Mathew talks about how a local community podcast can help grow your business.
About Mathew
Mathew Passy is a Podcast Producer/Consultant at ThePodcastConsultant.com, a podcast agency that helps individuals, brands, and small businesses develop, launch, produce, and promote podcasts. He is also behind AuditMyPodcast and InstantPodcastAudit, a service offering a full review of podcasters production, search ability, discoverability, marketing and more in order to ensure they’re not hindering their ability to succeed. Mathew is also launching Towncast.co, a platform designed to put all locally sourced content creators in a single space. Hosts Podcast Me Anything, Causepods, and co-host of Jersey Jobs and Biz.
https://thepodcastconsultant.com/
https://www.facebook.com/MathewPassy
https://www.linkedin.com/in/mathewpassy/
I am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.
I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA
I will be releasing new episodes every Tuesday and Thursday!
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[john_nichols]: what's up everyone welcome to today's podcast
my name is john nichols and this is
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[john_nichols]: expansion code radio today we have a
wonderful guest his name is matthew passy and
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[john_nichols]: he is going to give us great
information about podcasting especially podcasting in your in
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[john_nichols]: your local area to help bringing business
scene and some other things so matthew welcome
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[john_nichols]: to the show
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[mathew_passy]: thank you very much for
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[john_nichols]: oh
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[mathew_passy]: having me john it's a pleasure to
be here
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[john_nichols]: oh man always i mean i love
i love fellow podcasters and people that's got
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[john_nichols]: great information and and you know i
think what you do really helping people get
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[john_nichols]: to this podcasting level being able to
help people promote their business through podcasting the
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[john_nichols]: stuff i think that you're doing this
is just awesome
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[mathew_passy]: thank you very much it's been
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[john_nichols]: kay oh
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[mathew_passy]: i never really
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[john_nichols]: oh
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[mathew_passy]: dreamed of actually being an entrepreneur i
know you're you're big into
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[john_nichols]: oh
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[mathew_passy]: the entrreneural lifestyle and it
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[john_nichols]: yeah
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[mathew_passy]: wasn't something
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[john_nichols]: yeah
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[mathew_passy]: that i had sought out in life
it was just something that i kind of
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[mathew_passy]: fell into because of my previous experience
in
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[john_nichols]: oh
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[mathew_passy]: radio and media podcast
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[john_nichols]: yeah
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[mathew_passy]: became
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[john_nichols]: yeah
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[mathew_passy]: a part of my job description
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[john_nichols]: so
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[mathew_passy]: and then when i found myself trying
to find out what my next gig was
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[mathew_passy]: the skills that i procured the experience
that
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[john_nichols]: yeah
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[mathew_passy]: i had in the timing just worked
out well
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[john_nichols]: yeah so so kind of go through
that story with me about about about about
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[john_nichols]: how
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[mathew_passy]: oh
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[john_nichols]: it actually happened
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[mathew_passy]: sure
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[john_nichols]: oh
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[mathew_passy]: so it really starts my first
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[john_nichols]: oh
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[mathew_passy]: real job at a college i worked
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[john_nichols]: yeah
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[mathew_passy]: for a talk radio station here in
new jersey one of the largest actually one
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[mathew_passy]: of he largest talk radio stations in
the country working in the news room helping
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[mathew_passy]: out with you know morning news morning
weather
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[john_nichols]: ah
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[mathew_passy]: updating the website stuff like that and
while i was there is around two thousand
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[john_nichols]: yah
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[mathew_passy]: seven two thousand eight i can never
remember exactly when
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[john_nichols]: m
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[mathew_passy]: it popped up at the phone
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[john_nichols]: m
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[mathew_passy]: had bee announced the very first diaphone
and with
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[john_nichols]: yeah
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[mathew_passy]: it apple had announced an actual podcast
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[john_nichols]: m
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[mathew_passy]: store
