An interview with William Attaway about leadership and his book Catalytic Leadership.
About William
Many leaders feel in over their head in their role or in their organization. Is there a roadmap anywhere to help you grow as a leader? How can I avoid the ditches that other leaders have fallen into? In his new book, Dr. William Attaway gleans from his own personal leadership experience as well as the experience of hundreds of leaders he has coached, and he shares 12 key principles that can help leaders grow and add value to those they lead today, no matter where they are.
https://catalyticleadership.net/
https://www.facebook.com/williamattaway
https://www.linkedin.com/in/williamattaway/
https://www.instagram.com/wattaway/
I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.
I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA
I will be releasing new episodes every Tuesday and Thursday!
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[john_nichols]: what's up everyone welcome to today's podcast
my name is john nichols and this is
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[john_nichols]: expansion code radio today i have a
guest his name is william at a way
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[john_nichols]: and he is going to talk to
us a little
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[william_attaway]: yeah
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[john_nichols]: bit today about leadership william welcome to
the podcast
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[william_attaway]: john thanks so much for having me
on today it's an honor to be here
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[john_nichols]: it's honor to have you man so
give me a little bit tell me little
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[john_nichols]: bit about yourself well you man about
how you got into leadership and all that
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[john_nichols]: good fun stuff
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[william_attaway]: sure so i'm husband to
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[john_nichols]: oh
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[william_attaway]: my wife charlotte we've
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[john_nichols]: yeah
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[william_attaway]: been married for almost twenty five years
will celebrate that later this year we
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[john_nichols]: okay
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[william_attaway]: have two daughters
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[john_nichols]: m
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[william_attaway]: one of whom is heading to college
next week and i
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[john_nichols]: m
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[william_attaway]: found that really hard to
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[john_nichols]: okay
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[william_attaway]: believe my younger one is
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[john_nichols]: yeah
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[william_attaway]: going to be a sophomore in high
school this year and i have been a
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[william_attaway]: leader
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[john_nichols]: oh
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[william_attaway]: and a student of leadership for over
three decades attended my first leadership conference when
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[william_attaway]: i was fifteen years old and been
a leader in the business sector and for
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[william_attaway]: the last
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[john_nichols]: ah
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[william_attaway]: twenty five plus years in the local
church and the non profit sector and so
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[william_attaway]: what i do now is coach leaders
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[john_nichols]: m
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[william_attaway]: i help them choose to intentionally
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[john_nichols]: m
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[william_attaway]: grow thrive and get past what's holding
them back from what they know is possible
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[william_attaway]: but they can't seem to get there
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[john_nichols]: so what is your favorite thing about
leadership
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[william_attaway]: you know i think leadership is such
a very very large bucket
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[john_nichols]: ah
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[william_attaway]: and there's so many different facets
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[john_nichols]: m
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[william_attaway]: of it that you cannot be a
student of leadership
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[john_nichols]: oh
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[william_attaway]: and ever be bored
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[john_nichols]: oh
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[william_attaway]: because there's too many assets of it
there's too many areas that you can explore
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[john_nichols]: oh
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[william_attaway]: and really dig into
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[john_nichols]: m
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[william_attaway]: that's one of the things i love
about it that there's so many different places
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[william_attaway]: so many different types of adership that
i can just continually explore and expand and
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[william_attaway]: never reach the end
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[john_nichols]: yeah you know as we were talking
earlier and it's pretty interesting that we're both
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[john_nichols]: john maxwell certified business coaches um in
the leadership around and i've been doing i
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[john_nichols]: don't know leadership with my with my
up store manager is probably for the past
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[john_nichols]: since two thousand fourteen and it's just
amazing how when you pour into people and
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[john_nichols]: you help develop leadership um
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[william_attaway]: yeah
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[john_nichols]: how much they will buy into
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[william_attaway]: my
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[john_nichols]: their own jobs when they when they're
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[william_attaway]: so
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[john_nichols]: able
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[william_attaway]: true
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[john_nichols]: to
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[william_attaway]: yeah
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[john_nichols]: yoahwhenthey're able to take on their own
identity you know it's kind of funny i
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[john_nichols]: ask all my managers you know basically
who owns that store that they're managing and
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[john_nichols]: they all say i do
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[william_attaway]: yeah
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[john_nichols]: because
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[william_attaway]: yeah
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[john_nichols]: even though i may be the owner
they're the ones they're running that store day
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[john_nichols]: in and day out and they have
to have owners ship of what they do
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[john_nichols]: and so
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[william_attaway]: that's right
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[john_nichols]: i just think it's just a huge
huge piece for us to pour back into
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[john_nichols]: our into people and show them leadership
it's funny is that this this past spring
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[john_nichols]: my my daughter school called me in
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[william_attaway]: m
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[john_nichols]: and they have an eighth grade leadership
class and they
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[william_attaway]: m
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[john_nichols]: are all the time trying
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[william_attaway]: m
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[john_nichols]: to get speakers to come in and
i came in and i spoke
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[william_attaway]: oh
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[john_nichols]: and spoke there
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[william_attaway]: yeah oh
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[john_nichols]: and i don't think i did just
asked the class a bunch of questions about
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[william_attaway]: yeah
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[john_nichols]: leadership i mean i had a ton
of questions and one of my favorite questions
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[john_nichols]: i asked him was re re re
leaders born or are they made
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[william_attaway]: yeah
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[john_nichols]: and i love that question and i
had some people say that well there's born
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[john_nichols]: leadership and i had other people say
no well leaders are made and i just
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[john_nichols]: said well you're they enter is both
there
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[william_attaway]: a
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[john_nichols]: they're made and they're born that way
to some of them are i said so
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[john_nichols]: there's no rome cancer here and it
was
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[william_attaway]: that's
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[john_nichols]: it
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[william_attaway]: right
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[john_nichols]: was just interesting
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[william_attaway]: oh
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[john_nichols]: to see these eight great kids you
know they are fourteen years old pouring into
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[john_nichols]: stuff you know that are thirteen or
fourteen that are just soaking up leadership and
