you for that word today that that
has inspired
394
00:16:36,720 --> 00:16:37,022
[john_nichols]: yes
395
00:16:37,112 --> 00:16:38,493
[curt_tueffert]: me to continue
396
00:16:38,285 --> 00:16:38,551
[john_nichols]: okay
397
00:16:38,573 --> 00:16:39,354
[curt_tueffert]: to differentiate
398
00:16:41,541 --> 00:16:47,686
[john_nichols]: and one of the words that you
keep saying that stands out to me is
399
00:16:47,827 --> 00:16:48,087
[john_nichols]: drip
400
00:16:48,708 --> 00:16:48,851
[curt_tueffert]: what
401
00:16:49,188 --> 00:16:52,311
[john_nichols]: and the thing is is that it
takes for me
402
00:16:52,907 --> 00:16:53,230
[curt_tueffert]: me
403
00:16:53,392 --> 00:16:54,853
[john_nichols]: up story it takes seven
404
00:16:54,836 --> 00:16:55,056
[curt_tueffert]: thanks
405
00:16:54,993 --> 00:16:56,955
[john_nichols]: touches with my with my customers
406
00:16:57,220 --> 00:16:57,620
[curt_tueffert]: customer
407
00:16:57,456 --> 00:17:00,198
[john_nichols]: in order to get them hooked it
really does
408
00:17:00,486 --> 00:17:00,949
[curt_tueffert]: really does
409
00:17:01,940 --> 00:17:03,445
[john_nichols]: and the thing is is that
410
00:17:03,298 --> 00:17:03,559
[curt_tueffert]: the thing
411
00:17:03,926 --> 00:17:05,049
[john_nichols]: if you're not always
412
00:17:04,845 --> 00:17:05,809
[curt_tueffert]: you're not always
413
00:17:05,470 --> 00:17:06,273
[john_nichols]: in front of the
414
00:17:06,251 --> 00:17:06,311
[curt_tueffert]: in
415
00:17:06,373 --> 00:17:13,307
[john_nichols]: customer someone else will be you have
to be out there giving your message to
416
00:17:13,387 --> 00:17:20,619
[john_nichols]: the customer all the time and it
takes slow methodical advertising piece
417
00:17:21,377 --> 00:17:21,398
[curt_tueffert]: i
418
00:17:21,542 --> 00:17:23,346
[john_nichols]: it takes slow methodical marketing
419
00:17:23,154 --> 00:17:23,175
[curt_tueffert]: m
420
00:17:23,447 --> 00:17:30,135
[john_nichols]: pieces but the thing is and the
word i'm gonna the word i'm going to
421
00:17:30,336 --> 00:17:31,077
[john_nichols]: stick to the day
422
00:17:31,259 --> 00:17:31,279
[curt_tueffert]: i
423
00:17:31,657 --> 00:17:35,311
[john_nichols]: is consistency you have to be
424
00:17:35,265 --> 00:17:35,485
[curt_tueffert]: yah
425
00:17:35,572 --> 00:17:37,074
[john_nichols]: consistent about what you do
426
00:17:37,534 --> 00:17:37,635
[curt_tueffert]: yah
427
00:17:38,115 --> 00:17:44,863
[john_nichols]: if you are laxodesical if you don't
do what you're supposed to be doing if
428
00:17:44,964 --> 00:17:52,366
[john_nichols]: you just slip up for a month
or two you've lost huge momentum in this
429
00:17:53,888 --> 00:18:01,140
[john_nichols]: drip marketing pieces and you just have
to be consistent and not only consistent in
430
00:18:01,280 --> 00:18:06,308
[john_nichols]: doing it but you also have to
be consistent in your message that reason why
431
00:18:06,315 --> 00:18:06,580
[curt_tueffert]: yeah
432
00:18:06,449 --> 00:18:09,939
[john_nichols]: i love using the phrase did you
know
433
00:18:10,036 --> 00:18:10,815
[curt_tueffert]: okay
434
00:18:11,303 --> 00:18:16,242
[john_nichols]: did you know that we do lank
and we fill the blank and we use
435
00:18:16,322 --> 00:18:22,880
[john_nichols]: that consistently all the time in fact
my regular customers are sick of it and
436
00:18:22,940 --> 00:18:27,107
[john_nichols]: most of the time we don't even
use it with my regular customers because if
437
00:18:27,127 --> 00:18:30,252
[john_nichols]: they've been with us for over a
year they've already seen everything that we do
438
00:18:30,753 --> 00:18:35,802
[john_nichols]: because that's how much marketing we do
to these folks inside our store they see
439
00:18:35,903 --> 00:18:37,566
[john_nichols]: it and they know it and
440
00:18:37,605 --> 00:18:37,848
[curt_tueffert]: oh
441
00:18:37,907 --> 00:18:40,012
[john_nichols]: and then our people talk to him
442
00:18:40,227 --> 00:18:40,351
[curt_tueffert]: oh
443
00:18:40,373 --> 00:18:44,583
[john_nichols]: but it is a consistent message all
the time
444
00:18:45,125 --> 00:18:49,592
[curt_tueffert]: ah john i love what you're saying
because you must be looking over my shoulder
445
00:18:49,632 --> 00:18:51,856
[curt_tueffert]: right now i have two automated
446
00:18:51,471 --> 00:18:51,654
[john_nichols]: okay
447
00:18:51,956 --> 00:18:54,741
[curt_tueffert]: marketing campaigns that i send to prospects
and
448
00:18:54,720 --> 00:18:54,981
[john_nichols]: oh
449
00:18:54,801 --> 00:18:58,213
[curt_tueffert]: customers one a six
450
00:18:58,200 --> 00:18:58,380
[john_nichols]: yeah
451
00:18:58,354 --> 00:19:00,275
[curt_tueffert]: month recipe program
452
00:19:00,089 --> 00:19:00,249
[john_nichols]: yeah
453
00:19:00,636 --> 00:19:00,736
[curt_tueffert]: so
454
00:19:00,810 --> 00:19:01,710
[john_nichols]: oh
455
00:19:00,816 --> 00:19:02,479
[curt_tueffert]: they automatically get from me
456
00:19:02,850 --> 00:19:03,375
[john_nichols]: oh
457
00:19:03,181 --> 00:19:07,308
[curt_tueffert]: in the mail on a post guard
recipe once a month for six months
458
00:19:07,230 --> 00:19:07,411
[john_nichols]: yeah
459
00:19:07,448 --> 00:19:10,513
[curt_tueffert]: it's automated set it and forget it
the second
460
00:19:10,539 --> 00:19:10,560
[john_nichols]: m
461
00:19:10,714 --> 00:19:13,739
[curt_tueffert]: one is a did you know campaign
that did
462
00:19:13,620 --> 00:19:14,400
[john_nichols]: oh
463
00:19:13,779 --> 00:19:19,208
[curt_tueffert]: you know campaign touches six in a
year so it's every other month did you
464
00:19:19,140 --> 00:19:19,582
[john_nichols]: oh
465
00:19:19,248 --> 00:19:20,830
[curt_tueffert]: know we dot dot dot
466
00:19:21,210 --> 00:19:22,140
[john_nichols]: oh
467
00:19:21,512 --> 00:19:22,714
[curt_tueffert]: and that postcarding
468
00:19:22,353 --> 00:19:23,190
[john_nichols]: okay
469
00:19:22,794 --> 00:19:24,236
[curt_tueffert]: and that mailing program
470
00:19:24,570 --> 00:19:24,851
[john_nichols]: yes
471
00:19:24,777 --> 00:19:26,961
[curt_tueffert]: creates that top of mind
472
00:19:26,863 --> 00:19:26,883
[john_nichols]: i
473
00:19:27,021 --> 00:19:29,605
[curt_tueffert]: awareness that you and i are so
fond of in mar ending
474
00:19:30,030 --> 00:19:30,353
[john_nichols]: yeah
475
00:19:30,286 --> 00:19:33,572
[curt_tueffert]: and it's a set it and forget
it like you said it has
476
00:19:33,390 --> 00:19:33,610
[john_nichols]: yeah
477
00:19:33,652 --> 00:19:36,617
[curt_tueffert]: to be consistent well minds set up
automatically through
478
00:19:36,480 --> 00:19:36,641
[john_nichols]: yeah
479
00:19:36,677 --> 00:19:41,656
[curt_tueffert]: mail box power so i can set
it in consistency as the v p of
480
00:19:41,756 --> 00:19:42,137
[curt_tueffert]: sales
481
00:19:41,760 --> 00:19:42,166
[john_nichols]: oh
482
00:19:42,337 --> 00:19:42,978
[curt_tueffert]: for d p
483
00:19:43,170 --> 00:19:43,453
[john_nichols]: oh
484
00:19:43,719 --> 00:19:45,622
[curt_tueffert]: a very large industrial distributor
485
00:19:45,090 --> 00:19:45,635
[john_nichols]: oh
486
00:19:46,223 --> 00:19:52,033
[curt_tueffert]: i have an on boarding did you
know campaign every new sales professional
487
00:19:51,549 --> 00:19:51,570
[john_nichols]: m
488
00:19:52,113 --> 00:19:54,060
[curt_tueffert]: that comes aboard gets from
489
00:19:54,030 --> 00:19:54,251
[john_nichols]: yeah
490
00:19:54,180 --> 00:19:55,725
[curt_tueffert]: me card
491
00:19:55,557 --> 00:19:55,738
[john_nichols]: okay
492
00:19:56,406 --> 00:19:57,268
[curt_tueffert]: to their home address
493
00:19:57,570 --> 00:19:57,833
[john_nichols]: oh
494
00:19:57,849 --> 00:19:59,592
[curt_tueffert]: and then four weeks later they
495
00:19:59,550 --> 00:19:59,872
[john_nichols]: yes
496
00:19:59,672 --> 00:20:03,919
[curt_tueffert]: get a product and then two weeks
later they get a card and then two
497
00:20:04,019 --> 00:20:05,922
[curt_tueffert]: weeks after that another product
498
00:20:06,210 --> 00:20:06,451
[john_nichols]: oh
499
00:20:06,423 --> 00:20:07,645
[curt_tueffert]: and then another hard
500
00:20:08,130 --> 00:20:08,453
[john_nichols]: oh
501
00:20:08,246 --> 00:20:12,032
[curt_tueffert]: the idea is that a new employee
if you're on boarding
502
00:20:11,949 --> 00:20:11,970
[john_nichols]: m
503
00:20:12,073 --> 00:20:12,674
[curt_tueffert]: an employee
504
00:20:12,540 --> 00:20:13,959
[john_nichols]: yeah
505
00:20:12,834 --> 00:20:15,498
[curt_tueffert]: if they start getting cards and products
to their
506
00:20:15,450 --> 00:20:15,613
[john_nichols]: yeah
507
00:20:15,598 --> 00:20:17,762