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[john_nichols]: oh
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[mathew_passy]: podcast that existed for a little while
before that but they were really really
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[john_nichols]: yeah
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[mathew_passy]: annoying
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[john_nichols]: m
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[mathew_passy]: and difficult to get access to but
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[john_nichols]: m
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[mathew_passy]: now with the podcast store in the
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[john_nichols]: yeah
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[mathew_passy]: phone it became a lot easier
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[john_nichols]: ye
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[mathew_passy]: for people to access this content so
anyway i really
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[john_nichols]: my
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[mathew_passy]: podcast show up
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[john_nichols]: oh
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[mathew_passy]: on my rider i'm looking i was
like all these are interesting i wonder god
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[mathew_passy]: using i basically went to my boss
at the time i was
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[john_nichols]: oh
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[mathew_passy]: like maybe we should have a podcast
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[john_nichols]: oh
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[mathew_passy]: with the morning news nd he's like
it doesn't cost me money and don't have
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[mathew_passy]: to do any more work sure go
for it so i
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[john_nichols]: ah
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[mathew_passy]: took our early morning news content packaged
it up remove the ads remove
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[john_nichols]: m
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[mathew_passy]: some of the now the timely content
that didn't make sense and we started publishing
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[mathew_passy]: our first first podcast and it was
so rudimentary that i
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[john_nichols]: m
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[mathew_passy]: actually had to go in and physically
up date the r s s feed
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[john_nichols]: yeah
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[mathew_passy]: every day and like actually like you
know and put it as code as supposed
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[mathew_passy]: to now where you just go to
a website you know enter a couple of
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[mathew_passy]: things and it send so that was
my first experience with podcasting after that i
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[mathew_passy]: went to work for a large medio
organization the wall street journal had a radio
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[mathew_passy]: network and they were pretty forward thinking
and pretty advanced in the space of digital
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[mathew_passy]: technology and they had already been doing
podcasts
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[john_nichols]: oh
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[mathew_passy]: for a while so i went to
work for them
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[john_nichols]: yeah
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[mathew_passy]: and my job was actually fifty percent
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[john_nichols]: m
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[mathew_passy]: work on the radio fifty percent
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[john_nichols]: thank
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[mathew_passy]: producing
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[john_nichols]: you
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[mathew_passy]: podcast so for eight
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[john_nichols]: m
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[mathew_passy]: years i
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[john_nichols]: m oh
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[mathew_passy]: every day was hosting
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[john_nichols]: m
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[mathew_passy]: editing producing
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[john_nichols]: m m
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[mathew_passy]: and launched a few podcasts
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[john_nichols]: m
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[mathew_passy]: and was doing that for a long
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[john_nichols]: my
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[mathew_passy]: time and and truthfully thought i was
going to be doing that job for a
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[mathew_passy]: really long time i was in conversation
with someone about a promotion to kind of
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[mathew_passy]: head up digital audio um for our
unit right they were gonna really focus their
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[mathew_passy]: efforts on podcast and make it big
deal about it this was
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[john_nichols]: ye
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[mathew_passy]: right at the end of twenty four
team and the day i was going to
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[mathew_passy]: go on my interview for it they
said something came up you know becaus we
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[mathew_passy]: push his back a couple of weeks
and we'll you know we'll just we'll re
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[mathew_passy]: schedule bring in like okay well a
couple of weeks later it turned out the
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[mathew_passy]: reason they re scheduled was because they
were planning on laying us all
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[john_nichols]: m
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[mathew_passy]: off they were shutting
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[john_nichols]: oh