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[john_nichols]: i just i just really you know
it warms my heart to see kids embrace
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[john_nichols]: in leadership in this day and age
because there's so much junk out there in
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[john_nichols]: this world
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[william_attaway]: it's true
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[john_nichols]: yeah and so
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[william_attaway]: and leadership is what makes it different
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[john_nichols]: yeah
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[william_attaway]: that's how these kids can take and
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[john_nichols]: m
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[william_attaway]: and do
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[john_nichols]: m
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[william_attaway]: better than what they have seen and
do better than what they have experienced
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[john_nichols]: oh
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[william_attaway]: they can lead into what
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[john_nichols]: m
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[william_attaway]: could be and what should be
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[john_nichols]: okay and and that is that is
as one her percent true the thing that
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[john_nichols]: that i learned about teaching on this
class is that how engaged they weren't hungry
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[william_attaway]: oh
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[john_nichols]: to hear more about leadership and where
leadership applies you know
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[william_attaway]: yeah
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[john_nichols]: and i was talkin about that that
you know leadership is as we're being students
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[john_nichols]: to john maxwell maxwell says that leadership
is is nothing more than influence
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[william_attaway]: yeah
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[john_nichols]: and if if if you believe that
that piece of what leadership truly is is
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[john_nichols]: just nothing more than influence the end
we lead and are being led all the
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[john_nichols]: time without us even knowing it is
it's such a really cool kind of you
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[john_nichols]: know i don't know thought process you
know to really think about it if you
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[john_nichols]: really think about it just influence so
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[william_attaway]: true
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[john_nichols]: i heard through a little bird that
have a book out called catalytic leadership can
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[john_nichols]: you tel me a little bit about
that
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[william_attaway]: sure
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[john_nichols]: yeah
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[william_attaway]: pubabished earlier this year in january and
the point of the book was really to
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[william_attaway]: capture
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[john_nichols]: m
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[william_attaway]: a lot of the things that i've
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[john_nichols]: oh
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[william_attaway]: learned coaching leaders for the
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[john_nichols]: yeah
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[william_attaway]: last twenty plus years you know coaches
as in the business space
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[john_nichols]: yeah
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[william_attaway]: in the church space in the government
space military educational leaders
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[john_nichols]: m
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[william_attaway]: so many different
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[john_nichols]: oh
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[william_attaway]: areas and what i found is that
there are their key principles that transcend context
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[william_attaway]: doesn't matter where you lead these principles
apply and so what i've tried to do
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[william_attaway]: is capture in the book twelve of
those key principles that will help a leader
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[william_attaway]: move from just leading at at an
ordinary level to be in catalytic oh
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[john_nichols]: i love that that is so cool
so within side your leadership training talk to
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[john_nichols]: me a little bit about know a
leadership plan and and how you go about
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[john_nichols]: teaching that and getting someone because because
because you've clearly been doing this for a
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[john_nichols]: very long time so the thing is
that you have to have a system on
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[john_nichols]: which you're on which you've developed yourself
that you're going in
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[william_attaway]: m m
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[john_nichols]: and actually helping people out so talk
to me a little bit about that
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[william_attaway]: sure
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[john_nichols]: m
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[william_attaway]: i think it begins with understanding
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[john_nichols]: m
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[william_attaway]: if a leader is teachable
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[john_nichols]: m
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[william_attaway]: the one non
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[john_nichols]: oh
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[william_attaway]: negotiable that i talk about
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[john_nichols]: m
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[william_attaway]: for truly catalytic leadership
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[john_nichols]: oh
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[william_attaway]: is a teachable spirit and that's
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[john_nichols]: m
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[william_attaway]: something you either have or you don't
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[john_nichols]: m
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[william_attaway]: we've all seen people who have that
level of humility
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[john_nichols]: ah
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[william_attaway]: that they're continually in a learning posture
where they want to learn from any situation
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[william_attaway]: they want to learn from any i
firmly believe you can learn from anybody
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[john_nichols]: oh
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[william_attaway]: sometimes you learn what not to do
that can be incredibly valuable having and maintaining
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[william_attaway]: keeping that teachable pirit that learning posture
is critical in every part of your life
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[william_attaway]: and so this is the first thing
that i look for this is the first
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[william_attaway]: thing i talk about with new coaching
clients or with leaders that i'm pouring into
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[william_attaway]: and developing this is the one non
negotiable i can teach you a lot
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[john_nichols]: oh
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[william_attaway]: of other things but i can't teach
you how to have
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[john_nichols]: yeah
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[william_attaway]: that spirit you choose that every single
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[john_nichols]: yeah
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[william_attaway]: day when you stop choosing that
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[john_nichols]: m
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[william_attaway]: what i've seen happen time and time
again is that you begin to
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[john_nichols]: m
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[william_attaway]: drift you begin to drift not towards
excellence you drift towards mediocrity and mediocrity inspires
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[william_attaway]: nobody and so this is why
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[john_nichols]: yeah
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[william_attaway]: i talk about this so much because
i think that teachable spirit is critical that's
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[william_attaway]: the that's the first thing the most
important thing that i talk about as i'm
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[william_attaway]: starting with a new leader that i'm
coaching or with a group that i'm pouring
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[william_attaway]: into and investing in the next element
the next step in that is figuring out
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[john_nichols]: yeah
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[william_attaway]: how you are wired discovering your wiring
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[john_nichols]: m
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[william_attaway]: every one of us
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[john_nichols]: m
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[william_attaway]: is created and gifted specifically in certain
ways you have gifts you have talents you
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[william_attaway]: have skills things that you've learned how
to do over time you have a personality
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[william_attaway]: of a temperament and all that together
makes up your wiring most people don't understand
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[william_attaway]: how they're wired they don't understand how
they are put together and so what that
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[william_attaway]: means is that they're just trying to
copy or be like some body ells what