[curt_tueffert]: home address then other people
508
00:20:17,640 --> 00:20:18,390
[john_nichols]: oh
509
00:20:17,882 --> 00:20:20,747
[curt_tueffert]: in the family other peop at that
address is saying hey
510
00:20:21,330 --> 00:20:21,573
[john_nichols]: oh
511
00:20:21,588 --> 00:20:24,954
[curt_tueffert]: john what did you get this time
oh wow man my company just sent me
512
00:20:25,014 --> 00:20:29,061
[curt_tueffert]: this mug or they sent me this
business card holder or they sent me this
513
00:20:29,141 --> 00:20:29,962
[curt_tueffert]: or they sent me that
514
00:20:30,594 --> 00:20:30,717
[john_nichols]: eh
515
00:20:30,603 --> 00:20:36,743
[curt_tueffert]: and it's increased our retention and it's
increased our enthusiasm so again automated
516
00:20:37,110 --> 00:20:37,433
[john_nichols]: oh
517
00:20:37,375 --> 00:20:40,007
[curt_tueffert]: consistent did you know campaign so
518
00:20:40,080 --> 00:20:40,302
[john_nichols]: yeah
519
00:20:40,548 --> 00:20:42,531
[curt_tueffert]: i mean i love where you're going
with
520
00:20:42,510 --> 00:20:43,410
[john_nichols]: yes
521
00:20:42,551 --> 00:20:45,917
[curt_tueffert]: this john that's i think that's one
of the reasons you're so successful not
522
00:20:45,870 --> 00:20:46,860
[john_nichols]: yeah
523
00:20:45,997 --> 00:20:49,042
[curt_tueffert]: only in your serial entrepreneuring but on
this podcast
524
00:20:49,140 --> 00:20:49,980
[john_nichols]: yeah
525
00:20:49,162 --> 00:20:51,826
[curt_tueffert]: is that the infirm ation that you're
526
00:20:51,660 --> 00:20:52,569
[john_nichols]: yeah
527
00:20:51,946 --> 00:20:55,992
[curt_tueffert]: giving to your listeners is tangible we
can pick this up and run with it
528
00:20:56,252 --> 00:20:57,254
[curt_tueffert]: right after the call
529
00:20:59,601 --> 00:21:04,608
[john_nichols]: and you know i think that there
is the biggest thing that small business owners
530
00:21:05,429 --> 00:21:13,830
[john_nichols]: um fail that is taking action you
know how much information do we have our
531
00:21:13,910 --> 00:21:19,539
[john_nichols]: heads right now that we're not taking
action on every day and the thing is
532
00:21:19,640 --> 00:21:24,127
[john_nichols]: is that because for some people marketing
isn't a fun thing some people hate this
533
00:21:24,187 --> 00:21:28,555
[john_nichols]: stuff i personally like you love it
because
534
00:21:29,445 --> 00:21:30,465
[curt_tueffert]: oh
535
00:21:29,637 --> 00:21:30,819
[john_nichols]: the reason why i love it so
much
536
00:21:31,278 --> 00:21:31,463
[curt_tueffert]: yeah
537
00:21:31,340 --> 00:21:37,090
[john_nichols]: is because this is the most creative
outlet i have period
538
00:21:37,487 --> 00:21:37,589
[curt_tueffert]: ah
539
00:21:37,972 --> 00:21:41,538
[john_nichols]: to engage my customers so i'm on
tel you a real quick little story of
540
00:21:41,578 --> 00:21:45,084
[john_nichols]: something that we did in the past
we can't do it any more because corporate
541
00:21:45,124 --> 00:21:52,410
[john_nichols]: the ups store had stopped this because
people were doing i'm just going to say
542
00:21:52,550 --> 00:21:54,513
[john_nichols]: stupid things i could
543
00:21:54,435 --> 00:21:54,636
[curt_tueffert]: yeah
544
00:21:54,593 --> 00:21:58,778
[john_nichols]: use other words but they just wasn't
doing things in it for their best interest
545
00:21:58,919 --> 00:22:02,564
[john_nichols]: but then this was years and years
ago probably ten years ago
546
00:22:02,775 --> 00:22:02,995
[curt_tueffert]: yeah
547
00:22:03,966 --> 00:22:10,278
[john_nichols]: but we would make silly youtubevideos and
then we would attach them to an email
548
00:22:11,361 --> 00:22:16,493
[john_nichols]: and sent them out to our email
list of all of our customers and it
549
00:22:16,553 --> 00:22:19,916
[john_nichols]: was really cool and then they could
click on the click on the link watching
550
00:22:19,956 --> 00:22:23,679
[john_nichols]: the videos were really short they were
like a minute videos so so they wasn't
551
00:22:24,300 --> 00:22:26,449
[john_nichols]: super long i don't think any
552
00:22:26,415 --> 00:22:26,435
[curt_tueffert]: m
553
00:22:26,490 --> 00:22:29,761
[john_nichols]: of them were more than two minutes
long and it
554
00:22:29,790 --> 00:22:29,811
[curt_tueffert]: i
555
00:22:29,801 --> 00:22:35,149
[john_nichols]: was just like silly stuff and we
were promoting different things like notary and business
556
00:22:35,270 --> 00:22:40,298
[john_nichols]: cards and freight and all kinds of
our all of our products people can still
557
00:22:40,338 --> 00:22:44,625
[john_nichols]: go in yutube find the video and
watching an the and they are hilarious
558
00:22:45,165 --> 00:22:45,326
[curt_tueffert]: yeah
559
00:22:45,206 --> 00:22:49,513
[john_nichols]: and they were all making fun of
all kinds of things um i don't know
560
00:22:49,533 --> 00:22:54,162
[john_nichols]: if you remember on and years and
years ago they had the copy and he
561
00:22:54,202 --> 00:23:00,534
[john_nichols]: would welcome to you say hey what
you doing you're making copies you know so
562
00:23:00,655 --> 00:23:05,843
[john_nichols]: we did a whole thing on that
video on that to wear to where we
563
00:23:05,883 --> 00:23:09,570
[john_nichols]: were making copies and stuff and i
mean we just had so much fun doing
564
00:23:09,750 --> 00:23:09,992
[john_nichols]: things
565
00:23:10,344 --> 00:23:10,365
[curt_tueffert]: m
566
00:23:10,655 --> 00:23:16,518
[john_nichols]: and this creativity that we did and
putting in putting an attachment on to an
567
00:23:16,698 --> 00:23:21,806
[john_nichols]: email then setting it out to our
customers we got so many people that came
568
00:23:21,927 --> 00:23:23,329
[john_nichols]: back in just
569
00:23:23,265 --> 00:23:23,426
[curt_tueffert]: ye
570
00:23:23,389 --> 00:23:24,796
[john_nichols]: because as they would do the peak
571
00:23:25,046 --> 00:23:25,127
[curt_tueffert]: so
572
00:23:25,400 --> 00:23:30,785
[john_nichols]: hey that video that you sent me
was hilarious and we wasn't and it was
573
00:23:30,845 --> 00:23:32,346
[john_nichols]: just like at the very end hey
if you're
574
00:23:32,295 --> 00:23:32,315
[curt_tueffert]: m
575
00:23:32,426 --> 00:23:35,509
[john_nichols]: interested in this come into the up
store and see us and that was it
576
00:23:37,400 --> 00:23:37,560
[john_nichols]: but
577
00:23:37,945 --> 00:23:38,129
[curt_tueffert]: yeah
578
00:23:37,960 --> 00:23:39,041
[john_nichols]: when you get creative
579
00:23:38,862 --> 00:23:38,985
[curt_tueffert]: yeah
580
00:23:39,462 --> 00:23:41,984
[john_nichols]: with your marketing campaigns
581
00:23:42,067 --> 00:23:42,087
[curt_tueffert]: a
582
00:23:43,385 --> 00:23:48,921
[john_nichols]: it makes a huge difference because once
again that's the differing intil because not everybody
583
00:23:49,001 --> 00:23:54,507
[john_nichols]: is doing the same things that you're
doing the more creative you get the better
584
00:23:54,567 --> 00:23:55,909
[john_nichols]: response you'll have
585
00:23:57,005 --> 00:23:58,788
[curt_tueffert]: agreed i agree a hundred
586
00:23:58,732 --> 00:23:58,752
[john_nichols]: i
587
00:23:58,828 --> 00:24:00,310
[curt_tueffert]: percent exactly what you
588
00:24:00,240 --> 00:24:00,581
[john_nichols]: oh
589
00:24:00,410 --> 00:24:03,716
[curt_tueffert]: said and again with with what you're
saying and what we're
590
00:24:03,772 --> 00:24:04,350
[john_nichols]: okay
591
00:24:03,816 --> 00:24:06,340
[curt_tueffert]: doing and with where technology
592
00:24:06,090 --> 00:24:06,391
[john_nichols]: yah
593
00:24:06,420 --> 00:24:13,029
[curt_tueffert]: has gone done is better perfect we
don't have to hire a madison avenue creative
594
00:24:13,109 --> 00:24:13,650
[curt_tueffert]: campaign
595
00:24:13,500 --> 00:24:13,581
[john_nichols]: ah
596
00:24:13,871 --> 00:24:14,652
[curt_tueffert]: we we look at
597
00:24:14,610 --> 00:24:15,330
[john_nichols]: oh
598
00:24:15,153 --> 00:24:15,493
[curt_tueffert]: tiktok
599
00:24:15,420 --> 00:24:17,215
[john_nichols]: yeah
600
00:24:15,593 --> 00:24:17,697
[curt_tueffert]: videos we look at youtubevideos
601
00:24:17,970 --> 00:24:18,271
[john_nichols]: oh
602
00:24:18,679 --> 00:24:20,982
[curt_tueffert]: their avant guard they're just impromptu
603
00:24:20,520 --> 00:24:20,850
[john_nichols]: yes
604
00:24:21,263 --> 00:24:21,483
[curt_tueffert]: at the
605
00:24:21,390 --> 00:24:21,616
[john_nichols]: oh
606
00:24:21,543 --> 00:24:25,205
[curt_tueffert]: moment whip out you i phone shoot
the video and send it and i think
607
00:24:25,089 --> 00:24:25,110
[john_nichols]: m
608
00:24:25,486 --> 00:24:29,532