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[mathew_passy]: down
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[john_nichols]: god
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[mathew_passy]: the radio network yeah
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[john_nichols]: yeah
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[mathew_passy]: they were shouting down the entire radio
network on
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[john_nichols]: oh
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[mathew_passy]: decided to just clean sweep they let
go everybody radio podcast the whole shebang we
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[mathew_passy]: were all on which was by the
way terrible timing because at the end of
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[mathew_passy]: twenty four teen
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[john_nichols]: m
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[mathew_passy]: this little podcast called serial came out
and podcasting hit a major renaissance moment right
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[mathew_passy]: that was when podcasting really hit the
main stream
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[john_nichols]: m
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[mathew_passy]: really started it pop culture
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[john_nichols]: m
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[mathew_passy]: more and more people were talking
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[john_nichols]: m
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[mathew_passy]: about it and you know kind of
like that first
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[john_nichols]: m
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[mathew_passy]: like rocket boost of
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[john_nichols]: m
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[mathew_passy]: popularity for the podcasting
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[john_nichols]: m
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[mathew_passy]: space so it was weird timing anyway
twenty fifteen
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[john_nichols]: m
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[mathew_passy]: i don't have a job any more
trying to figure out ex it's going to
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[mathew_passy]: be and while i'm out there
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[john_nichols]: m
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[mathew_passy]: trying to find my
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[john_nichols]: oh
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[mathew_passy]: next job some of the people that
i used to interview for the wall street
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[john_nichols]: m
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[mathew_passy]: journal reached down with like you know
we used to record podcasts
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[john_nichols]: m
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[mathew_passy]: with you all the time and it
turned out that these were actually
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[john_nichols]: m
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[mathew_passy]: pretty good for helping us to grow
our business so do you think you could
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[mathew_passy]: help us with our own podcast yeah
i don't know i sure why not i
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[mathew_passy]: realized
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[john_nichols]: m
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[mathew_passy]: like all i really need is a
computer to do this
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[john_nichols]: m
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[mathew_passy]: yeah i could do this and
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[john_nichols]: m
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[mathew_passy]: so i
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[john_nichols]: oh
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[mathew_passy]: said sure and i now formed a
small
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[john_nichols]: oh
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[mathew_passy]: little business put my
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[john_nichols]: oh
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[mathew_passy]: name you know on the records is
doing this
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[john_nichols]: oh
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[mathew_passy]: and i figured all why don't i
just do this make a little bit of
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[mathew_passy]: extra money on the side while i
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[john_nichols]: m
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[mathew_passy]: actually go out
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[john_nichols]: oh
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[mathew_passy]: there and try and find a real
full time job and sure enough you know
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[mathew_passy]: one client led to two clients two
clients
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[john_nichols]: oh
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[mathew_passy]: led to three clients one day i
got contacted out of the blue the first
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[mathew_passy]: time i really got
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[john_nichols]: oh
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[mathew_passy]: a a client that
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[john_nichols]: m
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[mathew_passy]: wasn't from my own network right somebody
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[john_nichols]: oh
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[mathew_passy]: wasn't referred
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[john_nichols]: ye
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[mathew_passy]: to me or you know wasn't somebody
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[john_nichols]: oh
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[mathew_passy]: i've known prior he wanted to launch
a podcast we
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[john_nichols]: m
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[mathew_passy]: said great
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[john_nichols]: oh
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[mathew_passy]: let's do what my experience at the