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[william_attaway]: that
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[john_nichols]: m
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[william_attaway]: that's where we all start we all
start as leaders trying to be like leaders
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[william_attaway]: that we admire or respect but if
you stay there that's where the problem is
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[william_attaway]: because ultimately all you are is a
bad copy of a great leader you got
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[william_attaway]: to discover how you are wired and
lean into that so discovering your wiring is
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[william_attaway]: the next step and say hey how
do how do i do what does it
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[william_attaway]: look like for me to lead at
a level of excellence based on who i
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[william_attaway]: am based on the skills the talents
the passions the personality the temperament that i
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[william_attaway]: have so that's where i go next
with people that i'm developing or coaching oh
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[john_nichols]: so let's go back into that into
the wiring piece again so and so are
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[john_nichols]: you running some sort of personality test
or what exactly how are you determining what
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[john_nichols]: kind of wiring people have because because
because i love the concept to
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[william_attaway]: there's so many great assessment tools you
know most people have heard of the mars
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[john_nichols]: oh
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[william_attaway]: briggs is probably the most famous
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[john_nichols]: my
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[william_attaway]: ones i typically will tend to gravitate
toward is the maxwell disk as maxwell coach
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[william_attaway]: that's one that i've seen benefit from
personally and that i've seen
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[john_nichols]: oh
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[william_attaway]: with so many of those that i've
coached that helps us to understand
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[john_nichols]: oh
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[william_attaway]: a lot around who you are who
you perceive yourself to be and how other
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[william_attaway]: people perceive you to be that's a
helpful tool another assessment that's a newer tool
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[william_attaway]: but one that i've been
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[john_nichols]: m
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[william_attaway]: using a lot
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[john_nichols]: yeah
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[william_attaway]: lately is patrick lencioni's
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[john_nichols]: oh
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[william_attaway]: working genius profile this basically in a
nutshell that we
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[john_nichols]: kay
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[william_attaway]: all have two areas of working genius
we all have two areas of working competency
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[william_attaway]: and we all have two areas of
working station the goal is to make sure
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[william_attaway]: you're operating as much as you can
in your areas of working genius so when
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[william_attaway]: i'm working with people on my team
that i'm developing i know how they're i
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[william_attaway]: know that because they matter they're not
just a cog in the machine they're an
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[william_attaway]: actual person i want to develop them
and help them achieve what it is that's
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[william_attaway]: in their heart and mind to achieve
but it starts with understanding how they're wired
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[william_attaway]: and i want to make sure they're
operating as much as possible in their areas
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[john_nichols]: yeah
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[william_attaway]: of working genius not just competency and
certainly not frustration
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[john_nichols]: okay i mean that is that is
such a huge thing my wife is certified
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[john_nichols]: in dis but she's didn't through dr
robert rome the personality
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[william_attaway]: m
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[john_nichols]: inside i don't know if you've
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[william_attaway]: m
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[john_nichols]: ever heard
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[william_attaway]: sure
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[john_nichols]: of
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[william_attaway]: absolutely
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[john_nichols]: dr rome and in fact dr room
is actually a really good friend of ours
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[john_nichols]: um it's kind of
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[william_attaway]: that's
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[john_nichols]: interesting
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[william_attaway]: awesome
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[john_nichols]: but yeah i mean but i love
me ome dr robert rome excuse me m
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[john_nichols]: so the thing is is that have
you ever heard of the five languages of
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[john_nichols]: the five languages of appreciation at work
i'm sure i'm sure you've heard the five
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[john_nichols]: love languages
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[william_attaway]: sure
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[john_nichols]: but the five languages of appreciation at
work have you ever heard of that
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[william_attaway]: i have heard of that yeah
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[john_nichols]: and i'll just tell you right now
it's got on the podcast the other day
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[john_nichols]: and we got to talking
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[william_attaway]: my
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[john_nichols]: about this and you know it s
part of leadership you also have have
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[william_attaway]: yeah
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[john_nichols]: to learn how to how people
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[william_attaway]: yah
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[john_nichols]: need to be appreciated
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[william_attaway]: h
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[john_nichols]: how they want to be appreciated
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[william_attaway]: yeah
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[john_nichols]: and it was very interesting and in
saying this i've got a manager that she
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[john_nichols]: loves words of affirmation so she
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[william_attaway]: yeah
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[john_nichols]: she wants words of information but she
wants it done privately she doesn't want
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[william_attaway]: m
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[john_nichols]: it done publicly
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[william_attaway]: interesting
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[john_nichols]: and and because she gets very embarrassed
about certain things
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[william_attaway]: yeah
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[john_nichols]: and i remember the first time we
were doing a call with all of our
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[john_nichols]: managers together it was a zoom calling
and i and i made a shout out
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[john_nichols]: to her i said you know hey
kathy you're doing such a great job you're
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[john_nichols]: doing on this other fence tuff and
her face just turned beat red and she
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[john_nichols]: didn't say anything and she was just
like thank you and that was it and
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[john_nichols]: so
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[william_attaway]: m
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[john_nichols]: after we got the phone she calls
me immediately and she goes to john i
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[john_nichols]: really do appreciate you you doing that
but could you just not do it in
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[john_nichols]: front of all the other managers are
in front of people because even though i
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[john_nichols]: like what you said i just would
you i would rather you just call me
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[john_nichols]: and tell me
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[william_attaway]: wow
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[john_nichols]: and and i found that to be
such a huge piece for her
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[william_attaway]: m
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[john_nichols]: so within your leadership
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[william_attaway]: m
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[john_nichols]: stuff what have you done with appreciation
with with people's employees and things of this
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[john_nichols]: nature
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[william_attaway]: now i think building up people and
teams is a critical part of any leadership
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[william_attaway]: role
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[john_nichols]: oh
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[william_attaway]: this is one of
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[john_nichols]: oh
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[william_attaway]: the chapters in the book focusing around
seeing people just as what they do not
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[william_attaway]: just as what they accomplish but seeing