[curt_tueffert]: that allows some grace in our top
of mind awareness and i know for me
609
00:24:29,721 --> 00:24:29,822
[john_nichols]: ah
610
00:24:30,414 --> 00:24:31,436
[curt_tueffert]: the things that i send out
611
00:24:32,220 --> 00:24:32,482
[john_nichols]: oh
612
00:24:32,277 --> 00:24:34,200
[curt_tueffert]: it's not the greatest thing out there
613
00:24:34,680 --> 00:24:35,610
[john_nichols]: yeah
614
00:24:34,741 --> 00:24:35,783
[curt_tueffert]: but it's better than what i
615
00:24:35,770 --> 00:24:35,931
[john_nichols]: yeah
616
00:24:36,003 --> 00:24:38,387
[curt_tueffert]: used to do which nothing and so
many
617
00:24:38,244 --> 00:24:38,367
[john_nichols]: eh
618
00:24:38,467 --> 00:24:42,815
[curt_tueffert]: business owners that i talk to especially
small business owners on a shoe string budget
619
00:24:43,416 --> 00:24:46,260
[curt_tueffert]: are looking for tools that allowed them
to leverage
620
00:24:45,870 --> 00:24:47,220
[john_nichols]: yeah
621
00:24:46,340 --> 00:24:51,568
[curt_tueffert]: the power of marketing and to your
point different cation and your second point consistency
622
00:24:52,268 --> 00:24:53,430
[curt_tueffert]: using technology to
623
00:24:53,444 --> 00:24:53,646
[john_nichols]: yes
624
00:24:53,570 --> 00:24:55,312
[curt_tueffert]: create those automatic
625
00:24:55,239 --> 00:24:56,640
[john_nichols]: m oh
626
00:24:55,893 --> 00:24:57,114
[curt_tueffert]: automatic drip campaigns
627
00:24:56,700 --> 00:24:59,682
[john_nichols]: yeah and the thing
628
00:24:59,535 --> 00:24:59,796
[curt_tueffert]: oh
629
00:24:59,983 --> 00:25:02,527
[john_nichols]: is that most business owners don't understand
630
00:25:02,563 --> 00:25:02,583
[curt_tueffert]: i
631
00:25:02,587 --> 00:25:05,873
[john_nichols]: is that so if you're like me
and you've got say if you're out there
632
00:25:05,933 --> 00:25:10,500
[john_nichols]: listening if you got brick and mortar
locations right you've got customers coming in the
633
00:25:10,540 --> 00:25:15,945
[john_nichols]: thing is is that what whenever i
do a business whenever i'm coaching i tell
634
00:25:16,005 --> 00:25:16,126
[john_nichols]: them
635
00:25:16,125 --> 00:25:16,371
[curt_tueffert]: yeah
636
00:25:16,186 --> 00:25:21,993
[john_nichols]: especially so so this is people that
are retail rick and water locations i'll tell
637
00:25:22,033 --> 00:25:27,442
[john_nichols]: the owners or their managers focus on
the customers coming in your door right now
638
00:25:28,183 --> 00:25:33,071
[john_nichols]: market to them first because here's the
thing about it is is that never know
639
00:25:33,972 --> 00:25:37,278
[john_nichols]: what they're going to need next and
you never know what they know
640
00:25:37,948 --> 00:25:38,051
[curt_tueffert]: oh
641
00:25:38,019 --> 00:25:43,989
[john_nichols]: so focus on them first get them
completely educated so then this way m n
642
00:25:44,270 --> 00:25:47,635
[john_nichols]: not trying to be crass here but
you want to you want to squeeze as
643
00:25:47,715 --> 00:25:52,023
[john_nichols]: much out of that person as you
can because they're going to spend their dollars
644
00:25:52,143 --> 00:25:57,251
[john_nichols]: some place no matter what they're spending
their dollars some place and if they don't
645
00:25:57,291 --> 00:26:02,260
[john_nichols]: know that you do printing that you
can do business cards or mailers or pamphlets
646
00:26:02,300 --> 00:26:05,084
[john_nichols]: or brow shores or any of that
kind of stuff right if they don't know
647
00:26:05,144 --> 00:26:09,371
[john_nichols]: you know you can do it they're
going to go some place that they know
648
00:26:09,612 --> 00:26:14,400
[john_nichols]: that someone can do it and they'll
get them done there so there's all kinds
649
00:26:14,500 --> 00:26:19,068
[john_nichols]: of every customer has ex amount of
dollars that they can spend in your store
650
00:26:19,508 --> 00:26:24,837
[john_nichols]: and what i'm sayin is it educate
them enough to max surmise that spending with
651
00:26:25,018 --> 00:26:25,178
[john_nichols]: you
652
00:26:25,567 --> 00:26:25,751
[curt_tueffert]: yeah
653
00:26:25,959 --> 00:26:29,705
[john_nichols]: instead of a competitor and it all
goes back through
654
00:26:29,535 --> 00:26:29,736
[curt_tueffert]: yeah
655
00:26:30,006 --> 00:26:36,056
[john_nichols]: education consistency differentiate yourself it all goes
back but it all starts with
656
00:26:36,528 --> 00:26:36,714
[curt_tueffert]: what
657
00:26:37,138 --> 00:26:42,807
[john_nichols]: for for my folks that i coach
start in store and then once you and
658
00:26:42,927 --> 00:26:49,122
[john_nichols]: then now you can are spending dollars
outside your location to get people met and
659
00:26:49,263 --> 00:26:56,162
[john_nichols]: so focus on what you have now
maximize all of those dollars and then you
660
00:26:56,222 --> 00:26:59,188
[john_nichols]: can start spending money outside of your
location
661
00:27:00,525 --> 00:27:02,368
[curt_tueffert]: absolutely let's keep let's keep the
662
00:27:02,370 --> 00:27:02,711
[john_nichols]: oh
663
00:27:02,408 --> 00:27:06,655
[curt_tueffert]: customers coming back and one of the
clever things i've done in the past is
664
00:27:06,755 --> 00:27:08,498
[curt_tueffert]: just put a q r code out
in my
665
00:27:08,531 --> 00:27:08,672
[john_nichols]: yeah
666
00:27:08,598 --> 00:27:12,946
[curt_tueffert]: retail area and in that retail area
join our ithday club
667
00:27:12,930 --> 00:27:14,100
[john_nichols]: oh
668
00:27:13,106 --> 00:27:14,449
[curt_tueffert]: or join your birthday club
669
00:27:14,572 --> 00:27:14,713
[john_nichols]: kay
670
00:27:14,689 --> 00:27:17,916
[curt_tueffert]: they just take their phone hit the
kor code and it automatically
671
00:27:17,475 --> 00:27:17,638
[john_nichols]: yeah
672
00:27:17,976 --> 00:27:18,617
[curt_tueffert]: prompts them for
673
00:27:18,660 --> 00:27:18,963
[john_nichols]: oh
674
00:27:18,677 --> 00:27:20,481
[curt_tueffert]: name address city state zip and
675
00:27:21,120 --> 00:27:21,484
[john_nichols]: oh
676
00:27:21,263 --> 00:27:21,583
[curt_tueffert]: birthday
677
00:27:22,182 --> 00:27:22,324
[john_nichols]: eh
678
00:27:22,245 --> 00:27:28,227
[curt_tueffert]: automatically goes in automatically starts sending it
things out so while my customer is waiting
679
00:27:28,721 --> 00:27:28,886
[john_nichols]: yes
680
00:27:28,768 --> 00:27:33,937
[curt_tueffert]: for something or strolling through the lobby
or any of the retail experiences they can
681
00:27:34,017 --> 00:27:35,099
[curt_tueffert]: do the q r code hit
682
00:27:35,640 --> 00:27:36,990
[john_nichols]: yeah
683
00:27:35,740 --> 00:27:39,005
[curt_tueffert]: and i get a notification on my
phone saying that this person just
684
00:27:39,060 --> 00:27:39,750
[john_nichols]: yeah
685
00:27:39,505 --> 00:27:43,330
[curt_tueffert]: registered for the birthday club and that
way i don't have to put in the
686
00:27:43,390 --> 00:27:49,107
[curt_tueffert]: information i can leverage that leveraging my
time or of course i can always enter
687
00:27:49,147 --> 00:27:53,592
[curt_tueffert]: their information if i have a retail
business where i capture that in a professional
688
00:27:53,673 --> 00:27:59,311
[curt_tueffert]: and ethical manner but either way i
now have more information from that customer
689
00:27:59,872 --> 00:28:00,990
[john_nichols]: yeah
690
00:28:00,305 --> 00:28:05,128
[curt_tueffert]: walking in than i had prior now
i can use that in a professional and
691
00:28:05,208 --> 00:28:10,658
[curt_tueffert]: ethical way and again keep that top
of mind awareness if one card or one
692
00:28:10,758 --> 00:28:11,881
[curt_tueffert]: post card or a
693
00:28:11,952 --> 00:28:12,116
[john_nichols]: yeah
694
00:28:12,021 --> 00:28:16,525
[curt_tueffert]: subtle marketing piece allowed them to come
back part
695
00:28:16,560 --> 00:28:17,190
[john_nichols]: yes
696
00:28:16,565 --> 00:28:18,168
[curt_tueffert]: of that lifetime value of a customer
697
00:28:18,660 --> 00:28:19,084
[john_nichols]: oh
698
00:28:18,749 --> 00:28:23,537
[curt_tueffert]: and purchase from me what what did
that cost you know we were talking a
699
00:28:23,557 --> 00:28:26,782
[curt_tueffert]: little bit about bill board marketing and
spending x to get
700
00:28:26,760 --> 00:28:27,206
[john_nichols]: yeah
701
00:28:26,882 --> 00:28:33,834
[curt_tueffert]: why i that leverage in today's technology
is huge leverage a little bit of marketing
702
00:28:33,894 --> 00:28:36,158
[curt_tueffert]: up front and then track it professionally
703
00:28:35,619 --> 00:28:35,640
[john_nichols]: m
704