journal helped
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[john_nichols]: oh
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[mathew_passy]: me you know communicate with him and
then put some trust
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[john_nichols]: oh
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[mathew_passy]: in me at the time there weren't
a lot of podcast producers like
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[john_nichols]: oh
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[mathew_passy]: myself on and his show launched
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[john_nichols]: m
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[mathew_passy]: and he
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[john_nichols]: ah
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[mathew_passy]: was
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[john_nichols]: m
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[mathew_passy]: very successful very early on and a
lot of other folks
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[john_nichols]: m
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[mathew_passy]: in his space
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[john_nichols]: oh
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[mathew_passy]: wanted to get into podcasting as well
and i was fortunate and grateful that
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[john_nichols]: oh
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[mathew_passy]: you know when they asked him hey
i love
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[john_nichols]: m
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[mathew_passy]: your show how do you do it
he would just say you talk to matthew
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[mathew_passy]: and so
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[john_nichols]: yeah
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[mathew_passy]: lots more people started to come my
way we started to grow
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[john_nichols]: yeah
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[mathew_passy]: faster and faster and twenty seventeen i
decided i stopped looking for other work i
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[mathew_passy]: quit my part
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[john_nichols]: oh
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[mathew_passy]: time jobs and i went
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[john_nichols]: yeah
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[mathew_passy]: you know full full force into running
this podcast production
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[john_nichols]: m
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[mathew_passy]: business and
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[john_nichols]: oh
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[mathew_passy]: now we do production consulting podcast
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[john_nichols]: m
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[mathew_passy]: audits
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[john_nichols]: yeah
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[mathew_passy]: remote recording assistant so if that's your
thing and like you were kind of alluding
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[mathew_passy]: to it the local we just opened
up a new podcast studio here in jersey
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[john_nichols]: ye
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[mathew_passy]: and we are trying to
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[john_nichols]: m
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[mathew_passy]: use that as a way
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[john_nichols]: m
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[mathew_passy]: to focus
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[john_nichols]: ah
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[mathew_passy]: efforts on the
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[john_nichols]: oh
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[mathew_passy]: what i think is an important emergence
of
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[john_nichols]: oh
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[mathew_passy]: localized digital content both audio and video
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[john_nichols]: so can you go into a little
bit of more about that
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[mathew_passy]: yeah
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[john_nichols]: because the thing is is that i
mean podcasting is
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[mathew_passy]: oh
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[john_nichols]: changing rapidly right now
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[mathew_passy]: oh
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[john_nichols]: and there's so many
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[mathew_passy]: oh
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[john_nichols]: people i mean there's so many people
jumping on
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[mathew_passy]: oh
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[john_nichols]: podcasting and it was kind of interesting
you know
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[mathew_passy]: oh
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[john_nichols]: i told to matthew earlier i said
you know hey you're my hundred and fourteenth
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[john_nichols]: episode
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[mathew_passy]: oh
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[john_nichols]: said congratulations and i said yeah i've
been doing a little over
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[mathew_passy]: right
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[john_nichols]: a year and he his eyes like
like how much content are you putting out
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[mathew_passy]: yeah
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[john_nichols]: and it was it was just kind
of interesting kind of funny too a little
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[john_nichols]: bit but the thing at this time
last year i was putting out three podcasts
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[john_nichols]: a week and now i'm i'm publishing
twice a week and and this is just
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[john_nichols]: for me just just a give back
for how successful i've been and i'm just