them as actual individuals
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[john_nichols]: oh
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[william_attaway]: it starts
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[john_nichols]: oh
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[william_attaway]: for a leader with understanding your wiring
but that's not where it
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[john_nichols]: oh
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[william_attaway]: stops you have to understand and
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[john_nichols]: yeah
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[william_attaway]: learn the people that you
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[john_nichols]: yeah
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[william_attaway]: lead are wired your team and i
love that story that you just told about
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[william_attaway]: your manager and how
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[john_nichols]: m
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[william_attaway]: she said you know hey i appreciate
this this was this was helpful just not
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[john_nichols]: yeah
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[william_attaway]: in this con text that's how she's
wired and you heard that you received
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[john_nichols]: m
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[william_attaway]: it
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[john_nichols]: oh
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[william_attaway]: and you adapted because you wanted
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[john_nichols]: m
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[william_attaway]: to honor
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[john_nichols]: yeah
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[william_attaway]: her true cathy
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[john_nichols]: oh
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[william_attaway]: once said and i love this you
know how do you know when somebody needs
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[william_attaway]: encouragement
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[john_nichols]: ye
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[william_attaway]: if they're breathing
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[john_nichols]: uh
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[william_attaway]: i think he spot on you know
all need
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[john_nichols]: yeah
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[william_attaway]: encouragement now how do we receive that
best
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[john_nichols]: m
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[william_attaway]: well that's where you have to understand
how they're
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[john_nichols]: m
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[william_attaway]: wired how you're wired how you can
give it in such a way that they're
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[william_attaway]: going to
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[john_nichols]: oh
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[william_attaway]: receive it and how they're going to
receive it best
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[john_nichols]: m
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[william_attaway]: it's how you build people up
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[john_nichols]: m
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[william_attaway]: you listen for what their goals are
their dreams what are their aspirations where do
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[william_attaway]: they want to go next do they
want to keep doing what they're doing right
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[john_nichols]: m
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[william_attaway]: now for the next thirty forty years
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[john_nichols]: m
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[william_attaway]: or do they have a different dream
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[john_nichols]: oh
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[william_attaway]: in mind once i learn that
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[john_nichols]: m
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[william_attaway]: then i can help pour into and
invest
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[john_nichols]: m
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[william_attaway]: in that individual in such a way
that i
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[john_nichols]: m
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[william_attaway]: hopefully can help them move toward
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[john_nichols]: m
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[william_attaway]: that does that mean that that my
goal is to just get them off the
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[william_attaway]: team as fast as i can of
course not it's to help them to grow
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[william_attaway]: and develop as their own leader as
their own individual that's part of what it
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[william_attaway]: needs to build up people and that's
what i think our privileges as leaders we
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[william_attaway]: get to invest and import into other
people and build them up not to build
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[william_attaway]: our dreams but to help build theirs
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[john_nichols]: that is so true i mean i
just you know me and you are speaking
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[john_nichols]: so much of the same language right
now you know it is it is so
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[john_nichols]: vitally important about the way that we
treat other people but also the way that
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[john_nichols]: you go about lifting these folks up
because not everybody needs needs the same kind
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[john_nichols]: of lift on everybody
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[william_attaway]: right
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[john_nichols]: needs it as often and stuff
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[william_attaway]: that's right
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[john_nichols]: you know it's it's pretty interesting back
a few years ago i taught the book
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[john_nichols]: the fifteen valuable laws of growth by
john
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[william_attaway]: yeah
401
00:15:56,535 --> 00:15:57,016
[john_nichols]: maxwell
402
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[william_attaway]: yeah
403
00:15:57,637 --> 00:16:02,083
[john_nichols]: to my managers i knew going into
this that i was probably going to end
404
00:16:02,123 --> 00:16:04,926
[john_nichols]: up losing at least one manager over
this
405
00:16:05,613 --> 00:16:05,633
[william_attaway]: m
406
00:16:06,408 --> 00:16:11,856
[john_nichols]: but i decided to do the book
anyhow because because this book really opens up
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[john_nichols]: people into hard places and makes people
think
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00:16:15,745 --> 00:16:15,909
[william_attaway]: yeah
409
00:16:15,903 --> 00:16:19,849
[john_nichols]: about things and makes gets them outside
their comfort zone and i ended
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[william_attaway]: yep
411
00:16:19,929 --> 00:16:23,162
[john_nichols]: up losing two managers out of teaching
this to them
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[william_attaway]: m yah
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[john_nichols]: but i was okay with that because
414
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[william_attaway]: h
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00:16:26,743 --> 00:16:34,017
[john_nichols]: they went and got jobs that were
that elevated them to another level versus
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[william_attaway]: m
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[john_nichols]: working for me
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[william_attaway]: love that
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[john_nichols]: and i was so proud of that
i mean one of my managers she had
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[john_nichols]: got her college degree and in psychology
and yeah i think of psychology and stuff
421
00:16:46,498 --> 00:16:50,823
[john_nichols]: and she always wanted to be counsellor
and you know of course she went back
422
00:16:50,883 --> 00:16:53,646
[john_nichols]: to school and got some more some
more education on this stuff but she was
423
00:16:53,666 --> 00:16:59,494
[john_nichols]: still just working for me then out
of the blue like literally like i don't
424
00:16:59,534 --> 00:17:04,181
[john_nichols]: know a few weeks after i got
through with this
425
00:17:05,313 --> 00:17:05,613
[william_attaway]: oh
426
00:17:05,944 --> 00:17:08,068
[john_nichols]: she decided that she was gonna apply
for this one job
427
00:17:08,222 --> 00:17:08,343
[william_attaway]: yeah
428
00:17:09,130 --> 00:17:09,970
[john_nichols]: it was her dream job
429
00:17:10,623 --> 00:17:10,643
[william_attaway]: m
430
00:17:11,132 --> 00:17:15,857
[john_nichols]: and she got it and i was
so proud of her because she went past
431
00:17:16,618 --> 00:17:17,138
[john_nichols]: what she
432
00:17:20,969 --> 00:17:23,257
[john_nichols]: excuse me what she
433
00:17:23,493 --> 00:17:23,613
[william_attaway]: ye
434
00:17:24,220 --> 00:17:26,183
[john_nichols]: she went she went out of her
comfort zone and went
435
00:17:26,204 --> 00:17:26,366
[william_attaway]: yeah
436
00:17:26,283 --> 00:17:29,349
[john_nichols]: past what she the wiles that she
had put up saying hey i can't do
437
00:17:29,429 --> 00:17:33,897
[john_nichols]: this and stuffing and it was all
part of that whole training of that
438
00:17:33,993 --> 00:17:34,013
[william_attaway]: m
439
00:17:34,057 --> 00:17:34,518
[john_nichols]: one book
440
00:17:35,405 --> 00:17:35,934
[william_attaway]: i love that
441
00:17:36,000 --> 00:17:41,898
[john_nichols]: oh so out of your book what
is your favorite chapter why
442
00:17:42,993 --> 00:17:43,013
[william_attaway]: m
443
00:17:44,650 --> 00:17:44,771
[john_nichols]: has
444
00:17:44,733 --> 00:17:44,793
[william_attaway]: and
445
00:17:44,791 --> 00:17:44,971
[john_nichols]: anybody
446
00:17:44,833 --> 00:17:44,973
[william_attaway]: that's
447
00:17:45,011 --> 00:17:45,111
[john_nichols]: ever
448
00:17:45,034 --> 00:17:45,314
[william_attaway]: a question
449
00:17:45,191 --> 00:17:45,412
[john_nichols]: asked you
450
00:17:45,374 --> 00:17:45,695
[william_attaway]: nobody's
451
00:17:45,472 --> 00:17:45,632
[john_nichols]: that
452
00:17:45,755 --> 00:17:52,286
[william_attaway]: ever asked me i would say it's
the first one and it's the it's the
453
00:17:52,386 --> 00:17:54,569
[william_attaway]: chapter that's about cultivating a teachable spirit
454
00:17:54,652 --> 00:17:54,756
[john_nichols]: kay
455