00:28:36,638 --> 00:28:42,050
[curt_tueffert]: and so you can you can attach
i invested dollars and marketing i
705
00:28:42,090 --> 00:28:42,750
[john_nichols]: yeah
706
00:28:42,170 --> 00:28:48,142
[curt_tueffert]: generated repeat business equaling this much in
sales or net new business have a new
707
00:28:48,242 --> 00:28:48,663
[curt_tueffert]: customer
708
00:28:48,399 --> 00:28:48,420
[john_nichols]: m
709
00:28:48,743 --> 00:28:51,407
[curt_tueffert]: who came in because they're holding something
in
710
00:28:51,441 --> 00:28:52,050
[john_nichols]: okay
711
00:28:51,467 --> 00:28:51,948
[curt_tueffert]: their hand
712
00:28:52,290 --> 00:28:53,100
[john_nichols]: oh
713
00:28:52,389 --> 00:28:54,032
[curt_tueffert]: which i said bring
714
00:28:53,910 --> 00:28:54,193
[john_nichols]: yeah
715
00:28:54,072 --> 00:28:59,681
[curt_tueffert]: this card in a discount or a
free this or something and that gets me
716
00:28:59,761 --> 00:29:04,790
[curt_tueffert]: that complete life cycle return on investment
they walk in with that document and i
717
00:29:04,850 --> 00:29:07,574
[curt_tueffert]: can smile and say i know where
you got that i'm the one who sent
718
00:29:07,614 --> 00:29:11,549
[curt_tueffert]: that to u then i go into
your education
719
00:29:11,289 --> 00:29:11,653
[john_nichols]: m oh
720
00:29:11,669 --> 00:29:13,573
[curt_tueffert]: program that c e e
721
00:29:13,680 --> 00:29:14,310
[john_nichols]: yeah
722
00:29:13,733 --> 00:29:17,099
[curt_tueffert]: program where i am just creating the
experience
723
00:29:17,731 --> 00:29:17,832
[john_nichols]: ah
724
00:29:17,760 --> 00:29:20,003
[curt_tueffert]: and they go wow i did not
know
725
00:29:20,070 --> 00:29:20,272
[john_nichols]: yeah
726
00:29:20,735 --> 00:29:24,821
[curt_tueffert]: and here we go we've got a
conversation that leads to
727
00:29:25,410 --> 00:29:25,551
[john_nichols]: ye
728
00:29:25,563 --> 00:29:26,264
[curt_tueffert]: a buying habit
729
00:29:27,210 --> 00:29:33,659
[john_nichols]: yeah so i've got a buddy mon
he owns um some dry cleaners
730
00:29:33,575 --> 00:29:33,897
[curt_tueffert]: we do
731
00:29:35,180 --> 00:29:36,042
[john_nichols]: and he was brilliant know
732
00:29:36,046 --> 00:29:36,086
[curt_tueffert]: he
733
00:29:36,082 --> 00:29:36,183
[john_nichols]: what
734
00:29:36,147 --> 00:29:36,208
[curt_tueffert]: was
735
00:29:36,223 --> 00:29:36,523
[john_nichols]: he did
736
00:29:36,551 --> 00:29:37,239
[curt_tueffert]: you know what he did
737
00:29:38,368 --> 00:29:39,050
[john_nichols]: i think it's just the
738
00:29:39,066 --> 00:29:39,086
[curt_tueffert]: i
739
00:29:39,090 --> 00:29:39,230
[john_nichols]: most
740
00:29:39,166 --> 00:29:39,287
[curt_tueffert]: think
741
00:29:39,310 --> 00:29:39,711
[john_nichols]: amazing
742
00:29:39,347 --> 00:29:39,930
[curt_tueffert]: it's just the most
743
00:29:39,792 --> 00:29:39,952
[john_nichols]: thing
744
00:29:40,010 --> 00:29:40,412
[curt_tueffert]: amazing
745
00:29:40,112 --> 00:29:41,837
[john_nichols]: he did so he sent
746
00:29:42,058 --> 00:29:42,139
[curt_tueffert]: he
747
00:29:42,077 --> 00:29:42,338
[john_nichols]: out
748
00:29:42,319 --> 00:29:43,042
[curt_tueffert]: clear out
749
00:29:43,450 --> 00:29:44,140
[john_nichols]: post cards
750
00:29:44,175 --> 00:29:44,820
[curt_tueffert]: post cards
751
00:29:45,730 --> 00:29:47,075
[john_nichols]: to all his customers
752
00:29:46,857 --> 00:29:47,802
[curt_tueffert]: all his customers
753
00:29:48,058 --> 00:29:49,303
[john_nichols]: and then he also had
754
00:29:48,926 --> 00:29:50,053
[curt_tueffert]: they also hired
755
00:29:50,407 --> 00:29:56,771
[john_nichols]: lock a bounce back piece to and
what it said is said it was
756
00:29:56,745 --> 00:29:56,967
[curt_tueffert]: yeah
757
00:29:57,232 --> 00:30:00,598
[john_nichols]: a trivial question and it said scan
the q r code
758
00:30:01,875 --> 00:30:02,158
[curt_tueffert]: oh
759
00:30:02,050 --> 00:30:03,255
[john_nichols]: place your to place
760
00:30:03,285 --> 00:30:03,467
[curt_tueffert]: yeah
761
00:30:03,295 --> 00:30:08,059
[john_nichols]: your entry okay to the trivial question
762
00:30:07,726 --> 00:30:07,847
[curt_tueffert]: ah
763
00:30:09,223 --> 00:30:12,310
[john_nichols]: and if you get it right you'll
get
764
00:30:12,506 --> 00:30:12,728
[curt_tueffert]: okay
765
00:30:12,690 --> 00:30:15,674
[john_nichols]: whatever it was i think i think
it was a twenty five per cent off
766
00:30:15,774 --> 00:30:20,098
[john_nichols]: your next dry cleaning or whatever it
was okay so you scanned the q r
767
00:30:20,159 --> 00:30:26,814
[john_nichols]: code you have to put in name
phone number mail address and dress and then
768
00:30:26,855 --> 00:30:27,644
[john_nichols]: use to get your answer
769
00:30:27,545 --> 00:30:27,606
[curt_tueffert]: you
770
00:30:29,441 --> 00:30:35,250
[john_nichols]: and he created such a gigantic data
base of people but
771
00:30:35,265 --> 00:30:35,485
[curt_tueffert]: yeah
772
00:30:35,330 --> 00:30:40,382
[john_nichols]: then he started a constant contact email
campaign just from that and then he started
773
00:30:40,442 --> 00:30:43,288
[john_nichols]: doing direct mail to these folks also
774
00:30:43,723 --> 00:30:43,964
[curt_tueffert]: also
775
00:30:44,900 --> 00:30:49,889
[john_nichols]: it increased his revenue i think he
was i think he increased his revenue i
776
00:30:49,949 --> 00:30:53,476
[john_nichols]: think he did this for about three
or four years over twenty five percent over
777
00:30:53,556 --> 00:30:54,719
[john_nichols]: about three years time
778
00:30:56,195 --> 00:30:56,435
[curt_tueffert]: you know
779
00:30:56,910 --> 00:30:57,540
[john_nichols]: oh
780
00:30:57,216 --> 00:31:00,902
[curt_tueffert]: you nailed it dry cleaners one of
the most undermarketed
781
00:31:00,360 --> 00:31:00,601
[john_nichols]: yeah
782
00:31:01,523 --> 00:31:02,225
[curt_tueffert]: that i know of
783
00:31:02,580 --> 00:31:02,902
[john_nichols]: oh
784
00:31:02,585 --> 00:31:04,108
[curt_tueffert]: as it relates to the community
785
00:31:04,541 --> 00:31:04,621
[john_nichols]: ah
786
00:31:04,769 --> 00:31:08,778
[curt_tueffert]: if i was to hit a q
r code at my dry cleaner because standing
787
00:31:08,859 --> 00:31:10,085
[curt_tueffert]: there and i
788
00:31:10,239 --> 00:31:10,260
[john_nichols]: m
789
00:31:10,365 --> 00:31:10,766
[curt_tueffert]: fill in the
790
00:31:10,801 --> 00:31:12,180
[john_nichols]: oh
791
00:31:10,806 --> 00:31:14,973
[curt_tueffert]: information for a trivia or for a
did you know campaign and then i get
792
00:31:15,033 --> 00:31:16,996
[curt_tueffert]: a post card once a month
793
00:31:17,041 --> 00:31:17,203
[john_nichols]: yes
794
00:31:17,057 --> 00:31:18,439
[curt_tueffert]: for six months did you know
795
00:31:18,900 --> 00:31:19,382
[john_nichols]: uh
796
00:31:19,060 --> 00:31:21,203
[curt_tueffert]: allowing us to dry clean your gens
797
00:31:21,600 --> 00:31:21,821
[john_nichols]: yes
798
00:31:22,045 --> 00:31:23,506
[curt_tueffert]: last longer did you know
799
00:31:23,670 --> 00:31:23,851
[john_nichols]: just
800
00:31:24,247 --> 00:31:25,968
[curt_tueffert]: all the dry cleaning tips which
801
00:31:26,041 --> 00:31:26,121
[john_nichols]: ah
802
00:31:26,069 --> 00:31:28,551
[curt_tueffert]: i would never know the life hacks
of dry cleaning
803
00:31:28,620 --> 00:31:28,904
[john_nichols]: yeah
804
00:31:29,011 --> 00:31:30,333
[curt_tueffert]: but i get a drip campaign
805
00:31:30,720 --> 00:31:31,245
[john_nichols]: oh
806
00:31:30,973 --> 00:31:33,457
[curt_tueffert]: or using these
807
00:31:33,450 --> 00:31:34,026
[john_nichols]: ye
808
00:31:33,617 --> 00:31:34,278
[curt_tueffert]: new technology
809
00:31:34,170 --> 00:31:35,160
[john_nichols]: yeah
810
00:31:34,338 --> 00:31:38,146
[curt_tueffert]: tools i get a list of all
residents within a five mile radius of my
811
00:31:38,226 --> 00:31:42,233
[curt_tueffert]: dry cleaner and i start sending them
the post card about did you know
812
00:31:43,260 --> 00:31:43,802
[john_nichols]: yeah
813
00:31:43,475 --> 00:31:49,405
[curt_tueffert]: i've just increased my opportunity to get
new customers and to keep loyal customers because
814
00:31:49,525 --> 00:31:49,825
[curt_tueffert]: maybe
815
00:31:50,400 --> 00:31:52,050
[john_nichols]: yeah
816
00:31:50,426 --> 00:31:55,395
[curt_tueffert]: their machine washing their gins and now
they're dry cleaning maybe there
817
00:31:56,010 --> 00:31:56,311
[john_nichols]: yeah
818
00:31:56,497 --> 00:32:00,524
[curt_tueffert]: they didn't know i offer bed spreads
or some of the
819
00:32:00,551 --> 00:32:00,571
[john_nichols]: a
820
00:32:00,605 --> 00:32:04,232