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[john_nichols]: trying to help other people out more
than anything i'm just trying to give back
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[john_nichols]: to the world a little bit of
some of my knowledge and trying to get
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[john_nichols]: great guests like matthew on here to
give great inform on two to my
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[mathew_passy]: a
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[john_nichols]: listeners but getting back to that though
talk to me a little bit about this
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[john_nichols]: whole concept of of localizing
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[mathew_passy]: oh
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[john_nichols]: podcast
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[mathew_passy]: sure so
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[john_nichols]: ah
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[mathew_passy]: right now
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[john_nichols]: oh
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[mathew_passy]: a lot of the clients
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[john_nichols]: oh
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[mathew_passy]: that we work with in podcasting space
are many of them are financial background
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[john_nichols]: oh
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[mathew_passy]: being from the wall street journal and
to gravitate towards people
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[john_nichols]: yeah
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[mathew_passy]: who work in finance and unwashed read
and things like that and a few years
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[mathew_passy]: ago
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[john_nichols]: yeah
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[mathew_passy]: you know i must have been dealing
with my fifth or sixth accountant or something
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[mathew_passy]: like that you know one of these
jobs are like yeah we want a lunch
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[mathew_passy]: of podcast to grow our business i
was like what's the podcast goin t b
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[mathew_passy]: about wet t's going a be about
accounting
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[john_nichols]: yeah
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[mathew_passy]: and i was like
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[john_nichols]: yeah
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[mathew_passy]: listen
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[john_nichols]: yeah
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[mathew_passy]: it's twenty eighteen twenty nineteen whatever whatever
year it was at the time podcasting had
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[mathew_passy]: been around for almost fifteen years we've
been going through this huge massive growth podcasting
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[mathew_passy]: and there's tons and tons of podcasts
on
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[john_nichols]: a
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[mathew_passy]: the topic of again just for example
let's call it accounting
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[john_nichols]: ah
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[mathew_passy]: what is it that
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[john_nichols]: ye
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[mathew_passy]: you're going to do that's going to
help you
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[john_nichols]: oh
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[mathew_passy]: stand out from the crowd it comes
to doing a podcast about accounting as far
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[mathew_passy]: as i could tell two
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[john_nichols]: ah
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[mathew_passy]: plus two is going to equal four
no matter which one of these accountants is
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[mathew_passy]: going to go out there and do
a show like
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[john_nichols]: m
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[mathew_passy]: this and it got them
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[john_nichols]: oh
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[mathew_passy]: mildly upset as you can imagine being
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[john_nichols]: oh
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[mathew_passy]: told maybe they should do a podcast
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[john_nichols]: yeah
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[mathew_passy]: because it's going to be hard to
use that to grow their business
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[john_nichols]: i
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[mathew_passy]: but it got us both thinking what
can we do
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[john_nichols]: a
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[mathew_passy]: to really help this person stand out
from the crowd
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[john_nichols]: i
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[mathew_passy]: to
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[john_nichols]: oh
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[mathew_passy]: find a niche that
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[john_nichols]: my
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[mathew_passy]: would matter and make a difference and
make it easier for them to be successful
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[mathew_passy]: in podcasting and
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[john_nichols]: m
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[mathew_passy]: in our conversations
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[john_nichols]: yeah
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[mathew_passy]: it turned out that he was really
a big
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[john_nichols]: oh
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[mathew_passy]: home body and home town person right
like he supports the local sports team he
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[mathew_passy]: was you know may be active in
city council supports the city council right he
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[mathew_passy]: just