00:17:55,210 --> 00:17:55,271
[william_attaway]: and
456
00:17:55,230 --> 00:17:55,511
[john_nichols]: oh
457
00:17:56,052 --> 00:17:57,234
[william_attaway]: it's my favorite because
458
00:17:57,157 --> 00:17:57,237
[john_nichols]: no
459
00:17:57,294 --> 00:18:02,182
[william_attaway]: i think that's the most important one
now you only read one chapter that's the
460
00:18:02,242 --> 00:18:02,723
[william_attaway]: one i appoint
461
00:18:02,640 --> 00:18:03,480
[john_nichols]: yeah
462
00:18:02,763 --> 00:18:05,608
[william_attaway]: you to it matters a great deal
because
463
00:18:05,589 --> 00:18:05,610
[john_nichols]: m
464
00:18:05,888 --> 00:18:07,070
[william_attaway]: if you learn to develop
465
00:18:06,690 --> 00:18:07,620
[john_nichols]: yeah
466
00:18:07,150 --> 00:18:12,780
[william_attaway]: that and learn to choose every morning
if you will commit to say no one
467
00:18:12,840 --> 00:18:14,402
[william_attaway]: will be more teachable than me
468
00:18:14,589 --> 00:18:14,610
[john_nichols]: m
469
00:18:14,963 --> 00:18:18,830
[william_attaway]: in any context in any meeting in
any conversation in any situation if you will
470
00:18:18,890 --> 00:18:19,230
[william_attaway]: commit
471
00:18:18,909 --> 00:18:18,930
[john_nichols]: m
472
00:18:19,331 --> 00:18:19,731
[william_attaway]: to that
473
00:18:19,530 --> 00:18:19,837
[john_nichols]: my
474
00:18:20,453 --> 00:18:24,523
[william_attaway]: that will make that alone will make
such a difference in your life at work
475
00:18:24,643 --> 00:18:26,127
[william_attaway]: at home and every every part of
your life
476
00:18:26,130 --> 00:18:26,850
[john_nichols]: yah
477
00:18:27,049 --> 00:18:27,831
[william_attaway]: that is critical
478
00:18:28,020 --> 00:18:28,348
[john_nichols]: oh
479
00:18:28,863 --> 00:18:31,148
[william_attaway]: i would say it's that one simply
because i talk about it so much i
480
00:18:31,208 --> 00:18:33,152
[william_attaway]: think it's so critical it's so important
481
00:18:34,149 --> 00:18:37,359
[john_nichols]: m a mind said and that's what
you're talking about
482
00:18:37,483 --> 00:18:37,625
[william_attaway]: yeah
483
00:18:37,560 --> 00:18:38,603
[john_nichols]: to is being
484
00:18:38,423 --> 00:18:38,791
[william_attaway]: that's right
485
00:18:38,723 --> 00:18:39,746
[john_nichols]: willing to be taught
486
00:18:40,533 --> 00:18:40,736
[william_attaway]: yes
487
00:18:41,932 --> 00:18:46,463
[john_nichols]: it's such just it can be a
hard thing for people to get into
488
00:18:47,254 --> 00:18:47,398
[william_attaway]: yeah
489
00:18:47,485 --> 00:18:48,827
[john_nichols]: and i think you're right
490
00:18:49,023 --> 00:18:49,263
[william_attaway]: oh
491
00:18:50,130 --> 00:18:57,161
[john_nichols]: not only just having that teachable spirit
but beyond that though is being able to
492
00:18:57,922 --> 00:19:02,129
[john_nichols]: take in the information and do it
humbly
493
00:19:03,007 --> 00:19:03,048
[william_attaway]: s
494
00:19:03,456 --> 00:19:08,166
[john_nichols]: um m i mean you know we
don't see a lot of humility nowadays
495
00:19:08,703 --> 00:19:08,723
[william_attaway]: m
496
00:19:09,067 --> 00:19:11,351
[john_nichols]: in most anything we do
497
00:19:11,934 --> 00:19:12,318
[william_attaway]: it's true
498
00:19:12,333 --> 00:19:15,318
[john_nichols]: i mean if you if you look
at our society if you watch t v
499
00:19:15,538 --> 00:19:17,021
[john_nichols]: if you watch t v for in
minutes
500
00:19:17,476 --> 00:19:17,639
[william_attaway]: yeah
501
00:19:17,844 --> 00:19:21,073
[john_nichols]: you're going to see that there is
no humility in our society
502
00:19:21,113 --> 00:19:21,255
[william_attaway]: yeah
503
00:19:21,153 --> 00:19:25,223
[john_nichols]: any more and it saddens me because
504
00:19:25,143 --> 00:19:25,285
[william_attaway]: yeah
505
00:19:25,243 --> 00:19:29,930
[john_nichols]: the thing is is that if more
people would take on what i call this
506
00:19:30,071 --> 00:19:32,394
[john_nichols]: identity of the continual learner
507
00:19:33,114 --> 00:19:33,255
[william_attaway]: yeah
508
00:19:33,637 --> 00:19:41,210
[john_nichols]: tom bay talks about this tremendously and
it's a concept i got from him is
509
00:19:41,290 --> 00:19:45,938
[john_nichols]: that you know if you if you
take on this i do because because we
510
00:19:46,018 --> 00:19:48,903
[john_nichols]: all have different identities during our wife
511
00:19:49,703 --> 00:19:49,844
[william_attaway]: yeah
512
00:19:49,884 --> 00:19:59,127
[john_nichols]: father husband child college student you know
whatever you know whatever your job is business
513
00:19:59,207 --> 00:20:00,509
[john_nichols]: coach leadership coach
514
00:20:01,225 --> 00:20:01,409
[william_attaway]: sure
515
00:20:01,310 --> 00:20:04,916
[john_nichols]: author all of these as we all
take on these different identities but the one
516
00:20:04,976 --> 00:20:09,716
[john_nichols]: that i keep gravitating to what you're
going to love is the continual learner
517
00:20:10,504 --> 00:20:10,666
[william_attaway]: yeah
518
00:20:12,380 --> 00:20:17,140
[john_nichols]: and i tell myself every day i'm
going to wake up today and i want
519
00:20:17,201 --> 00:20:20,028
[john_nichols]: to be the best version of myself
i can be today
520
00:20:20,623 --> 00:20:20,865
[william_attaway]: yes
521
00:20:22,771 --> 00:20:27,054
[john_nichols]: and as i'm doing that every day
and say you know what john you're gonna
522
00:20:27,074 --> 00:20:30,444
[john_nichols]: be the best version of yourself you've
ever been yesterday's version
523
00:20:30,225 --> 00:20:30,369
[william_attaway]: yep
524
00:20:30,505 --> 00:20:31,148
[john_nichols]: was pretty good
525
00:20:31,473 --> 00:20:31,835
[william_attaway]: oh
526
00:20:31,630 --> 00:20:32,876
[john_nichols]: but to day's is going to be
better
527
00:20:33,465 --> 00:20:33,953
[william_attaway]: that's right
528
00:20:33,834 --> 00:20:42,251
[john_nichols]: eh and it's knowing that humility in
being humble to be able to come come
529
00:20:42,431 --> 00:20:50,080
[john_nichols]: come through this and being able to
very much oh bring yourself up out of
530
00:20:50,160 --> 00:20:55,356
[john_nichols]: whatever picture being it's funny when in
my my first podcast i had to day
531
00:20:56,458 --> 00:20:58,441
[john_nichols]: i got on just like he was
just like how's your day going john i
532
00:20:58,521 --> 00:21:00,124
[john_nichols]: say it's an awesome day it's always
an awesome day
533
00:21:00,333 --> 00:21:00,573
[william_attaway]: yeah
534
00:21:00,484 --> 00:21:04,070
[john_nichols]: even my bad days are good days
and he was just like he was just
535
00:21:04,110 --> 00:21:05,673
[john_nichols]: like man you got
536
00:21:05,523 --> 00:21:05,810
[william_attaway]: yah
537
00:21:06,254 --> 00:21:08,297
[john_nichols]: you got a going on to day
i'm just like well here's the thing about
538
00:21:08,378 --> 00:21:15,349
[john_nichols]: it is is that toby mike has
a saying and he it is with every
539
00:21:15,409 --> 00:21:19,801
[john_nichols]: inner action you have with someone you're
either giving life
540
00:21:20,513 --> 00:21:20,754
[william_attaway]: yes
541
00:21:20,704 --> 00:21:22,027
[john_nichols]: or you're taking life away
542
00:21:22,646 --> 00:21:22,887
[william_attaway]: yes
543
00:21:23,531 --> 00:21:26,517
[john_nichols]: and the thing guess is that i
woke up to day and said i'm giving
544
00:21:26,597 --> 00:21:33,215
[john_nichols]: life and so if you have that
humble spirit of saying i'm going to give
545
00:21:33,296 --> 00:21:38,184
[john_nichols]: to day and not worry about me
i'll be taking care of no matter what
546
00:21:39,040 --> 00:21:42,105
[john_nichols]: but the thing is is that if
you can wake up every day and look
547
00:21:42,205 --> 00:21:46,420
[john_nichols]: at that giving spirit that humbleness being
the best version of you
548
00:21:47,235 --> 00:21:47,378
[william_attaway]: yep
549
00:21:49,030 --> 00:21:49,130
[john_nichols]: so
550
00:21:49,570 --> 00:21:50,093
[william_attaway]: i love that
551
00:21:50,031 --> 00:21:50,432
[john_nichols]: and i'm sure
552
00:21:50,415 --> 00:21:50,596
[william_attaway]: that's
553
00:21:50,492 --> 00:21:50,572
[john_nichols]: you
554
00:21:50,676 --> 00:21:50,958
[william_attaway]: brilliant
555
00:21:50,972 --> 00:21:54,297
[john_nichols]: i'm sure you teach all that all
the time too i mean you know
556
00:21:54,215 --> 00:21:55,279
[william_attaway]: i think it's so important
557
00:21:57,060 --> 00:22:00,246
[john_nichols]: well here's the thing but this is
that my best story on this was is
558
00:22:00,346 --> 00:22:06,497
[john_nichols]: that excuse me so much man my
energies are kicking in to day big time
559
00:22:06,577 --> 00:22:06,878
[john_nichols]: with you
560
00:22:07,773 --> 00:22:08,823
[william_attaway]: yeah
561
00:22:08,850 --> 00:22:09,900
[john_nichols]: m so
562
00:22:11,133 --> 00:22:11,883
[william_attaway]: oh
563
00:22:11,623 --> 00:22:17,012
[john_nichols]: my favorite story about this is is
that my wife's parents was they were living
564
00:22:17,052 --> 00:22:19,256
[john_nichols]: down here in knoxville for a short
period
565
00:22:19,152 --> 00:22:19,173
[william_attaway]: m
566
00:22:19,296 --> 00:22:23,002
[john_nichols]: time and they were in a living
facility and
567
00:22:22,923 --> 00:22:22,943
[william_attaway]: m
568
00:22:23,503 --> 00:22:26,468
[john_nichols]: her dad asked me to go to
the grocery store so i dropped the kids
569
00:22:26,508 --> 00:22:27,590
[john_nichols]: off from school it was like
570
00:22:27,723 --> 00:22:28,044
[william_attaway]: yeah
571
00:22:28,812 --> 00:22:29,853
[john_nichols]: it was right at eight o'clock
572
00:22:29,730 --> 00:22:30,273
[william_attaway]: yeah
573
00:22:29,894 --> 00:22:35,426
[john_nichols]: in the morning i went into rogers
and he wanted some some some daily meat
574
00:22:35,526 --> 00:22:36,027
[john_nichols]: from the daily
575
00:22:36,033 --> 00:22:36,619
[william_attaway]: oh
576
00:22:37,470 --> 00:22:40,595
[john_nichols]: when i got there the girl that
came up and waited for me you could
577
00:22:40,635 --> 00:22:42,638
[john_nichols]: just tell that she was she was
she had
578
00:22:42,573 --> 00:22:42,815
[william_attaway]: yeah
579
00:22:42,699 --> 00:22:44,762
[john_nichols]: a defeated a defeated face
580
00:22:44,491 --> 00:22:44,613
[william_attaway]: right
581
00:22:45,183 --> 00:22:45,924
[john_nichols]: you could tell that she
582
00:22:45,904 --> 00:22:45,925
[william_attaway]: m
583
00:22:46,004 --> 00:22:46,385
[john_nichols]: was just
584
00:22:46,692 --> 00:22:46,713
[william_attaway]: m
585
00:22:46,845 --> 00:22:48,829
[john_nichols]: not having a great day and so
586
00:22:48,925 --> 00:22:49,089
[william_attaway]: yeah
587
00:22:48,969 --> 00:22:53,920
[john_nichols]: i just sit there and talk to
her and just you know made jokes just
588
00:22:54,100 --> 00:22:57,626
[john_nichols]: you know i mean think things that
were just kind of funny and just just
589
00:22:57,706 --> 00:23:01,833
[john_nichols]: a little a little humor here and
there you know and stuff and i brought
590
00:23:01,873 --> 00:23:05,259
[john_nichols]: her up a little bit and i
said listen i said i don't know what's
591
00:23:05,299 --> 00:23:09,820
[john_nichols]: going with you today but i promise
you don't let that bother you think of
592
00:23:09,860 --> 00:23:14,544
[john_nichols]: something positive that makes you smile and
your day will get better and she smiled
593
00:23:14,554 --> 00:23:14,735
[william_attaway]: that's
594
00:23:14,564 --> 00:23:14,764
[john_nichols]: and she
595
00:23:14,795 --> 00:23:14,976
[william_attaway]: good
596
00:23:14,884 --> 00:23:16,225
[john_nichols]: said thank you and the thing
597
00:23:16,181 --> 00:23:16,342
[william_attaway]: that's
598
00:23:16,285 --> 00:23:16,366
[john_nichols]: but
599
00:23:16,422 --> 00:23:16,583
[william_attaway]: good
600
00:23:16,426 --> 00:23:19,889
[john_nichols]: is is it i walked away from