[curt_tueffert]: more intricate parts of dry cleaning or
alterations or anything
821
00:32:04,140 --> 00:32:05,790
[john_nichols]: yeah
822
00:32:04,292 --> 00:32:09,731
[curt_tueffert]: of that nature and through a small
subtle marketing campaign i've increased my business like
823
00:32:09,771 --> 00:32:11,795
[curt_tueffert]: your client and then of course
824
00:32:11,651 --> 00:32:11,912
[john_nichols]: yes
825
00:32:12,196 --> 00:32:13,438
[curt_tueffert]: using direct mail and email
826
00:32:13,800 --> 00:32:16,209
[john_nichols]: yeah
827
00:32:13,959 --> 00:32:16,944
[curt_tueffert]: continued to nurture that relationship it's not
that difficult
828
00:32:18,130 --> 00:32:24,981
[john_nichols]: yeah and i love using e d
d m r d d yeah ir which
829
00:32:25,041 --> 00:32:26,003
[john_nichols]: is every door direct
830
00:32:25,785 --> 00:32:25,948
[curt_tueffert]: okay
831
00:32:26,083 --> 00:32:29,449
[john_nichols]: mail i don't now know if you
ever used it but instead of it being
832
00:32:29,529 --> 00:32:33,255
[john_nichols]: a direct mail piece what it is
is that you piss pick a poke postal
833
00:32:33,415 --> 00:32:38,183
[john_nichols]: route and then everybody on that route
gets gets gets a piece of whatever you're
834
00:32:38,263 --> 00:32:38,985
[john_nichols]: sending out to him
835
00:32:39,375 --> 00:32:39,395
[curt_tueffert]: m
836
00:32:39,886 --> 00:32:45,160
[john_nichols]: and you can have them they can
be size which is really cool and
837
00:32:45,474 --> 00:32:45,495
[curt_tueffert]: m
838
00:32:45,581 --> 00:32:46,243
[john_nichols]: the thing is is
839
00:32:46,275 --> 00:32:46,476
[curt_tueffert]: yeah
840
00:32:46,283 --> 00:32:50,300
[john_nichols]: that i like you can send a
four um eight and a half by leven
841
00:32:50,380 --> 00:32:56,267
[john_nichols]: sheet of paper front and back to
somebody and it costs no more than what
842
00:32:56,327 --> 00:33:01,175
[john_nichols]: you would pay for a regular post
card that is direct
843
00:33:01,067 --> 00:33:01,087
[curt_tueffert]: i
844
00:33:01,235 --> 00:33:03,218
[john_nichols]: mail so it's really cool
845
00:33:03,338 --> 00:33:03,358
[curt_tueffert]: i
846
00:33:04,601 --> 00:33:10,390
[john_nichols]: but but but you're not going to
that part that specific person's house you're so
847
00:33:10,471 --> 00:33:15,479
[john_nichols]: like you got a target area right
so let's say that you have a lawn
848
00:33:15,539 --> 00:33:21,034
[john_nichols]: mowing business or a pest patrol business
or any kind of service business like this
849
00:33:21,514 --> 00:33:27,921
[john_nichols]: landscape ing whatever and you want to
get into a high in neighborhood every door
850
00:33:27,981 --> 00:33:28,181
[john_nichols]: direct
851
00:33:28,065 --> 00:33:28,875
[curt_tueffert]: yeah
852
00:33:28,261 --> 00:33:30,345
[john_nichols]: mail is the way to go because
you don't have to know
853
00:33:30,237 --> 00:33:30,945
[curt_tueffert]: hm
854
00:33:30,405 --> 00:33:33,550
[john_nichols]: what what everybody's name is you're just
sending a piece at the rate and then
855
00:33:33,670 --> 00:33:36,936
[john_nichols]: you make it a super big over
sized piece and
856
00:33:36,945 --> 00:33:37,546
[curt_tueffert]: oh
857
00:33:36,976 --> 00:33:39,763
[john_nichols]: you can send it and the cool
thing about this is what done the ups
858
00:33:39,823 --> 00:33:45,113
[john_nichols]: stores that i partner p with a
couple of other businesses and on one side
859
00:33:45,193 --> 00:33:48,623
[john_nichols]: is all my stuff and on the
other side s
860
00:33:49,148 --> 00:33:49,353
[curt_tueffert]: as
861
00:33:49,860 --> 00:33:50,801
[john_nichols]: the two other businesses
862
00:33:50,696 --> 00:33:51,537
[curt_tueffert]: so yes
863
00:33:51,382 --> 00:33:54,347
[john_nichols]: and we all split that the cost
864
00:33:54,155 --> 00:33:54,337
[curt_tueffert]: yeah
865
00:33:54,427 --> 00:33:57,312
[john_nichols]: of that by three you're able to
hit the people
866
00:33:57,288 --> 00:33:57,371
[curt_tueffert]: so
867
00:33:57,352 --> 00:34:02,481
[john_nichols]: that you're being so it's like for
me you know and a dry or and
868
00:34:02,561 --> 00:34:06,628
[john_nichols]: maybe i don't know if he's of
place or whatever it doesn't matter whoever it
869
00:34:06,708 --> 00:34:11,055
[john_nichols]: is but if you're trying to get
these folks to come in and use you
870
00:34:11,436 --> 00:34:16,424
[john_nichols]: and it's a specific area every door
direct mail i love using that stuff
871
00:34:16,275 --> 00:34:17,265
[curt_tueffert]: yeah
872
00:34:16,805 --> 00:34:21,773
[john_nichols]: so i've talked about one of my
favorite tools so and i know you've talked
873
00:34:21,813 --> 00:34:27,149
[john_nichols]: about several different tools that you use
what is your favorite most creative tool that
874
00:34:27,209 --> 00:34:27,713
[john_nichols]: you love
875
00:34:27,658 --> 00:34:27,698
[curt_tueffert]: m
876
00:34:27,793 --> 00:34:28,236
[john_nichols]: to use
877
00:34:28,854 --> 00:34:31,238
[curt_tueffert]: m great question john it's mailbox power
878
00:34:31,680 --> 00:34:31,941
[john_nichols]: yeah
879
00:34:32,521 --> 00:34:38,951
[curt_tueffert]: i've been with the company since it
started i absolutely love the opportunity to do
880
00:34:39,132 --> 00:34:42,958
[curt_tueffert]: all of my direct mail through them
whether it's greeting cards post
881
00:34:42,900 --> 00:34:43,431
[john_nichols]: yes
882
00:34:43,058 --> 00:34:43,960
[curt_tueffert]: cards multiple
883
00:34:43,830 --> 00:34:43,971
[john_nichols]: yeah
884
00:34:44,100 --> 00:34:50,991
[curt_tueffert]: sizes oversize customized gifting all of that
i use it in my personal business i
885
00:34:51,172 --> 00:34:56,623
[curt_tueffert]: use it at my company d we've
recently used it now to celebrate all of
886
00:34:56,683 --> 00:34:58,046
[curt_tueffert]: our employes we
887
00:34:58,170 --> 00:34:59,100
[john_nichols]: yeah
888
00:34:58,507 --> 00:35:01,113
[curt_tueffert]: obviously have an h r department in
course
889
00:35:01,172 --> 00:35:01,253
[john_nichols]: as
890
00:35:01,815 --> 00:35:03,878
[curt_tueffert]: if you're a employer who
891
00:35:03,941 --> 00:35:04,083
[john_nichols]: eh
892
00:35:03,978 --> 00:35:04,639
[curt_tueffert]: has employed
893
00:35:04,782 --> 00:35:04,883
[john_nichols]: ah
894
00:35:04,820 --> 00:35:05,280
[curt_tueffert]: ees
895
00:35:05,730 --> 00:35:06,840
[john_nichols]: yeah
896
00:35:06,162 --> 00:35:11,811
[curt_tueffert]: what we did is we send to
our employees a birthday card and a work
897
00:35:11,992 --> 00:35:15,766
[curt_tueffert]: and a versary card to their home
a s it's automated
898
00:35:16,020 --> 00:35:16,202
[john_nichols]: oh
899
00:35:16,207 --> 00:35:18,651
[curt_tueffert]: so all we do is set it
and forget it
900
00:35:18,763 --> 00:35:18,844
[john_nichols]: no
901
00:35:18,791 --> 00:35:19,112
[curt_tueffert]: and each
902
00:35:18,987 --> 00:35:19,069
[john_nichols]: no
903
00:35:19,172 --> 00:35:21,075
[curt_tueffert]: time we get a new employee they're
904
00:35:20,970 --> 00:35:21,455
[john_nichols]: oh
905
00:35:21,135 --> 00:35:23,279
[curt_tueffert]: automatically enrolled in the program and
906
00:35:23,310 --> 00:35:23,711
[john_nichols]: oh
907
00:35:23,339 --> 00:35:27,445
[curt_tueffert]: if they have a december birthday it's
automatic if they half
908
00:35:27,420 --> 00:35:27,661
[john_nichols]: oh
909
00:35:27,505 --> 00:35:29,407
[curt_tueffert]: of september is june they'll get
910
00:35:29,501 --> 00:35:29,784
[john_nichols]: yes
911
00:35:29,667 --> 00:35:30,348
[curt_tueffert]: they'll get that
912
00:35:30,330 --> 00:35:31,020
[john_nichols]: yah
913
00:35:30,448 --> 00:35:34,111
[curt_tueffert]: or work anniversary what that does for
914
00:35:34,020 --> 00:35:35,820
[john_nichols]: yeah
915
00:35:34,191 --> 00:35:36,574
[curt_tueffert]: two things for me and my employees
916
00:35:36,450 --> 00:35:36,671
[john_nichols]: oh
917
00:35:37,685 --> 00:35:38,987
[curt_tueffert]: those cards stay
918
00:35:39,120 --> 00:35:39,780
[john_nichols]: yeah
919
00:35:39,488 --> 00:35:40,650
[curt_tueffert]: at their home some
920
00:35:40,560 --> 00:35:40,982
[john_nichols]: oh
921
00:35:40,690 --> 00:35:45,077
[curt_tueffert]: of them actually get magnetized onto the
refrigerator because it means a lot to them
922
00:35:45,210 --> 00:35:45,813
[john_nichols]: oh
923
00:35:45,658 --> 00:35:47,321
[curt_tueffert]: to the customers it's
924
00:35:47,280 --> 00:35:49,170
[john_nichols]: yeah
925
00:35:47,421 --> 00:35:49,985
[curt_tueffert]: might set it and forget it's my
bility
926
00:35:50,010 --> 00:35:50,271
[john_nichols]: oh