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[john_nichols]: oh
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[mathew_passy]: he is a big
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[john_nichols]: m
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[mathew_passy]: big outspoken member of his community
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[john_nichols]: oh
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[mathew_passy]: and i was like well is anybody
doing content about your comte's like no actually
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[mathew_passy]: nobody is it's
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[john_nichols]: yeah
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[mathew_passy]: like there you go let's help you
create a podcast high lighting
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[john_nichols]: ah
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[mathew_passy]: the town the area whatever it is
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[john_nichols]: oh
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00:10:06,958 --> 00:10:08,460
[mathew_passy]: the area that you live in
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[john_nichols]: ah
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[mathew_passy]: as a way to grow your business
and the reason why was most of his
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[mathew_passy]: clients were going to be from his
area anyway and the thought was let's get
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[mathew_passy]: out there and put
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[john_nichols]: m
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[mathew_passy]: you
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[john_nichols]: ye
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[mathew_passy]: let's get out there and get
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[john_nichols]: my
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[mathew_passy]: you to create content that
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[john_nichols]: oh
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00:10:26,171 --> 00:10:27,337
[mathew_passy]: here's a void in the market for
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[john_nichols]: oh
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[mathew_passy]: and that by doing so
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[john_nichols]: oh
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[mathew_passy]: you can grow your network it because
even if you didn't have a huge audience
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[mathew_passy]: of people that were going to listen
to
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[john_nichols]: m
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[mathew_passy]: the
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[john_nichols]: yeah
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[mathew_passy]: right let's call it the southern new
jersey podcast
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[john_nichols]: oh
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[mathew_passy]: even if tons
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[john_nichols]: oh
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[mathew_passy]: and tons to be able didn't listen
if he interviewed
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[john_nichols]: yah
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[mathew_passy]: one new business
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[john_nichols]: m
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[mathew_passy]: each
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[john_nichols]: ah
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[mathew_passy]: week as a way to create
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[john_nichols]: m
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00:10:47,607 --> 00:10:48,129
[mathew_passy]: content
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00:10:48,150 --> 00:10:48,170
[john_nichols]: m
400
00:10:48,851 --> 00:10:50,333
[mathew_passy]: he was going to meet fifty
401
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[john_nichols]: yeah
402
00:10:50,473 --> 00:10:54,380
[mathew_passy]: two new potentially new business owners that
live in his area
403
00:10:54,180 --> 00:10:55,080
[john_nichols]: oh
404
00:10:55,281 --> 00:10:57,906
[mathew_passy]: form a relationship with get to know
them
405
00:10:57,849 --> 00:10:57,870
[john_nichols]: m
406
00:10:58,527 --> 00:10:59,308
[mathew_passy]: and you know he doesn't
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00:10:59,250 --> 00:11:00,240
[john_nichols]: oh
408
00:10:59,348 --> 00:11:00,710
[mathew_passy]: even have to sell himself on the
podcast
409
00:11:00,540 --> 00:11:02,340
[john_nichols]: oh
410
00:11:01,051 --> 00:11:02,834
[mathew_passy]: ask them about what they do dote
about their
411
00:11:02,850 --> 00:11:03,272
[john_nichols]: oh
412
00:11:02,894 --> 00:11:04,577
[mathew_passy]: business tell them how amazing they are
413
00:11:05,010 --> 00:11:05,311
[john_nichols]: oh
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00:11:05,098 --> 00:11:06,921
[mathew_passy]: and then after the conversation is one
they might say
415
00:11:07,230 --> 00:11:07,452
[john_nichols]: oh
416
00:11:07,402 --> 00:11:09,725
[mathew_passy]: so so matthew what is it that
you do it's like oh i'm going to
417
00:11:09,766 --> 00:11:11,068
[mathew_passy]: count in and maybe that person is
418
00:11:11,079 --> 00:11:11,100
[john_nichols]: m
419
00:11:11,088 --> 00:11:11,649
[mathew_passy]: going to say you
420
00:11:11,610 --> 00:11:11,812
[john_nichols]: oh
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00:11:11,709 --> 00:11:14,974
[mathew_passy]: know funny should mention i've been thinking
i need a new account an you've been
422
00:11:15,014 --> 00:11:16,116
[mathew_passy]: very nice to me maybe we can
423
00:11:16,179 --> 00:11:16,200
[john_nichols]: m
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00:11:16,316 --> 00:11:17,579
[mathew_passy]: maybe i can talk to you about
your
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00:11:17,499 --> 00:11:17,520
[john_nichols]: m
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00:11:17,659 --> 00:11:23,168
[mathew_passy]: services or better yet that person leaves
the conversation somebody else says man i need
427
00:11:23,208 --> 00:11:26,254
[mathew_passy]: an account and he goes i just
had him mazing conversation with the count he's
428
00:11:26,294 --> 00:11:29,341
[mathew_passy]: actually doing a podcast a better time
you should go check him out like
429
00:11:29,289 --> 00:11:29,310
[john_nichols]: m
430
00:11:29,822 --> 00:11:37,914
[mathew_passy]: that that ability to network to connect
to grow good will with the people in