that transaction giving life
601
00:23:20,783 --> 00:23:21,227
[william_attaway]: that's right
602
00:23:21,450 --> 00:23:25,297
[john_nichols]: instead of just saying get my daily
mate i'm in a hurry because i was
603
00:23:25,357 --> 00:23:27,721
[john_nichols]: kind of in a hurry but the
thing about it is is that it only
604
00:23:27,761 --> 00:23:32,028
[john_nichols]: took me a couple more minutes what's
two minutes out of my day to give
605
00:23:32,168 --> 00:23:37,942
[john_nichols]: life to some one the end being
ugly and making their date
606
00:23:37,803 --> 00:23:37,964
[william_attaway]: yeah
607
00:23:38,002 --> 00:23:38,263
[john_nichols]: worse
608
00:23:39,555 --> 00:23:44,297
[william_attaway]: and john that's a choice you know
so many of us believe that we are
609
00:23:44,337 --> 00:23:47,703
[william_attaway]: just the victim of our circumstance s
a victim of our calendar a victim of
610
00:23:47,763 --> 00:23:49,666
[william_attaway]: the clock and we don't have time
for that
611
00:23:49,650 --> 00:23:49,911
[john_nichols]: yeah
612
00:23:49,706 --> 00:23:51,068
[william_attaway]: but do have time for that but
on ave time for that but
613
00:23:50,999 --> 00:23:51,120
[john_nichols]: yeah
614
00:23:51,689 --> 00:23:52,651
[william_attaway]: you chose
615
00:23:52,569 --> 00:23:53,041
[john_nichols]: m oh
616
00:23:52,992 --> 00:23:57,399
[william_attaway]: you made it tentional choice to do
that to add life to give
617
00:23:57,259 --> 00:23:57,420
[john_nichols]: yeah
618
00:23:57,479 --> 00:23:57,780
[william_attaway]: life
619
00:23:57,630 --> 00:23:57,871
[john_nichols]: yeah
620
00:23:58,401 --> 00:23:59,422
[william_attaway]: instead of just focusing
621
00:23:59,400 --> 00:23:59,681
[john_nichols]: oh
622
00:23:59,522 --> 00:24:04,070
[william_attaway]: on yourself and your schedule and what
you had to do and the truth is
623
00:24:04,591 --> 00:24:08,634
[william_attaway]: every single one us can make the
same choice well i'm too busy well i
624
00:24:08,654 --> 00:24:08,774
[william_attaway]: don't
625
00:24:08,760 --> 00:24:09,023
[john_nichols]: oh
626
00:24:08,834 --> 00:24:13,883
[william_attaway]: have time okay that's a choice that
starts with your mind set right that starts
627
00:24:13,943 --> 00:24:15,125
[william_attaway]: with where you're coming
628
00:24:15,146 --> 00:24:15,368
[john_nichols]: right
629
00:24:15,225 --> 00:24:19,312
[william_attaway]: from what i talk about is every
day at the beginning of the day go
630
00:24:19,412 --> 00:24:20,694
[william_attaway]: ahead pre decide
631
00:24:20,349 --> 00:24:20,370
[john_nichols]: m
632
00:24:21,095 --> 00:24:21,956
[william_attaway]: pre choose
633
00:24:21,720 --> 00:24:22,084
[john_nichols]: oh
634
00:24:22,337 --> 00:24:23,118
[william_attaway]: be intentional
635
00:24:23,490 --> 00:24:24,330
[john_nichols]: oh
636
00:24:23,519 --> 00:24:26,704
[william_attaway]: about the onset you're going to have
about the choices that you're going make today
637
00:24:26,529 --> 00:24:26,550
[john_nichols]: m
638
00:24:26,804 --> 00:24:27,686
[william_attaway]: today i'm
639
00:24:27,600 --> 00:24:27,968
[john_nichols]: my
640
00:24:27,766 --> 00:24:30,711
[william_attaway]: going to choose to give life whenever
i see the opportunity
641
00:24:30,729 --> 00:24:30,750
[john_nichols]: m
642
00:24:30,751 --> 00:24:31,552
[william_attaway]: i'm going to do that
643
00:24:32,100 --> 00:24:32,346
[john_nichols]: oh
644
00:24:32,134 --> 00:24:35,628
[william_attaway]: i'm not going to focus on myself
i'm going to focus on those around me
645
00:24:37,733 --> 00:24:38,318
[william_attaway]: that's a big deal
646
00:24:38,265 --> 00:24:42,475
[john_nichols]: yeah and the thing is is that
if you wake wake up and make make
647
00:24:42,535 --> 00:24:44,038
[john_nichols]: those choices up
648
00:24:44,073 --> 00:24:44,293
[william_attaway]: uh
649
00:24:44,138 --> 00:24:44,398
[john_nichols]: front
650
00:24:44,996 --> 00:24:45,137
[william_attaway]: yeah
651
00:24:46,882 --> 00:24:48,866
[john_nichols]: now you don't have to think about
it you just have to do the action
652
00:24:48,986 --> 00:24:49,126
[john_nichols]: now
653
00:24:49,443 --> 00:24:49,685
[william_attaway]: yes
654
00:24:49,467 --> 00:24:49,927
[john_nichols]: the action is
655
00:24:49,947 --> 00:24:50,068
[william_attaway]: it
656
00:24:49,947 --> 00:24:50,548
[john_nichols]: the easy part
657
00:24:50,553 --> 00:24:51,685
[william_attaway]: oh already
658
00:24:51,470 --> 00:24:51,710
[john_nichols]: making
659
00:24:51,725 --> 00:24:52,127
[william_attaway]: decided
660
00:24:51,751 --> 00:24:53,213
[john_nichols]: the right choices yeah
661
00:24:53,295 --> 00:24:53,476
[william_attaway]: yeah
662
00:24:53,894 --> 00:24:55,316
[john_nichols]: making the right choices is different
663
00:24:56,154 --> 00:24:56,316
[william_attaway]: yep
664
00:24:56,438 --> 00:24:57,720
[john_nichols]: and that's
665
00:24:57,663 --> 00:24:57,884
[william_attaway]: yeah
666
00:24:57,761 --> 00:24:59,043
[john_nichols]: what i do because the thing is
667
00:24:59,072 --> 00:24:59,193
[william_attaway]: yeah
668
00:24:59,123 --> 00:25:06,095
[john_nichols]: as that in leadership it making the
right decisions it's doing the right things it's
669
00:25:06,476 --> 00:25:09,342
[john_nichols]: it's making the right choices is the
hard part the
670
00:25:09,303 --> 00:25:09,323
[william_attaway]: m
671
00:25:09,402 --> 00:25:10,464
[john_nichols]: easy part of the action
672
00:25:11,695 --> 00:25:13,703
[william_attaway]: that's right oh
673
00:25:14,130 --> 00:25:16,013
[john_nichols]: nobody really understands that piece of it
674
00:25:19,214 --> 00:25:19,764
[william_attaway]: it's so true
675
00:25:20,641 --> 00:25:24,127
[john_nichols]: yeah i'm just tling you right now
this is this is just such such great
676
00:25:24,227 --> 00:25:24,447
[john_nichols]: stuff
677
00:25:24,663 --> 00:25:24,926
[william_attaway]: oh
678
00:25:25,148 --> 00:25:27,396
[john_nichols]: so how long you've been at your
john maxwell coach
679
00:25:28,736 --> 00:25:33,170
[william_attaway]: i was certified with that team in
two thousand and seventeen so five years now
680
00:25:34,300 --> 00:25:40,109
[john_nichols]: yeah perfect and so and so what
kind of clients so how about this i'm
681
00:25:40,230 --> 00:25:43,655
[john_nichols]: a bat if you could describe what
your ideal
682
00:25:43,514 --> 00:25:43,534
[william_attaway]: h
683
00:25:43,795 --> 00:25:44,517
[john_nichols]: client is
684
00:25:44,622 --> 00:25:45,106
[william_attaway]: m oh
685
00:25:45,158 --> 00:25:46,421
[john_nichols]: what would that look like ah
686
00:25:47,964 --> 00:25:49,086
[william_attaway]: founders entrepreneurs
687
00:25:49,089 --> 00:25:49,110
[john_nichols]: m
688
00:25:49,546 --> 00:25:53,012
[william_attaway]: people who like to start new things
because what i find
689
00:25:52,950 --> 00:25:53,212
[john_nichols]: oh
690
00:25:53,213 --> 00:25:54,875
[william_attaway]: is that when you're starting something
691
00:25:54,810 --> 00:25:55,134
[john_nichols]: yeah
692
00:25:54,955 --> 00:25:58,582
[william_attaway]: brand new you're going to focus on
what needs to be done
693
00:25:58,239 --> 00:25:58,260
[john_nichols]: m
694
00:25:59,283 --> 00:26:01,246
[william_attaway]: and you're not going to focus on
how you're leading
695
00:26:01,260 --> 00:26:02,130
[john_nichols]: oh
696
00:26:02,067 --> 00:26:02,769
[william_attaway]: you're not going to focus
697
00:26:02,820 --> 00:26:02,840
[john_nichols]: m
698
00:26:02,909 --> 00:26:07,176
[william_attaway]: on the things that you're doing internally
and over time that's going to have a
699
00:26:07,216 --> 00:26:11,904
[william_attaway]: compounding effect what i found too many
founders and entrepreneurs do as they get to
700
00:26:11,964 --> 00:26:12,284
[william_attaway]: a point
701
00:26:12,330 --> 00:26:12,571
[john_nichols]: yeah
702
00:26:12,344 --> 00:26:16,451
[william_attaway]: where things have grown they are moving
right along things are up in to the
703
00:26:16,511 --> 00:26:23,082
[william_attaway]: right but as marshall goldsmith says what
got you here won't get you there and
704
00:26:23,263 --> 00:26:27,410
[william_attaway]: get to a point where you get
stuck and you're not sure why you just
705
00:26:27,450 --> 00:26:29,433
[william_attaway]: keep spinning your wheels while what has
been working
706
00:26:29,190 --> 00:26:30,270
[john_nichols]: oh
707
00:26:29,854 --> 00:26:33,700
[william_attaway]: isn't really working any more and while
you feel like you're not as effective as
708
00:26:33,760 --> 00:26:37,807
[william_attaway]: you used to be that's because you
can't see the whole pier when you're in
709
00:26:37,847 --> 00:26:42,114
[william_attaway]: the frame you need somebody from the
outside who can give you a different perspective
710
00:26:42,154 --> 00:26:45,179
[william_attaway]: and that's the value of a coach
somebody who's going to help you see what
711
00:26:45,259 --> 00:26:48,084
[william_attaway]: you simply can't see and who's going
to help you
712
00:26:48,270 --> 00:26:48,452
[john_nichols]: yeah
713
00:26:48,625 --> 00:26:52,292
[william_attaway]: out a course going forward to get
you to where you want to go and
714
00:26:52,332 --> 00:26:56,359
[william_attaway]: this is me provide the accountability to
make sure you're going to take the steps
715
00:26:56,419 --> 00:26:56,920
[william_attaway]: to get there
716
00:26:58,582 --> 00:27:02,154
[john_nichols]: yeah that is so good that is
so so good
717
00:27:02,103 --> 00:27:02,343
[william_attaway]: oh
718
00:27:02,615 --> 00:27:07,884
[john_nichols]: so if you've got a client that
you're you're coaching this stuff and they are
719
00:27:08,224 --> 00:27:13,874
[john_nichols]: stuck i mean i am mean stuck
what is your how do you approach that
720
00:27:13,722 --> 00:27:13,902
[william_attaway]: yeah
721
00:27:13,914 --> 00:27:16,078
[john_nichols]: and how do you get somebody unstuck
722
00:27:17,889 --> 00:27:22,617
[william_attaway]: i start by asking them to describe
where they are and sometimes that takes a
723
00:27:22,657 --> 00:27:24,440
[william_attaway]: whole session just paint me a
724
00:27:24,450 --> 00:27:24,470
[john_nichols]: m
725
00:27:24,520 --> 00:27:30,712
[william_attaway]: picture of where you are how you
would describe where you today then once we
726
00:27:30,772 --> 00:27:35,100
[william_attaway]: have that firmly established i won't see
to paint a picture for me of where
727
00:27:35,160 --> 00:27:40,766
[william_attaway]: you want to be show me that
use as many colors as you can
728
00:27:41,520 --> 00:27:41,722
[john_nichols]: oh
729
00:27:42,389 --> 00:27:45,835
[william_attaway]: and if they can do that and
most often they can they can paint that
730
00:27:45,895 --> 00:27:51,544
[william_attaway]: picture then the conversation goes to now
how do we get from here to there
731
00:27:53,100 --> 00:27:53,120
[john_nichols]: m
732
00:27:53,147 --> 00:27:56,753
[william_attaway]: and this is the conversation and the
questions that we will begin to walk through
733
00:27:56,813 --> 00:27:59,878
[william_attaway]: together to figure out what is holding
you back
734
00:27:59,711 --> 00:27:59,731
[john_nichols]: m
735
00:27:59,978 --> 00:28:02,523
[william_attaway]: if you've got that kind of clarity
around where
736
00:28:02,460 --> 00:28:02,480
[john_nichols]: m
737
00:28:02,623 --> 00:28:04,748
[william_attaway]: want to be and where you want
to go you
738
00:28:04,689 --> 00:28:04,710
[john_nichols]: m
739
00:28:04,848 --> 00:28:09,025
[william_attaway]: got that kind of clarity it's just
a matter of figuring out how to
740
00:28:09,060 --> 00:28:09,240
[john_nichols]: yeah
741
00:28:09,126 --> 00:28:13,373
[william_attaway]: get from here to there or if
you just seem stuck what are the obstacles
742
00:28:13,388 --> 00:28:13,549
[john_nichols]: yeah
743
00:28:13,413 --> 00:28:15,376
[william_attaway]: that are holding you back what the
limiting beliefs
744
00:28:14,970 --> 00:28:15,780
[john_nichols]: yeah
745