927
00:35:50,025 --> 00:35:54,372
[curt_tueffert]: to be consistent and to drip on
them i can't tell you how many customers
928
00:35:54,413 --> 00:35:56,716
[curt_tueffert]: have called my inside sales branches and
said
929
00:35:57,150 --> 00:35:57,494
[john_nichols]: oh
930
00:35:57,257 --> 00:35:59,601
[curt_tueffert]: hey that recipe you gave me for
cucumber
931
00:35:59,340 --> 00:35:59,662
[john_nichols]: oh
932
00:35:59,681 --> 00:36:01,524
[curt_tueffert]: salad it really turned out
933
00:36:02,220 --> 00:36:02,564
[john_nichols]: yes
934
00:36:02,385 --> 00:36:03,507
[curt_tueffert]: that's a great r i
935
00:36:03,810 --> 00:36:04,032
[john_nichols]: oh
936
00:36:04,348 --> 00:36:06,191
[curt_tueffert]: did they ever buy from me don't
care
937
00:36:06,630 --> 00:36:06,954
[john_nichols]: oh
938
00:36:07,113 --> 00:36:10,498
[curt_tueffert]: they know me because they got a
post card from me that had a recipe
939
00:36:10,578 --> 00:36:11,340
[curt_tueffert]: that they used
940
00:36:11,550 --> 00:36:12,076
[john_nichols]: oh
941
00:36:11,680 --> 00:36:14,144
[curt_tueffert]: they'll think about me in the future
so
942
00:36:14,100 --> 00:36:14,505
[john_nichols]: oh
943
00:36:14,285 --> 00:36:18,411
[curt_tueffert]: that tool is out there there's not
very many that are as automated as the
944
00:36:18,492 --> 00:36:18,692
[curt_tueffert]: one i
945
00:36:18,691 --> 00:36:20,040
[john_nichols]: kay
946
00:36:19,052 --> 00:36:21,036
[curt_tueffert]: use and again i'm a little biassed
because
947
00:36:20,940 --> 00:36:21,203
[john_nichols]: oh
948
00:36:21,076 --> 00:36:22,518
[curt_tueffert]: i've been with them since the beginning
949
00:36:22,980 --> 00:36:23,402
[john_nichols]: oh
950
00:36:23,159 --> 00:36:25,143
[curt_tueffert]: and i really i'm an advocate
951
00:36:26,670 --> 00:36:28,260
[john_nichols]: oh
952
00:36:27,386 --> 00:36:28,507
[curt_tueffert]: an affiliate if you will
953
00:36:28,590 --> 00:36:28,811
[john_nichols]: oh
954
00:36:28,707 --> 00:36:30,829
[curt_tueffert]: so it's a powerful tool
955
00:36:31,110 --> 00:36:31,612
[john_nichols]: oh
956
00:36:31,169 --> 00:36:36,054
[curt_tueffert]: and and i'm here to to help
spread that word to the listeners of your
957
00:36:36,074 --> 00:36:36,454
[curt_tueffert]: podcast
958
00:36:37,887 --> 00:36:42,895
[john_nichols]: that's awesome i will definitely have to
check them out melbux power because the thing
959
00:36:43,035 --> 00:36:45,379
[john_nichols]: is is that with the n
960
00:36:45,507 --> 00:36:45,588
[curt_tueffert]: oh
961
00:36:45,760 --> 00:36:50,868
[john_nichols]: christmas decorating business i mean within my
christmas christmas decorating business we also have a
962
00:36:51,149 --> 00:36:59,331
[john_nichols]: piece of it that is a internal
decorating piece and we specialize in seasonal and
963
00:36:59,411 --> 00:37:04,861
[john_nichols]: holiday only so so so we don't
come in and redecorate your entire house and
964
00:37:04,901 --> 00:37:09,869
[john_nichols]: do that fun stuff but let's say
that you wanted to do a dining room
965
00:37:09,949 --> 00:37:14,657
[john_nichols]: place set for easter because you're christian
you want to celebrate easter right and you
966
00:37:14,717 --> 00:37:18,183
[john_nichols]: always have a big easter meal and
stuff or we can come in and decorate
967
00:37:18,203 --> 00:37:25,475
[john_nichols]: your dining room for easter and that
that includes the the silverware the plates the
968
00:37:26,076 --> 00:37:28,820
[john_nichols]: the chargers the napkins
969
00:37:28,815 --> 00:37:29,037
[curt_tueffert]: yeah
970
00:37:28,881 --> 00:37:36,373
[john_nichols]: the napkin rings the arrangement on the
table and any other decorations that you won't
971
00:37:36,465 --> 00:37:36,585
[curt_tueffert]: yeah
972
00:37:36,874 --> 00:37:41,241
[john_nichols]: there we can come in and then
you basically rent this from us and then
973
00:37:41,301 --> 00:37:44,727
[john_nichols]: we put it up we come back
and take it back down and we we
974
00:37:45,148 --> 00:37:49,455
[john_nichols]: we keep all that stuff so the
thing is is um this right here would
975
00:37:49,495 --> 00:37:53,762
[john_nichols]: probably a great little thing to be
able to send out to our customers and
976
00:37:53,922 --> 00:37:59,311
[john_nichols]: also we also do a class once
a month i've got asta florist and she
977
00:37:59,472 --> 00:38:05,301
[john_nichols]: teaches people how to make a floral
arrangement and so so they come in to
978
00:38:05,361 --> 00:38:08,707
[john_nichols]: pay for the class class some classes
are two twenty five
979
00:38:08,730 --> 00:38:08,750
[curt_tueffert]: i
980
00:38:08,767 --> 00:38:13,315
[john_nichols]: dollars some classes are twenty five one
fifty one in five to fifty whatever just
981
00:38:13,555 --> 00:38:16,760
[john_nichols]: depending upon what they're making if they're
making rests more if they're making just a
982
00:38:16,820 --> 00:38:20,587
[john_nichols]: small arrangement is different but that would
be a great way to send a thank
983
00:38:20,687 --> 00:38:26,184
[john_nichols]: you to these folks he thanks for
coming in and you get a little
984
00:38:26,055 --> 00:38:26,835
[curt_tueffert]: yeah
985
00:38:26,244 --> 00:38:29,616
[john_nichols]: gift when you sent him a little
gift on top of that to their
986
00:38:29,605 --> 00:38:30,186
[curt_tueffert]: absolutely
987
00:38:29,656 --> 00:38:29,940
[john_nichols]: house
988
00:38:30,967 --> 00:38:31,067
[curt_tueffert]: for
989
00:38:31,020 --> 00:38:32,640
[john_nichols]: oh
990
00:38:31,127 --> 00:38:32,530
[curt_tueffert]: your phenomenal
991
00:38:33,060 --> 00:38:34,590
[john_nichols]: yeah
992
00:38:33,251 --> 00:38:37,798
[curt_tueffert]: nitch business of the decorations for holidays
which is brilliant john
993
00:38:38,190 --> 00:38:38,371
[john_nichols]: oh
994
00:38:38,479 --> 00:38:39,361
[curt_tueffert]: you've got easter
995
00:38:39,360 --> 00:38:39,440
[john_nichols]: ye
996
00:38:39,621 --> 00:38:41,164
[curt_tueffert]: you've got halloween you've got christmas
997
00:38:40,920 --> 00:38:41,162
[john_nichols]: yes
998
00:38:41,204 --> 00:38:42,666
[curt_tueffert]: you've got thanksgiving you've got
999
00:38:42,660 --> 00:38:44,220
[john_nichols]: yeah
1000
00:38:42,767 --> 00:38:46,292
[curt_tueffert]: fourth of july and you've got drip
campaigns
1001
00:38:46,082 --> 00:38:46,247
[john_nichols]: yes
1002
00:38:46,373 --> 00:38:50,459
[curt_tueffert]: for all of that you can keep
an awareness campaign going in january in february
1003
00:38:50,580 --> 00:38:51,161
[curt_tueffert]: for easter
1004
00:38:51,173 --> 00:38:51,254
[john_nichols]: ah
1005
00:38:51,722 --> 00:38:52,443
[curt_tueffert]: you can start in
1006
00:38:52,410 --> 00:38:52,670
[john_nichols]: yeah
1007
00:38:52,503 --> 00:38:57,872
[curt_tueffert]: july and august thanksgiving and of course
october november for christmas and they just said
1008
00:38:58,052 --> 00:39:00,035
[curt_tueffert]: oh yeah that's right i got this
card
1009
00:39:00,188 --> 00:39:00,720
[john_nichols]: ah
1010
00:39:00,556 --> 00:39:00,656
[curt_tueffert]: and
1011
00:39:00,720 --> 00:39:00,963
[john_nichols]: yes
1012
00:39:01,097 --> 00:39:02,560
[curt_tueffert]: the front of the car shows the
1013
00:39:02,700 --> 00:39:02,923
[john_nichols]: yeah
1014
00:39:02,780 --> 00:39:06,526
[curt_tueffert]: beautiful dining room set up that you
did for a customer
1015
00:39:06,459 --> 00:39:06,841
[john_nichols]: m oh
1016
00:39:07,066 --> 00:39:12,153
[curt_tueffert]: turned the card over it's a testimonial
from that customer about how wonderful the experience
1017
00:39:12,273 --> 00:39:12,553
[curt_tueffert]: was
1018
00:39:13,470 --> 00:39:14,070
[john_nichols]: oh
1019
00:39:13,515 --> 00:39:18,773
[curt_tueffert]: that warrants phone call email follow up
and you just booked your next client
1020
00:39:19,610 --> 00:39:24,499
[john_nichols]: yeah what's interesting is that this year
our big thing that we're pushing this year
1021
00:39:25,161 --> 00:39:31,512
[john_nichols]: is a as a year around holiday
tree and so this is really cool so
1022
00:39:31,592 --> 00:39:37,610
[john_nichols]: you put up a small tree christmas
tree basically okay about six feet so so
1023
00:39:37,891 --> 00:39:42,799
[john_nichols]: it's not a real big tree we
mean our trees go seven nine twelve and
1024
00:39:42,859 --> 00:39:49,951
[john_nichols]: fifteen feet tall for in our interior
but the big thing is is and this
1025
00:39:49,991 --> 00:39:54,218
[john_nichols]: is such such a cool thing is
that we'll come in and we'll redecorate that
1026
00:39:54,338 --> 00:39:57,163