431
00:11:37,974 --> 00:11:38,655
[mathew_passy]: your community
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00:11:39,249 --> 00:11:39,270
[john_nichols]: m
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00:11:39,376 --> 00:11:44,994
[mathew_passy]: can be super powerful even if the
podcast isn't
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00:11:44,970 --> 00:11:45,234
[john_nichols]: oh
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00:11:45,114 --> 00:11:46,356
[mathew_passy]: a smashing success and gets
436
00:11:46,419 --> 00:11:46,440
[john_nichols]: m
437
00:11:46,737 --> 00:11:47,118
[mathew_passy]: thousands
438
00:11:46,950 --> 00:11:47,332
[john_nichols]: oh
439
00:11:47,178 --> 00:11:51,024
[mathew_passy]: of dowlas but that said there's a
good chance that podcast can be
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00:11:50,970 --> 00:11:51,456
[john_nichols]: oh
441
00:11:51,064 --> 00:11:57,066
[mathew_passy]: successful because you are creating content that
doesn't exist you ing avoid you are you
442
00:11:57,106 --> 00:12:02,007
[mathew_passy]: know doing something that is of passionate
interest to you and ostensibly it should be
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00:12:02,047 --> 00:12:04,932
[mathew_passy]: of passionate interest to your community an
there's more or more ways that we can
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00:12:04,992 --> 00:12:07,516
[mathew_passy]: go on there but i see you
might have a question to re gonna pause
445
00:12:07,556 --> 00:12:10,950
[mathew_passy]: here and give you a chance cut
in if you got to oh
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00:12:10,604 --> 00:12:16,414
[john_nichols]: no no i mean i'm just just
my wheels are turned in matthew because the
447
00:12:16,454 --> 00:12:16,995
[john_nichols]: thing is is
448
00:12:16,992 --> 00:12:17,277
[mathew_passy]: okay
449
00:12:17,055 --> 00:12:17,636
[john_nichols]: that this is
450
00:12:19,111 --> 00:12:19,374
[mathew_passy]: oh
451
00:12:19,178 --> 00:12:21,282
[john_nichols]: because we are all the time looking
at
452
00:12:21,622 --> 00:12:21,764
[mathew_passy]: yeah
453
00:12:21,663 --> 00:12:24,247
[john_nichols]: new innovative ways to market
454
00:12:24,218 --> 00:12:24,279
[mathew_passy]: ah
455
00:12:24,427 --> 00:12:26,170
[john_nichols]: and the thing is is that for
456
00:12:26,221 --> 00:12:27,271
[mathew_passy]: oh
457
00:12:26,431 --> 00:12:28,815
[john_nichols]: for my business is that necessarily wouldn't
458
00:12:28,831 --> 00:12:29,073
[mathew_passy]: oh
459
00:12:29,756 --> 00:12:32,861
[john_nichols]: work well it might it might work
for one of my businesses
460
00:12:33,481 --> 00:12:33,787
[mathew_passy]: oh
461
00:12:33,643 --> 00:12:35,846
[john_nichols]: but but the whole thing about
462
00:12:35,851 --> 00:12:36,115
[mathew_passy]: oh
463
00:12:35,886 --> 00:12:38,751
[john_nichols]: that is is that it's getting these
touches
464
00:12:38,371 --> 00:12:38,593
[mathew_passy]: oh
465
00:12:38,791 --> 00:12:44,664
[john_nichols]: with people that is outside your industry
and just letting them come on and talk
466
00:12:44,764 --> 00:12:45,126
[john_nichols]: about
467
00:12:45,481 --> 00:12:45,743
[mathew_passy]: oh
468
00:12:46,380 --> 00:12:50,749
[john_nichols]: themselves and the thing is is that
you know for me this is this is
469
00:12:50,829 --> 00:12:55,098
[john_nichols]: probably a better relationship builder than going
to a network
470
00:12:54,901 --> 00:12:55,268
[mathew_passy]: oh
471
00:12:55,198 --> 00:12:58,303
[john_nichols]: meeting i mean think about that
472
00:12:58,134 --> 00:12:58,536
[mathew_passy]: probably
473
00:12:59,780 --> 00:13:00,020
[john_nichols]: because
474
00:12:59,901 --> 00:13:00,305
[mathew_passy]: probably
475
00:13:00,060 --> 00:13:01,803
[john_nichols]: the thing is is that so
476
00:13:02,611 --> 00:13:02,896
[mathew_passy]: oh
477
00:13:02,684 --> 00:13:06,471
[john_nichols]: let's say that you interview somebody for
thirty thirty the thirty minutes to an hour
478
00:13:06,611 --> 00:13:08,033
[john_nichols]: right and you you
479
00:13:07,981 --> 00:13:09,481
[mathew_passy]: yeah
480
00:13:08,153 --> 00:13:11,179
[john_nichols]: talk about them you talk about what's
going on their life you talk about what's
481
00:13:11,199 --> 00:13:15,086
[john_nichols]: going on in their and this and
everything else now you've already spent an hour
482
00:13:15,226 --> 00:13:16,087
[john_nichols]: just chit chatting
483
00:13:16,081 --> 00:13:16,101
[mathew_passy]: m
484
00:13:16,107 --> 00:13:19,834
[john_nichols]: with someone that's that it's not over
coffee that you're going to put out to
485
00:13:19,874 --> 00:13:21,998
[john_nichols]: the world and help promote their business
486
00:13:21,550 --> 00:13:21,571
[mathew_passy]: m
487
00:13:23,661 --> 00:13:23,801
[john_nichols]: and
488
00:13:24,031 --> 00:13:25,321
[mathew_passy]: oh
489
00:13:24,262 --> 00:13:26,926
[john_nichols]: they're going to turn around and put
that on their social media
490
00:13:26,731 --> 00:13:26,751
[mathew_passy]: m
491
00:13:27,387 --> 00:13:28,810
[john_nichols]: you'll put it on your social media
492
00:13:28,993 --> 00:13:29,014
[mathew_passy]: m
493
00:13:29,290 --> 00:13:32,115
[john_nichols]: hopefully you'll get some people to do
but the thing is is that i mean
494
00:13:32,155 --> 00:13:33,357
[john_nichols]: i really think that you are
495
00:13:33,481 --> 00:13:34,239
[mathew_passy]: ye
496
00:13:33,497 --> 00:13:35,541
[john_nichols]: owned something that is brilliant
497
00:13:35,791 --> 00:13:35,811
[mathew_passy]: m
498
00:13:36,603 --> 00:13:36,983
[john_nichols]: and every time i
499
00:13:36,970 --> 00:13:36,991
[mathew_passy]: m
500
00:13:37,043 --> 00:13:37,324
[john_nichols]: say you said
501
00:13:37,321 --> 00:13:37,683
[mathew_passy]: oh
502
00:13:37,344 --> 00:13:39,908
[john_nichols]: that brilliant reminds me of that stupid
ginns commercial
503
00:13:40,381 --> 00:13:40,401
[mathew_passy]: m
504
00:13:41,511 --> 00:13:42,953
[john_nichols]: ou know did you know i m
aling about
505
00:13:44,089 --> 00:13:45,173
[mathew_passy]: i remember that one yeah yeah
506
00:13:45,417 --> 00:13:48,282
[john_nichols]: yeah those are still my favorite
507
00:13:48,241 --> 00:13:48,261
[mathew_passy]: m
508
00:13:48,422 --> 00:13:51,267
[john_nichols]: beer commercials of all time even though
i've seen there's been so many
509
00:13:51,091 --> 00:13:51,811
[mathew_passy]: oh
510
00:13:51,688 --> 00:13:55,494
[john_nichols]: it's just those you know the two
english guys or two irish guys
511
00:13:57,001 --> 00:13:57,787
[mathew_passy]: oh
512
00:13:57,017 --> 00:14:00,322
[john_nichols]: anyhow sorry sometimes go down rabbit holes
man
513
00:14:00,781 --> 00:14:01,123
[mathew_passy]: oh
514
00:14:00,923 --> 00:14:07,013
[john_nichols]: but but anyhow but just getting back
to what i'm saying is that somebody that
515
00:14:07,073 --> 00:14:11,369
[john_nichols]: has done a ton of marketing in