00:28:15,696 --> 00:28:16,818
[william_attaway]: that have you chain down
746
00:28:17,280 --> 00:28:18,390
[john_nichols]: oh
747
00:28:17,600 --> 00:28:19,783
[william_attaway]: figure it out so we can break
those chains let's
748
00:28:19,650 --> 00:28:19,974
[john_nichols]: oh
749
00:28:19,803 --> 00:28:20,965
[william_attaway]: figure it out so we can we
can
750
00:28:21,000 --> 00:28:21,243
[john_nichols]: oh
751
00:28:21,105 --> 00:28:24,772
[william_attaway]: cut those bonds that are holding you
back so you can get there
752
00:28:27,211 --> 00:28:33,661
[john_nichols]: yeah living limiting beliefs that is a
that is a whole podcast on its own
753
00:28:33,942 --> 00:28:34,663
[john_nichols]: i'm just telling you
754
00:28:35,605 --> 00:28:35,885
[william_attaway]: truly
755
00:28:36,306 --> 00:28:40,092
[john_nichols]: because that's what holds him people back
as their limiting
756
00:28:40,032 --> 00:28:40,172
[william_attaway]: yeah
757
00:28:40,152 --> 00:28:41,154
[john_nichols]: beliefs and
758
00:28:41,174 --> 00:28:41,354
[william_attaway]: that's
759
00:28:41,194 --> 00:28:41,575
[john_nichols]: it's normally
760
00:28:41,434 --> 00:28:41,574
[william_attaway]: right
761
00:28:41,655 --> 00:28:43,338
[john_nichols]: done from past situations
762
00:28:44,139 --> 00:28:44,519
[william_attaway]: that's right
763
00:28:44,491 --> 00:28:46,370
[john_nichols]: um and it's hard
764
00:28:46,383 --> 00:28:46,403
[william_attaway]: m
765
00:28:46,830 --> 00:28:53,556
[john_nichols]: because with limiting beliefs there's normally feelings
involved and emotions around that limiting belief that
766
00:28:53,613 --> 00:28:53,773
[william_attaway]: that's
767
00:28:53,697 --> 00:28:53,977
[john_nichols]: makes
768
00:28:53,853 --> 00:28:54,033
[william_attaway]: right
769
00:28:54,097 --> 00:28:56,499
[john_nichols]: it so hard to overcome
770
00:28:58,340 --> 00:28:58,481
[william_attaway]: yeah
771
00:28:58,460 --> 00:28:58,680
[john_nichols]: but
772
00:28:58,521 --> 00:29:02,187
[william_attaway]: somebody has said something to you at
some point in your journey somebody has has
773
00:29:02,347 --> 00:29:02,708
[william_attaway]: told
774
00:29:02,730 --> 00:29:02,994
[john_nichols]: oh
775
00:29:02,768 --> 00:29:08,958
[william_attaway]: you something about yourself you grabbed it
and you've been carrying it with you
776
00:29:08,970 --> 00:29:09,900
[john_nichols]: yeah
777
00:29:10,260 --> 00:29:10,481
[william_attaway]: and it's
778
00:29:10,470 --> 00:29:10,650
[john_nichols]: oh
779
00:29:10,521 --> 00:29:17,933
[william_attaway]: been in your back pack and it's
heavy and that's what we talk about oh
780
00:29:18,430 --> 00:29:23,018
[john_nichols]: yeah it's just so interesting to me
because
781
00:29:23,193 --> 00:29:23,453
[william_attaway]: oh
782
00:29:23,779 --> 00:29:28,327
[john_nichols]: i've been doing a lot of research
over the past year you're probably since covid
783
00:29:28,708 --> 00:29:32,394
[john_nichols]: so it's been a couple of years
now um on the subconscious mind and how
784
00:29:32,949 --> 00:29:33,129
[william_attaway]: yeah
785
00:29:33,936 --> 00:29:35,238
[john_nichols]: whatever is put into the subconscious
786
00:29:35,012 --> 00:29:35,433
[william_attaway]: yeah oh
787
00:29:35,299 --> 00:29:38,784
[john_nichols]: mind the subconscious mind takes in as
it is truth
788
00:29:39,182 --> 00:29:39,806
[william_attaway]: yeah yes
789
00:29:39,706 --> 00:29:43,618
[john_nichols]: there's no because because because it won't
be able to take it in if it's
790
00:29:43,658 --> 00:29:44,703
[john_nichols]: anything other but truth
791
00:29:45,529 --> 00:29:45,669
[william_attaway]: yeah
792
00:29:46,321 --> 00:29:50,864
[john_nichols]: and the thing is is that whether
there it's true or not
793
00:29:50,762 --> 00:29:50,883
[william_attaway]: yeah
794
00:29:51,245 --> 00:29:51,986
[john_nichols]: whatever stuck in
795
00:29:52,053 --> 00:29:52,277
[william_attaway]: oh
796
00:29:52,066 --> 00:29:53,148
[john_nichols]: there so
797
00:29:53,214 --> 00:29:53,378
[william_attaway]: yep
798
00:29:53,609 --> 00:29:56,995
[john_nichols]: my prime example of that is is
that if i was a kid and my
799
00:29:57,095 --> 00:29:58,317
[john_nichols]: parents told me i was ugly
800
00:29:58,933 --> 00:29:59,134
[william_attaway]: sure
801
00:29:59,198 --> 00:29:59,900
[john_nichols]: all my life m
802
00:30:00,596 --> 00:30:00,756
[william_attaway]: right
803
00:30:01,244 --> 00:30:04,262
[john_nichols]: that's gonna be a limiting belief
804
00:30:04,962 --> 00:30:05,142
[william_attaway]: yeah
805
00:30:05,003 --> 00:30:07,627
[john_nichols]: that stuck in my subconscious mind that
we now
806
00:30:07,646 --> 00:30:08,133
[william_attaway]: hm
807
00:30:07,728 --> 00:30:12,616
[john_nichols]: have to change that narrative in my
subconscious mind because my subconscious mind has been
808
00:30:12,676 --> 00:30:12,936
[john_nichols]: told
809
00:30:12,813 --> 00:30:13,033
[william_attaway]: yeah
810
00:30:13,377 --> 00:30:19,108
[john_nichols]: all along excuse me you're ugly you're
ugly you're ugly
811
00:30:19,604 --> 00:30:19,984
[william_attaway]: that's right
812
00:30:20,481 --> 00:30:21,693
[john_nichols]: now we got to change that narrative
813
00:30:22,348 --> 00:30:22,529
[william_attaway]: sure
814
00:30:22,654 --> 00:30:22,776
[john_nichols]: it's
815
00:30:22,729 --> 00:30:22,909
[william_attaway]: you're
816
00:30:22,837 --> 00:30:23,100
[john_nichols]: hard
817
00:30:22,949 --> 00:30:23,851
[william_attaway]: not good at bath
818
00:30:24,180 --> 00:30:24,200
[john_nichols]: m
819
00:30:24,272 --> 00:30:28,118
[william_attaway]: or you're in organized right people carry
these things
820
00:30:28,162 --> 00:30:28,266
[john_nichols]: kay
821
00:30:28,178 --> 00:30:29,540
[william_attaway]: with them for decades
822
00:30:29,880 --> 00:30:30,281
[john_nichols]: oh
823
00:30:30,422 --> 00:30:32,726
[william_attaway]: believing simply because somebody who was
824
00:30:32,680 --> 00:30:32,862
[john_nichols]: yeah
825
00:30:32,826 --> 00:30:34,429
[william_attaway]: perceived as an authority in their life
826
00:30:34,770 --> 00:30:34,971
[john_nichols]: yeah
827
00:30:35,210 --> 00:30:38,998
[william_attaway]: told them this was true about them
at that moment in time but they've been
828
00:30:39,098 --> 00:30:40,141
[william_attaway]: carrying that for
829
00:30:40,054 --> 00:30:40,800
[john_nichols]: eh
830
00:30:40,201 --> 00:30:40,762
[william_attaway]: decades
831
00:30:40,800 --> 00:30:41,082
[john_nichols]: oh
832
00:30:41,003 --> 00:30:44,251
[william_attaway]: believing it because like you said it's
in their subconscious mind
833
00:30:46,171 --> 00:30:47,494
[john_nichols]: yeah it's it's weird
834
00:30:47,853 --> 00:30:47,873
[william_attaway]: m
835
00:30:48,416 --> 00:30:52,905
[john_nichols]: i did my son a this service
back several years ago by telling my son
836
00:30:52,965 --> 00:30:53,787
[john_nichols]: that he's an introvert
837
00:30:54,844 --> 00:30:54,864
[william_attaway]: m
838
00:30:56,051 --> 00:30:59,801
[john_nichols]: and yeah he is somewhat of an
introvert but the thing is is that i
839
00:30:59,832 --> 00:30:59,853
[william_attaway]: m
840
00:30:59,881 --> 00:31:02,788
[john_nichols]: put him into a box and now
it's selfafiling prophecy for him
841
00:31:02,983 --> 00:31:03,625
[william_attaway]: yeah yeah
842
00:31:04,220 --> 00:31:04,941
[john_nichols]: and the thing is is
843
00:31:04,970 --> 00:31:05,111
[william_attaway]: yeah
844
00:31:05,001 --> 00:31:08,266
[john_nichols]: that to be honest he's really not
that much of an introvert is just he
845
00:31:08,366 --> 00:31:09,348
[john_nichols]: went through a stage
846
00:31:09,093 --> 00:31:09,393
[william_attaway]: yeah
847
00:31:09,548 --> 00:31:16,506
[john_nichols]: of being um i'm not being as
social as he as he once was
848
00:31:17,140 --> 00:31:17,321
[william_attaway]: sure
849
00:31:17,688 --> 00:31:22,276
[john_nichols]: and so it's kind of interesting this
that is that you know i've now got
850
00:31:22,496 --> 00:31:22,997
[john_nichols]: to get
851
00:31:22,953 --> 00:31:23,193
[william_attaway]: oh
852
00:31:23,057 --> 00:31:27,864
[john_nichols]: him out of that box of i'm
an introvert and you know and it's parents
853
00:31:28,385 --> 00:31:30,508
[john_nichols]: we don't realize but whatever we say
854
00:31:30,603 --> 00:31:30,827
[william_attaway]: oh
855
00:31:32,370 --> 00:31:33,456
[john_nichols]: our kids take as
856
00:31:33,603 --> 00:31:33,883
[william_attaway]: oh
857
00:31:33,616 --> 00:31:35,746
[john_nichols]: one hundred percent truth in most cases
858
00:31:36,207 --> 00:31:36,427
[william_attaway]: yes
859
00:31:38,010 --> 00:31:43,058
[john_nichols]: we got to be very careful about
what we say to our kids because it
860
00:31:43,158 --> 00:31:45,081
[john_nichols]: can become self fulfilling prophecy
861
00:31:45,342 --> 00:31:45,442
[william_attaway]: you
862
00:31:45,542 --> 00:31:45,662
[john_nichols]: it's
863
00:31:45,743 --> 00:31:45,923
[william_attaway]: that's
864
00:31:45,923 --> 00:31:46,083
[john_nichols]: it's
865
00:31:46,003 --> 00:31:46,204
[william_attaway]: right
866
00:31:46,464 --> 00:31:50,632
[john_nichols]: crazy about that so so once again
as i get back to talk about speaking
867
00:31:50,752 --> 00:31:55,723
[john_nichols]: truth into things and giving life it
comes to our kids we need to be
868
00:31:55,783 --> 00:31:57,165
[john_nichols]: giving life to him instead of
869
00:31:57,162 --> 00:31:57,322
[william_attaway]: yes
870
00:31:57,686 --> 00:31:57,806
[john_nichols]: for
871
00:31:57,763 --> 00:31:57,983
[william_attaway]: yes
872
00:31:57,886 --> 00:32:01,572
[john_nichols]: me telling my son he's an introvert
now he's fourteen and he's just like i'm
873
00:32:01,592 --> 00:32:05,579
[john_nichols]: gonna introvert and just like you're really
not an introvert and so he's just like
874
00:32:05,639 --> 00:32:07,022
[john_nichols]: no no no you've told me
875
00:32:07,083 --> 00:32:07,423
[william_attaway]: oh
876
00:32:07,122 --> 00:32:13,014
[john_nichols]: i'm an introvert how many times okay
i was wrong your dad was one hundred
877
00:32:13,054 --> 00:32:17,403
[john_nichols]: per cent wrong about this and so
so the thing about it is is that
878
00:32:17,503 --> 00:32:19,967
[john_nichols]: once again if we go back to
that definition
879
00:32:19,983 --> 00:32:20,223
[william_attaway]: oh
880
00:32:20,007 --> 00:32:22,030
[john_nichols]: of leadership leadership
881
00:32:21,685 --> 00:32:21,705
[william_attaway]: h
882
00:32:22,130 --> 00:32:28,361
[john_nichols]: is just nothing more than influence and
we influence people all the time and we
883
00:32:28,421 --> 00:32:31,969
[john_nichols]: are influenced all the time and this
is a great story of how
884
00:32:31,822 --> 00:32:31,842
[william_attaway]: h
885
00:32:33,011 --> 00:32:35,777
[john_nichols]: what i call every day leadership happens
886
00:32:35,307 --> 00:32:35,528
[william_attaway]: yes
887
00:32:35,917 --> 00:32:36,278
[john_nichols]: to us
888
00:32:38,072 --> 00:32:38,353
[william_attaway]: yes
889
00:32:38,832 --> 00:32:43,199
[john_nichols]: so so i know you've got a
great story about one of your clients
890
00:32:43,080 --> 00:32:43,140
[william_attaway]: m
891
00:32:43,360 --> 00:32:44,381
[john_nichols]: that where they've had
892
00:32:44,322 --> 00:32:44,343
[william_attaway]: m
893
00:32:44,461 --> 00:32:48,208
[john_nichols]: some sort of crazy break through could
you share something like that with us today
894
00:32:49,110 --> 00:32:50,132
[william_attaway]: sure you know i
895
00:32:50,160 --> 00:32:50,504
[john_nichols]: oh
896
00:32:50,192 --> 00:32:51,454
[william_attaway]: think about a plant from from
897
00:32:51,657 --> 00:32:51,799
[john_nichols]: yeah
898
00:32:51,775 --> 00:32:53,197
[william_attaway]: a few years back now who
899
00:32:53,148 --> 00:32:53,289
[john_nichols]: right
900
00:32:53,898 --> 00:32:54,119
[william_attaway]: gotten
901
00:32:54,090 --> 00:32:54,390
[john_nichols]: oh
902