[john_nichols]: tree for different holidays so and
1027
00:39:57,405 --> 00:39:58,065
[curt_tueffert]: yeah
1028
00:39:58,005 --> 00:40:02,013
[john_nichols]: so so so the first holiday is
going to be christmas then we'll come in
1029
00:40:02,133 --> 00:40:06,548
[john_nichols]: and take all the christmas decorations off
and put up valentines on the tree
1030
00:40:06,846 --> 00:40:07,655
[curt_tueffert]: yea m
1031
00:40:07,710 --> 00:40:10,956
[john_nichols]: then when valentine will come in take
down valentines and
1032
00:40:10,974 --> 00:40:10,995
[curt_tueffert]: m
1033
00:40:11,036 --> 00:40:12,138
[john_nichols]: put up saint patrick's day
1034
00:40:12,779 --> 00:40:12,920
[curt_tueffert]: think
1035
00:40:13,260 --> 00:40:14,086
[john_nichols]: then we come in take
1036
00:40:14,025 --> 00:40:14,106
[curt_tueffert]: it
1037
00:40:14,147 --> 00:40:17,430
[john_nichols]: that down and put up easter then
we come on to take that down and
1038
00:40:17,471 --> 00:40:20,683
[john_nichols]: then we put up the fourth of
july
1039
00:40:20,828 --> 00:40:20,848
[curt_tueffert]: a
1040
00:40:22,070 --> 00:40:22,652
[john_nichols]: we come in and
1041
00:40:22,735 --> 00:40:22,775
[curt_tueffert]: we
1042
00:40:22,752 --> 00:40:27,051
[john_nichols]: pull that down and we put up
halloween then we come in and pull
1043
00:40:27,106 --> 00:40:27,146
[curt_tueffert]: we
1044
00:40:27,131 --> 00:40:27,592
[john_nichols]: that down and
1045
00:40:27,589 --> 00:40:27,730
[curt_tueffert]: pull
1046
00:40:27,632 --> 00:40:31,779
[john_nichols]: we put back up christmas and the
thing is oh no i'll take the that
1047
00:40:31,819 --> 00:40:35,605
[john_nichols]: back then we come back and do
like a fall thanksgiving kind of theme they
1048
00:40:35,665 --> 00:40:39,432
[john_nichols]: got little turkeys and i mean there's
still some pump and stuff on it but
1049
00:40:39,472 --> 00:40:43,839
[john_nichols]: it's much more fall ask and then
we come back and pull that down right
1050
00:40:43,899 --> 00:40:48,907
[john_nichols]: after thanksgiving and put up christmas decorations
and so somebody has a little small tree
1051
00:40:49,068 --> 00:40:52,292
[john_nichols]: that's about six feet tall and it's
it's more of a skinny tree so this
1052
00:40:52,352 --> 00:40:55,135
[john_nichols]: way it fits into corners and places
so it doesn't take up a whole lot
1053
00:40:55,155 --> 00:41:00,135
[john_nichols]: of room in your home you know
but it gets redecorated we come in and
1054
00:41:00,376 --> 00:41:00,799
[john_nichols]: we just charge
1055
00:41:00,846 --> 00:41:00,987
[curt_tueffert]: what
1056
00:41:00,859 --> 00:41:05,320
[john_nichols]: our annual fee for it the you
know and
1057
00:41:05,145 --> 00:41:05,325
[curt_tueffert]: yeah
1058
00:41:05,621 --> 00:41:11,867
[john_nichols]: i mean you can pay quarterly the
annual fee quarterly just really cool but then
1059
00:41:11,927 --> 00:41:13,248
[john_nichols]: we come in and redecorate that
1060
00:41:14,318 --> 00:41:15,980
[curt_tueffert]: that's so brilliant first thing
1061
00:41:15,862 --> 00:41:16,680
[john_nichols]: yes
1062
00:41:16,021 --> 00:41:19,769
[curt_tueffert]: that came to my mind and i
know you already know this hotels
1063
00:41:20,614 --> 00:41:20,735
[john_nichols]: yeah
1064
00:41:20,935 --> 00:41:21,981
[curt_tueffert]: automotive dealerships
1065
00:41:22,470 --> 00:41:22,713
[john_nichols]: yeah
1066
00:41:22,835 --> 00:41:24,497
[curt_tueffert]: high traffic areas where you've
1067
00:41:24,450 --> 00:41:25,110
[john_nichols]: yeah
1068
00:41:24,558 --> 00:41:26,320
[curt_tueffert]: got people lingering for a while
1069
00:41:27,030 --> 00:41:27,532
[john_nichols]: yeah
1070
00:41:27,162 --> 00:41:29,706
[curt_tueffert]: what a differentiator if you're a hotel
1071
00:41:29,522 --> 00:41:29,562
[john_nichols]: a
1072
00:41:29,766 --> 00:41:31,729
[curt_tueffert]: and you're not using john service for
this
1073
00:41:32,130 --> 00:41:32,910
[john_nichols]: yeah
1074
00:41:32,210 --> 00:41:33,432
[curt_tueffert]: that differentiates or
1075
00:41:33,375 --> 00:41:33,456
[john_nichols]: oh
1076
00:41:33,512 --> 00:41:34,674
[curt_tueffert]: a spaw service
1077
00:41:35,040 --> 00:41:35,288
[john_nichols]: yes
1078
00:41:35,335 --> 00:41:35,436
[curt_tueffert]: or
1079
00:41:35,670 --> 00:41:35,930
[john_nichols]: oh
1080
00:41:35,876 --> 00:41:38,741
[curt_tueffert]: a very large automotive dealer ship where
you have this
1081
00:41:38,859 --> 00:41:39,000
[john_nichols]: yeah
1082
00:41:38,861 --> 00:41:42,868
[curt_tueffert]: there that it's to set it and
forget it i pay a fee and john's
1083
00:41:42,948 --> 00:41:43,850
[curt_tueffert]: company comes in there
1084
00:41:43,764 --> 00:41:43,847
[john_nichols]: oh
1085
00:41:43,990 --> 00:41:45,713
[curt_tueffert]: and uses that that's a
1086
00:41:45,761 --> 00:41:45,883
[john_nichols]: eh
1087
00:41:45,773 --> 00:41:52,623
[curt_tueffert]: conversation starter that's a differentiator it's brilliant
it's brilliant that oh my gosh you got
1088
00:41:52,663 --> 00:41:53,164
[curt_tueffert]: me fired up
1089
00:41:54,401 --> 00:41:57,595
[john_nichols]: well and the thing about is is
that do you know where this where people
1090
00:41:57,876 --> 00:42:04,038
[john_nichols]: sit wait for stuff almost always so
there's two places that you didn't mention doctors
1091
00:42:04,118 --> 00:42:07,051
[john_nichols]: offices and also
1092
00:42:06,855 --> 00:42:07,096
[curt_tueffert]: yeah
1093
00:42:07,672 --> 00:42:09,956
[john_nichols]: and it can't be like an petertritians
1094
00:42:09,853 --> 00:42:10,035
[curt_tueffert]: yeah
1095
00:42:10,036 --> 00:42:11,399
[john_nichols]: office it can't be there but i
1096
00:42:11,415 --> 00:42:11,577
[curt_tueffert]: yeah
1097
00:42:11,479 --> 00:42:13,883
[john_nichols]: mean but like and you don't want
1098
00:42:13,875 --> 00:42:14,138
[curt_tueffert]: yeah
1099
00:42:13,923 --> 00:42:15,846
[john_nichols]: to at a at a o
1100
00:42:15,845 --> 00:42:15,946
[curt_tueffert]: ah
1101
00:42:16,026 --> 00:42:19,552
[john_nichols]: g y end office either because there's
lots of kids that come in there too
1102
00:42:19,973 --> 00:42:25,722
[john_nichols]: but you want it in lock offices
that do like e and t and there's
1103
00:42:25,762 --> 00:42:26,384
[john_nichols]: no throat
1104
00:42:26,295 --> 00:42:26,497
[curt_tueffert]: yes
1105
00:42:26,524 --> 00:42:32,065
[john_nichols]: and you know just you know stuff
like that also the other one is tyre
1106
00:42:32,790 --> 00:42:34,291
[john_nichols]: tire places tire dealers ships
1107
00:42:34,591 --> 00:42:34,914
[curt_tueffert]: yes
1108
00:42:34,972 --> 00:42:38,936
[john_nichols]: because people sit and wait to have
their tires changed and put on have new
1109
00:42:38,996 --> 00:42:43,100
[john_nichols]: tires on because people people know me
don't don't run off on that but a
1110
00:42:43,180 --> 00:42:47,284
[john_nichols]: tired dealer ship would be the perfect
place for that because because people sit and
1111
00:42:47,344 --> 00:42:52,849
[john_nichols]: wait on these services or like or
like all change place to people wait you
1112
00:42:52,889 --> 00:42:54,975
[john_nichols]: know on that stuff
1113
00:42:54,816 --> 00:42:56,235
[curt_tueffert]: yeah
1114
00:42:55,016 --> 00:42:55,278
[john_nichols]: but yeah
1115
00:42:56,835 --> 00:42:59,062
[curt_tueffert]: wow excellent
1116
00:42:59,190 --> 00:43:00,450
[john_nichols]: yeah so now
1117
00:43:01,597 --> 00:43:01,678
[curt_tueffert]: what
1118
00:43:01,691 --> 00:43:04,734
[john_nichols]: all right well thanks so let me
ask you question kurt so this is my
1119
00:43:04,794 --> 00:43:08,457
[john_nichols]: last question so if people want to
get in touch with you know more about
1120
00:43:08,577 --> 00:43:10,979
[john_nichols]: you how can they get in touch
with you kurt
1121
00:43:12,306 --> 00:43:18,256
[curt_tueffert]: well i would say it's simple just
register on my on my mailbox power account
1122
00:43:18,316 --> 00:43:19,839
[curt_tueffert]: so that i can connect with you
1123
00:43:20,060 --> 00:43:20,222
[john_nichols]: yes
1124
00:43:20,640 --> 00:43:21,421
[curt_tueffert]: it's a simple link
1125
00:43:21,870 --> 00:43:22,474
[john_nichols]: oh
1126
00:43:22,684 --> 00:43:24,587
[curt_tueffert]: mail box power is all one word
1127
00:43:24,641 --> 00:43:24,802
[john_nichols]: yeah
1128
00:43:24,908 --> 00:43:26,150
[curt_tueffert]: m a l b
1129
00:43:26,390 --> 00:43:26,590
[john_nichols]: yes
1130
00:43:26,411 --> 00:43:29,517
[curt_tueffert]: o x p o w e r
dot com
1131
00:43:29,910 --> 00:43:30,153
[john_nichols]: oh
1132
00:43:30,439 --> 00:43:34,446
[curt_tueffert]: forward slash grow twenty twenty that that
1133
00:43:34,980 --> 00:43:35,123
[john_nichols]: yeah
1134
00:43:35,087 --> 00:43:38,052
[curt_tueffert]: just gets you into the birthday club
that's all but i know where you came
1135
00:43:38,132 --> 00:43:38,312
[curt_tueffert]: from
1136
00:43:38,201 --> 00:43:38,384
[john_nichols]: yeah
1137
00:43:38,572 --> 00:43:40,115
[curt_tueffert]: and then i can send you some
information
1138
00:43:40,641 --> 00:43:40,783
[john_nichols]: oh
1139
00:43:40,856 --> 00:43:43,761
[curt_tueffert]: so mail box power dot com for
slash grow twenty twenty
1140
00:43:44,250 --> 00:43:44,431
[john_nichols]: ye
1141
00:43:44,502 --> 00:43:48,148
[curt_tueffert]: you can reach me at my l
address which is my last name to
1142
00:43:48,090 --> 00:43:49,590
[john_nichols]: yeah
1143
00:43:48,269 --> 00:43:52,255
[curt_tueffert]: fort t u e f f r
t at
1144
00:43:52,770 --> 00:43:53,033
[john_nichols]: yes
1145
00:43:53,237 --> 00:43:54,759
[curt_tueffert]: l dot com yes
1146
00:43:54,750 --> 00:43:55,457
[john_nichols]: yeah
1147
00:43:55,060 --> 00:43:56,542
[curt_tueffert]: it's a differentiator a l
1148
00:43:57,090 --> 00:43:57,332
[john_nichols]: oh
1149
00:43:57,584 --> 00:43:59,688
[curt_tueffert]: and i would be more than happy
for
1150
00:43:59,790 --> 00:44:00,159
[john_nichols]: oh
1151
00:43:59,848 --> 00:44:00,769
[curt_tueffert]: all of your listeners
1152
00:44:00,570 --> 00:44:00,815
[john_nichols]: yeah
1153
00:44:01,571 --> 00:44:03,975
[curt_tueffert]: bounce your ideas off me give me
some
1154
00:44:03,870 --> 00:44:04,051
[john_nichols]: oh
1155
00:44:04,055 --> 00:44:06,178
[curt_tueffert]: challenges that you can i can help
collaborate
1156
00:44:06,000 --> 00:44:07,680
[john_nichols]: yeah
1157
00:44:06,239 --> 00:44:08,542
[curt_tueffert]: with you because i'm a guest on
john's
1158
00:44:08,430 --> 00:44:08,553
[john_nichols]: ye
1159
00:44:08,602 --> 00:44:09,103
[curt_tueffert]: program
1160
00:44:10,080 --> 00:44:10,344
[john_nichols]: yes
1161
00:44:10,566 --> 00:44:12,409
[curt_tueffert]: i'll give it all away i'll leave
it all on the field
1162
00:44:12,420 --> 00:44:12,602
[john_nichols]: yes
1163
00:44:12,850 --> 00:44:14,272
[curt_tueffert]: because i believe in what he's doing
1164
00:44:14,460 --> 00:44:15,026
[john_nichols]: oh
1165
00:44:15,474 --> 00:44:16,936
[curt_tueffert]: man you have got me so fired
1166
00:44:16,890 --> 00:44:17,151
[john_nichols]: yeah
1167
00:44:16,996 --> 00:44:21,304
[curt_tueffert]: up on this tree idea that i
don't think i'm going to do anything else
1168
00:44:21,364 --> 00:44:21,784
[curt_tueffert]: today but
1169
00:44:21,720 --> 00:44:21,961
[john_nichols]: yes
1170
00:44:21,845 --> 00:44:23,731
[curt_tueffert]: just spin out of control because
1171
00:44:24,223 --> 00:44:24,243
[john_nichols]: a
1172
00:44:24,734 --> 00:44:24,955
[curt_tueffert]: that
1173
00:44:24,930 --> 00:44:25,218
[john_nichols]: yeah
1174
00:44:25,095 --> 00:44:27,021
[curt_tueffert]: is the coolest thing i've heard this
1175
00:44:26,910 --> 00:44:27,173
[john_nichols]: yes
1176
00:44:27,162 --> 00:44:30,266
[curt_tueffert]: year that is so amazingly
1177
00:44:29,371 --> 00:44:29,492
[john_nichols]: uh
1178
00:44:30,387 --> 00:44:31,231
[curt_tueffert]: differentiating
1179
00:44:32,236 --> 00:44:32,817
[john_nichols]: yeah i mean will
1180
00:44:32,865 --> 00:44:33,105
[curt_tueffert]: yeah
1181
00:44:33,278 --> 00:44:37,725
[john_nichols]: that's the whole reason behind our interior
stuff because it's spend because we want to
1182
00:44:37,785 --> 00:44:44,718
[john_nichols]: do interior christmas decade and right and
then it ended up turning into people were
1183
00:44:44,778 --> 00:44:49,668
[john_nichols]: winning different holidays because because when christmas
1184
00:44:49,705 --> 00:44:49,867
[curt_tueffert]: yeah
1185
00:44:49,728 --> 00:44:52,435
[john_nichols]: ended we had we had we had
we had one customer come up an say
1186
00:44:52,956 --> 00:45:00,872
[john_nichols]: hey can you guys do some valentine
decorations in my house and the answer is
1187
00:45:00,992 --> 00:45:04,359
[john_nichols]: always yes i mean that's the one
thing that
1188
00:45:04,995 --> 00:45:05,180
[curt_tueffert]: yeah
1189
00:45:05,740 --> 00:45:10,705
[john_nichols]: draws me crazy about about small business
owners they say no way more than they
1190
00:45:10,805 --> 00:45:14,268
[john_nichols]: say yes to stuff and it's much
easier to say yes and then figure it
1191
00:45:14,308 --> 00:45:19,031
[john_nichols]: out later you know and and get
the customer
1192
00:45:18,835 --> 00:45:18,916
[curt_tueffert]: yet
1193
00:45:19,352 --> 00:45:22,075
[john_nichols]: and get the account and even if
you are not even if you figure out
1194
00:45:22,115 --> 00:45:27,777
[john_nichols]: you can't do it go and find
someone that can do this
1195
00:45:28,281 --> 00:45:28,301
[curt_tueffert]: s
1196
00:45:28,970 --> 00:45:29,891
[john_nichols]: and refer them to
1197
00:45:29,865 --> 00:45:30,026
[curt_tueffert]: yeah
1198
00:45:29,951 --> 00:45:34,960
[john_nichols]: them so it's always answer is always
just whether ucanor cannot it is always
1199
00:45:35,025 --> 00:45:35,327
[curt_tueffert]: agreed
1200
00:45:36,202 --> 00:45:40,148
[john_nichols]: because because then i'm providing information and
helping this customer out and what that does
1201
00:45:40,249 --> 00:45:40,950
[john_nichols]: is that y're
1202
00:45:40,890 --> 00:45:40,952
[curt_tueffert]: ah
1203
00:45:40,970 --> 00:45:43,680
[john_nichols]: goin to come back to me again
so now what
1204
00:45:43,601 --> 00:45:47,878
[curt_tueffert]: i just thought of another place title
title companies there's a lot
1205
00:45:47,750 --> 00:45:47,971
[john_nichols]: oh yeah
1206
00:45:47,938 --> 00:45:47,979
[curt_tueffert]: of
1207
00:45:48,052 --> 00:45:48,253
[john_nichols]: title
1208
00:45:48,059 --> 00:45:48,319
[curt_tueffert]: waiting
1209
00:45:48,313 --> 00:45:48,675
[john_nichols]: companies
1210
00:45:48,380 --> 00:45:49,944
[curt_tueffert]: when you're signing and
1211
00:45:50,344 --> 00:45:50,485
[john_nichols]: yeah
1212
00:45:50,425 --> 00:45:51,026
[curt_tueffert]: they have money
1213
00:45:52,154 --> 00:45:54,902
[john_nichols]: yeah yeah so
1214
00:45:54,885 --> 00:45:55,130
[curt_tueffert]: oh
1215
00:45:54,982 --> 00:45:57,987
[john_nichols]: i'm gonna have to make a list
about this and then then we're just going
1216
00:45:58,027 --> 00:46:00,872
[john_nichols]: to have to do some some direct
marketing to these folks
1217
00:46:01,795 --> 00:46:01,995
[curt_tueffert]: well i
1218
00:46:01,994 --> 00:46:02,194
[john_nichols]: um
1219
00:46:02,055 --> 00:46:03,337
[curt_tueffert]: know a guy who can help you
with that
1220
00:46:04,118 --> 00:46:08,805
[john_nichols]: yeah i try all right well thank
you so much for being on today man
1221
00:46:08,946 --> 00:46:12,672
[john_nichols]: it has been a pleasure talking to
you i love talking about marketing i can
1222
00:46:12,832 --> 00:46:16,939
[john_nichols]: tell that you're passionate about marketing to
m and then what i'll do is that
1223
00:46:16,979 --> 00:46:21,964
[john_nichols]: i'll put links down in the in
the notes of this so this people can
1224
00:46:22,745 --> 00:46:26,289
[john_nichols]: click directly and go find you okay
curt hows that
1225
00:46:26,285 --> 00:46:26,747
[curt_tueffert]: wonderful
1226
00:46:26,329 --> 00:46:26,529
[john_nichols]: sound
1227
00:46:27,449 --> 00:46:30,741
[curt_tueffert]: i really appreciate that john thank you
so much for letting me be a guest
1228
00:46:30,801 --> 00:46:31,182
[curt_tueffert]: on your show
1229
00:46:32,111 --> 00:46:35,096
[john_nichols]: oh yeah this is i mean like
i said i love having fun guests i
1230
00:46:35,177 --> 00:46:40,045
[john_nichols]: love talking about things that that i'm
passionate about and i love talking to guests
1231
00:46:40,065 --> 00:46:43,130
[john_nichols]: that are passionate about what they're talking
about and
1232
00:46:43,420 --> 00:46:43,605
[curt_tueffert]: okay
1233
00:46:43,451 --> 00:46:49,023
[john_nichols]: the passion is just overflowing through you
i really do appreciate you today and everything
1234
00:46:49,043 --> 00:46:50,306
[john_nichols]: that you brought to my
1235
00:46:50,435 --> 00:46:50,578
[curt_tueffert]: thank
1236
00:46:50,506 --> 00:46:50,847
[john_nichols]: listeners
1237
00:46:50,598 --> 00:46:50,700
[curt_tueffert]: you
1238
00:46:50,887 --> 00:46:56,406
[john_nichols]: today all right well folks thank you
so much for listening and we will see
1239
00:46:56,487 --> 00:46:57,849
[john_nichols]: you own the next one