00:32:54,199 --> 00:32:58,706
[william_attaway]: to a point in his career where
he was doing great and from all acouneverybody
903
00:32:58,747 --> 00:33:00,950
[william_attaway]: around him would have said hey you
know you're successful
904
00:33:01,050 --> 00:33:01,352
[john_nichols]: yeah
905
00:33:01,491 --> 00:33:04,156
[william_attaway]: you know you're doing you're doing the
right things you're having
906
00:33:03,990 --> 00:33:04,193
[john_nichols]: oh
907
00:33:04,216 --> 00:33:08,583
[william_attaway]: an impact but he knew that was
something or
908
00:33:08,593 --> 00:33:09,330
[john_nichols]: yeah
909
00:33:09,805 --> 00:33:10,706
[william_attaway]: he felt like there was something
910
00:33:10,740 --> 00:33:11,850
[john_nichols]: oh
911
00:33:10,767 --> 00:33:12,790
[william_attaway]: inside of him that was that wanted
912
00:33:12,750 --> 00:33:13,800
[john_nichols]: yeah
913
00:33:12,830 --> 00:33:14,913
[william_attaway]: to break out that there was a
different level
914
00:33:14,790 --> 00:33:15,750
[john_nichols]: yeah
915
00:33:15,414 --> 00:33:17,117
[william_attaway]: that he could get to that
916
00:33:17,152 --> 00:33:17,192
[john_nichols]: m
917
00:33:17,157 --> 00:33:22,406
[william_attaway]: he just wasn't hidden he wasn't there
and so as we begin to talk in
918
00:33:22,486 --> 00:33:23,828
[william_attaway]: our sessions and and talk through
919
00:33:23,640 --> 00:33:23,840
[john_nichols]: oh
920
00:33:24,369 --> 00:33:28,656
[william_attaway]: you know where are you and where
do you see yourself where do you think
921
00:33:28,716 --> 00:33:31,421
[william_attaway]: it's possible what what is in you
that could
922
00:33:31,470 --> 00:33:31,834
[john_nichols]: oh
923
00:33:31,501 --> 00:33:34,546
[william_attaway]: be and should maybe you can paint
that picture
924
00:33:34,410 --> 00:33:35,520
[john_nichols]: yeah
925
00:33:36,409 --> 00:33:39,134
[william_attaway]: as as he talked about it i
could see the light bubbles
926
00:33:38,970 --> 00:33:39,318
[john_nichols]: oh
927
00:33:39,274 --> 00:33:41,358
[william_attaway]: shining and eyes i could see like
928
00:33:41,580 --> 00:33:41,822
[john_nichols]: oh
929
00:33:41,698 --> 00:33:43,842
[william_attaway]: yeah this is this is in him
this is deep
930
00:33:43,830 --> 00:33:43,850
[john_nichols]: m
931
00:33:43,962 --> 00:33:48,550
[william_attaway]: in him and as we talked about
it and i just asked question after question
932
00:33:48,610 --> 00:33:52,917
[william_attaway]: after question trying to get an understanding
of what it is is holding him back
933
00:33:53,698 --> 00:33:54,720
[william_attaway]: sing back was this
934
00:33:54,611 --> 00:33:54,853
[john_nichols]: yeah
935
00:33:54,900 --> 00:33:56,042
[william_attaway]: this core belief
936
00:33:56,370 --> 00:33:56,970
[john_nichols]: yeah
937
00:33:56,523 --> 00:34:00,089
[william_attaway]: that that was for somebody else that
wasn't for him yeah it was a
938
00:34:00,120 --> 00:34:00,361
[john_nichols]: yeah
939
00:34:00,149 --> 00:34:03,374
[william_attaway]: dream yeah i was inside of it
but but you know i can't really do
940
00:34:03,474 --> 00:34:03,735
[william_attaway]: that
941
00:34:03,729 --> 00:34:03,750
[john_nichols]: m
942
00:34:04,436 --> 00:34:06,219
[william_attaway]: what i'm doing this this level of
943
00:34:06,249 --> 00:34:06,270
[john_nichols]: m
944
00:34:06,279 --> 00:34:08,343
[william_attaway]: success or achievement this is this is
all
945
00:34:08,259 --> 00:34:08,280
[john_nichols]: m
946
00:34:08,423 --> 00:34:09,324
[william_attaway]: i'm capable of
947
00:34:10,179 --> 00:34:10,200
[john_nichols]: m
948
00:34:10,466 --> 00:34:13,331
[william_attaway]: and as we as we discovered that
together over time
949
00:34:13,830 --> 00:34:14,670
[john_nichols]: yeah
950
00:34:13,972 --> 00:34:19,140
[william_attaway]: and we're able to say hey wait
a minute maybe that's not true maybe that's
951
00:34:19,181 --> 00:34:20,663
[william_attaway]: something you've told yourself or
952
00:34:20,829 --> 00:34:20,850
[john_nichols]: m
953
00:34:20,903 --> 00:34:22,286
[william_attaway]: maybe somebody else has alluded
954
00:34:22,230 --> 00:34:22,498
[john_nichols]: my
955
00:34:22,386 --> 00:34:26,212
[william_attaway]: to in your life but it doesn't
have to be true you get to write
956
00:34:26,292 --> 00:34:31,962
[william_attaway]: your next chapter and i watched him
as he began to take first tentative steps
957
00:34:32,883 --> 00:34:40,356
[william_attaway]: and then a little bit boulder steps
into that chapter that he really dreamed of
958
00:34:41,598 --> 00:34:45,985
[william_attaway]: and i loved watching that become a
reality for him and that's where he is
959
00:34:46,266 --> 00:34:50,573
[william_attaway]: today he is in that space in
that place doing what it was that he
960
00:34:50,693 --> 00:34:51,414
[william_attaway]: wasn't sure
961
00:34:51,570 --> 00:34:52,323
[john_nichols]: uh
962
00:34:51,755 --> 00:34:54,600
[william_attaway]: about he wasn't sure if it was
he dreamed of it
963
00:34:54,720 --> 00:34:54,946
[john_nichols]: oh
964
00:34:55,842 --> 00:34:59,648
[william_attaway]: but i'm not sure that's for me
maybe that's just for somebody else for other
965
00:34:59,728 --> 00:35:05,117
[william_attaway]: people maybe i'm not capable of that
what we helped him to do is to
966
00:35:05,217 --> 00:35:11,207
[william_attaway]: understand that if that dream is in
him he has the capacity take your steps
967
00:35:11,548 --> 00:35:15,655
[william_attaway]: let's get you there i loved watching
him achieve that and we still stay in
968
00:35:15,715 --> 00:35:19,782
[william_attaway]: touch and i love cheering him on
even now because i think that's the that's
969
00:35:19,862 --> 00:35:23,468
[william_attaway]: the fir job of a coach is
to cheer you on sure it's to help
970
00:35:23,548 --> 00:35:24,089
[william_attaway]: you to
971
00:35:24,163 --> 00:35:24,810
[john_nichols]: hm
972
00:35:24,209 --> 00:35:26,853
[william_attaway]: hold you accountable but it's to be
your chair leader too
973
00:35:27,009 --> 00:35:27,030
[john_nichols]: m
974
00:35:27,154 --> 00:35:30,600
[william_attaway]: to help you see what could be
and should be and believe in you more
975
00:35:30,640 --> 00:35:31,341
[william_attaway]: than anybody else
976
00:35:32,821 --> 00:35:37,317
[john_nichols]: ah that is so true it is
in
977
00:35:39,603 --> 00:35:39,845
[william_attaway]: oh
978
00:35:39,670 --> 00:35:40,671
[john_nichols]: napoleon hill's book
979
00:35:41,073 --> 00:35:41,313
[william_attaway]: yeah
980
00:35:41,313 --> 00:35:47,323
[john_nichols]: uh think and grow rich chapter nine
talks about persistent but he also talks about
981
00:35:47,363 --> 00:35:52,271
[john_nichols]: you know having someone in your life
that can be a good cheer there's someone
982
00:35:52,351 --> 00:35:52,952
[john_nichols]: in your life
983
00:35:52,892 --> 00:35:53,052
[william_attaway]: yeah
984
00:35:53,032 --> 00:35:54,875
[john_nichols]: that can they can bring
985
00:35:54,783 --> 00:35:54,803
[william_attaway]: y
986
00:35:54,955 --> 00:36:00,605
[john_nichols]: you up and getting rid of the
people in your life even though maybe they
987
00:36:00,625 --> 00:36:04,630
[john_nichols]: don't go along the journey with you
to what you're trying to eve but get
988
00:36:04,650 --> 00:36:06,392
[john_nichols]: rid of the negative stuff and everything
989
00:36:06,522 --> 00:36:06,682
[william_attaway]: yeah
990
00:36:06,552 --> 00:36:12,077
[john_nichols]: else it's just that's such a great
inspiring story because the thing about it is
991
00:36:12,137 --> 00:36:14,159
[john_nichols]: that if that person can do it
anybody
992
00:36:14,115 --> 00:36:14,295
[william_attaway]: yes
993
00:36:14,199 --> 00:36:14,619
[john_nichols]: can do it
994
00:36:15,257 --> 00:36:16,939
[william_attaway]: absolutely absolutely
995
00:36:16,866 --> 00:36:18,972
[john_nichols]: is it's just what you put your
mind to
996
00:36:19,811 --> 00:36:20,033
[william_attaway]: yes
997
00:36:19,953 --> 00:36:21,676
[john_nichols]: well william we're getting o wards the
end of our
998
00:36:21,603 --> 00:36:21,865
[william_attaway]: oh
999
00:36:21,937 --> 00:36:26,184
[john_nichols]: conversation to day but could you real
quick tell us where they can pick up
1000
00:36:26,224 --> 00:36:29,209
[john_nichols]: a copy your book at and how
they can get more information about you
1001
00:36:30,043 --> 00:36:30,523
[william_attaway]: sure john
1002
00:36:30,810 --> 00:36:31,050
[john_nichols]: oh
1003
00:36:30,904 --> 00:36:35,151
[william_attaway]: you can go to catalytic leadership dot
net to find out more information about me
1004
00:36:35,251 --> 00:36:39,719
[william_attaway]: and the coaching provide i would love
to offer your listeners an opportunity to get
1005
00:36:39,759 --> 00:36:45,448
[william_attaway]: a free copy of the book they
go to catalytic leadership book dot com and
1006
00:36:45,488 --> 00:36:48,073
[william_attaway]: they're willing to pay the shipping charge
so we can get it to him my
1007
00:36:48,133 --> 00:36:49,395
[william_attaway]: team will make sure a copy of
the book
1008
00:36:49,629 --> 00:36:49,650
[john_nichols]: m
1009
00:36:49,675 --> 00:36:52,760
[william_attaway]: right out to the my goal is
to get this into as many leaders hands
1010
00:36:52,821 --> 00:36:58,310
[william_attaway]: as i can i think i believe
so strongly that when a leader gets better
1011
00:36:59,432 --> 00:37:03,338
[william_attaway]: everybody if it's for that i love
how cregrachelle puts that when a leader gets
1012
00:37:03,398 --> 00:37:04,580
[william_attaway]: better everybody
1013
00:37:04,569 --> 00:37:04,590
[john_nichols]: m
1014
00:37:04,680 --> 00:37:10,951
[william_attaway]: benefits the team they lead the department
the company the organization that they lead everybody
1015
00:37:11,051 --> 00:37:14,917
[william_attaway]: benefits there spouse their kids everybody benefits
1016
00:37:14,580 --> 00:37:14,801
[john_nichols]: oh
1017
00:37:15,238 --> 00:37:20,086
[william_attaway]: i want to help leaders choose to
intentionally grow and thrive i want to help
1018
00:37:20,106 --> 00:37:21,308
[william_attaway]: them get better so
1019
00:37:21,270 --> 00:37:21,518
[john_nichols]: my
1020
00:37:21,729 --> 00:37:25,174
[william_attaway]: if they will go to catalytic leadership
book dot com we'll get a free copy
1021
00:37:25,295 --> 00:37:26,036
[william_attaway]: that book right out to
1022
00:37:27,550 --> 00:37:30,936
[john_nichols]: perfect so i tell you what i'll
do is that i will stick
1023
00:37:31,383 --> 00:37:31,663
[william_attaway]: yeah
1024
00:37:32,558 --> 00:37:36,825
[john_nichols]: i will put the links in the
notes on the podcast for so anybody that's
1025
00:37:36,905 --> 00:37:41,294
[john_nichols]: listening to they can just go on
click directly on the links i'll put that
1026
00:37:41,354 --> 00:37:43,158
[john_nichols]: and i'll put it also to your
website so we'll get
1027
00:37:43,162 --> 00:37:43,383
[william_attaway]: yeah
1028
00:37:43,218 --> 00:37:43,379
[john_nichols]: both
1029
00:37:43,383 --> 00:37:43,623
[william_attaway]: oh
1030
00:37:43,439 --> 00:37:46,766
[john_nichols]: those links in there and i'll throw
in a couple other links to your social
1031
00:37:46,806 --> 00:37:47,448
[john_nichols]: media also
1032
00:37:48,763 --> 00:37:49,865
[william_attaway]: great thanks
1033
00:37:50,310 --> 00:37:54,457
[john_nichols]: perfect well william thank you for being
on the show today it has been such
1034
00:37:54,497 --> 00:37:55,538
[john_nichols]: a good treat to have you on
1035
00:37:56,737 --> 00:37:58,781
[william_attaway]: john it's been an honor to be
with you thanks so much for having me
1036
00:37:58,881 --> 00:38:00,353
[william_attaway]: on oh
1037
00:38:00,260 --> 00:38:04,887
[john_nichols]: perfect well folks thank you for listening
so much and folks we will see you
1038
00:38:05,027 --> 00:38:05,909
[john_nichols]: on the next one
1039
00:38:06,502 --> 00:38:06,642
[william_attaway]: yeah