their life with as many businesses we own
516
00:14:12,312 --> 00:14:15,855
[john_nichols]: um that is one hundred per cent
brilliant
517
00:14:16,961 --> 00:14:17,101
[mathew_passy]: well
518
00:14:17,053 --> 00:14:17,195
[john_nichols]: so
519
00:14:17,461 --> 00:14:19,843
[mathew_passy]: and it gets it gets even better
right you're saying i just had an hour
520
00:14:19,904 --> 00:14:20,564
[mathew_passy]: long conversation
521
00:14:20,207 --> 00:14:20,227
[john_nichols]: h
522
00:14:20,604 --> 00:14:21,305
[mathew_passy]: with you right so now
523
00:14:21,459 --> 00:14:21,480
[john_nichols]: h
524
00:14:21,905 --> 00:14:22,426
[mathew_passy]: let's say you
525
00:14:22,380 --> 00:14:22,621
[john_nichols]: oh
526
00:14:22,466 --> 00:14:26,189
[mathew_passy]: do want to contact that business no
longer you cold emailing or cold calling them
527
00:14:26,249 --> 00:14:27,801
[mathew_passy]: and being told like no
528
00:14:28,020 --> 00:14:28,326
[john_nichols]: oh
529
00:14:28,121 --> 00:14:28,502
[mathew_passy]: right don't
530
00:14:29,010 --> 00:14:29,313
[john_nichols]: oh
531
00:14:29,023 --> 00:14:32,589
[mathew_passy]: leave me alone like click um and
and
532
00:14:33,030 --> 00:14:33,314
[john_nichols]: yeah
533
00:14:33,110 --> 00:14:33,991
[mathew_passy]: right you've created this nice
534
00:14:33,960 --> 00:14:34,980
[john_nichols]: yeah
535
00:14:34,091 --> 00:14:35,353
[mathew_passy]: warm relationship but then better
536
00:14:35,280 --> 00:14:35,504
[john_nichols]: oh
537
00:14:35,413 --> 00:14:37,777
[mathew_passy]: yet and some of my clients do
this really well
538
00:14:37,650 --> 00:14:38,340
[john_nichols]: oh
539
00:14:37,837 --> 00:14:43,323
[mathew_passy]: today which is they will interview someone
in their space have a great conversation they'll
540
00:14:43,343 --> 00:14:46,228
[mathew_passy]: turn to that person and say hey
you know thank you for joining me on
541
00:14:46,248 --> 00:14:46,850
[mathew_passy]: the podcast
542
00:14:46,419 --> 00:14:46,440
[john_nichols]: m
543
00:14:46,890 --> 00:14:47,411
[mathew_passy]: this has been
544
00:14:47,289 --> 00:14:47,310
[john_nichols]: m
545
00:14:47,611 --> 00:14:50,737
[mathew_passy]: a lot of fun i learned a
tone let me ask you something is there
546
00:14:50,777 --> 00:14:51,078
[mathew_passy]: anybody
547
00:14:51,069 --> 00:14:51,242
[john_nichols]: m ye
548
00:14:51,158 --> 00:14:55,395
[mathew_passy]: else who you know that you think
would make for a good guest on the
549
00:14:55,435 --> 00:14:56,397
[mathew_passy]: show or someone who i
550
00:14:56,439 --> 00:14:56,460
[john_nichols]: m
551
00:14:56,457 --> 00:14:58,019
[mathew_passy]: can learn from her or someone i
can interview
552
00:14:57,830 --> 00:14:57,992
[john_nichols]: yeah
553
00:14:58,079 --> 00:14:59,221
[mathew_passy]: and invariably if
554
00:14:59,220 --> 00:14:59,500
[john_nichols]: oh
555
00:14:59,241 --> 00:15:01,705
[mathew_passy]: you had a good conversation to learn
from them that person would be delight to
556
00:15:01,725 --> 00:15:05,051
[mathew_passy]: be like oh yeah i know this
person or this person so if you can
557
00:15:05,191 --> 00:15:09,979
[mathew_passy]: do that again on that localized level
right hey i walked into you know john's
558
00:15:10,119 --> 00:15:10,440
[mathew_passy]: store
559
00:15:10,530 --> 00:15:11,220
[john_nichols]: yeah
560
00:15:10,981 --> 00:15:12,824
[mathew_passy]: and i interviewed john and john
561
00:15:12,720 --> 00:15:14,070
[john_nichols]: yeah
562
00:15:12,864 --> 00:15:14,607
[mathew_passy]: and i had a great conversation i
said john
563
00:15:14,580 --> 00:15:14,841
[john_nichols]: oh
564
00:15:14,647 --> 00:15:17,031
[mathew_passy]: who else do you know now john
is going to we
565
00:15:16,950 --> 00:15:16,970
[john_nichols]: m
566
00:15:17,413 --> 00:15:22,171
[mathew_passy]: introduced me to two more people i'm
going to have on the show and now
567
00:15:22,672 --> 00:15:23,834
[mathew_passy]: not only do i have more
568
00:15:23,640 --> 00:15:23,942
[john_nichols]: oh
569
00:15:23,934 --> 00:15:27,781
[mathew_passy]: great content again but now i'm expanding
my network right i'm expanding
570
00:15:27,780 --> 00:15:28,128
[john_nichols]: oh
571
00:15:27,821 --> 00:15:30,565
[mathew_passy]: the circle of people who are in
my universe who
572
00:15:31,020 --> 00:15:31,263
[john_nichols]: oh
573
00:15:31,066 --> 00:15:32,468
[mathew_passy]: maybe they're not going to become clients
of
574
00:15:32,430 --> 00:15:32,675
[john_nichols]: oh
575
00:15:32,508 --> 00:15:36,502
[mathew_passy]: mine but they're going to know who
i am y're going know what i do
576
00:15:36,863 --> 00:15:37,884
[mathew_passy]: they're going o know that i care
577
00:15:37,860 --> 00:15:38,142
[john_nichols]: oh
578
00:15:37,925 --> 00:15:42,152
[mathew_passy]: about the community and maybe just maybe
when it comes time for someone
579
00:15:42,000 --> 00:15:42,261
[john_nichols]: yeah
580
00:15:42,172 --> 00:15:44,155
[mathew_passy]: to say i need a new account
and they're
581
00:15:43,950 --> 00:15:45,180
[john_nichols]: oh
582
00:15:44,515 --> 00:15:47,420
[mathew_passy]: going to remember me and again that
doesn't even get
583
00:15:47,400 --> 00:15:47,762
[john_nichols]: oh
584
00:15:47,641 --> 00:15:51,627
[mathew_passy]: and to account the fact that you
are actually creating something for your community
585
00:15:51,390 --> 00:15:51,856
[john_nichols]: yeah
586
00:15:51,687 --> 00:15:53,350
[mathew_passy]: that could be beneficial
587
00:15:53,400 --> 00:15:53,582
[john_nichols]: oh
588
00:15:53,410 --> 00:15:55,654
[mathew_passy]: there's a guy in salt lake
589
00:15:55,680 --> 00:15:56,147
[john_nichols]: oh
590
00:15:55,754 --> 00:15:59,500
[mathew_passy]: city doesn't show i am salt lake
chris hollyfield has been doing it for ten
591
00:15:59,642 --> 00:16:07,255
[mathew_passy]: years massively successful podcast he just goes
around talks to interesting businesses individuals folks doing
592
00:16:07,295 --> 00:16:12,001
[mathew_passy]: things around salt lake city that he
finds fascinating he is you know i'm not
593
00:16:12,061 --> 00:16:16,388
[mathew_passy]: saying he has led the renaissance but
like you can check out his show and
594
00:16:16,428 --> 00:16:19,634
[mathew_passy]: see like salt lake city is a
cool place to visit if you know where
595
00:16:19,674 --> 00:16:24,485
[mathew_passy]: to go and chris is kind of
telling you where to go and he is
596
00:16:24,888 --> 00:16:26,096
[mathew_passy]: so good at
597
00:16:26,319 --> 00:16:26,340
[john_nichols]: m
598
00:16:27,021 --> 00:16:35,461
[mathew_passy]: making those intimate local connections and marketing
the show in such a way that it's
599
00:16:35,621 --> 00:16:39,107
[mathew_passy]: easy for a show to grow for
example a couple of things he told me
600
00:16:39,167 --> 00:16:43,274
[mathew_passy]: he did a few years ago for
a show one there are now these digital
601
00:16:43,374 --> 00:16:46,519
[mathew_passy]: bill boards they can get right pay
a couple of box and they'll
602
00:16:46,491 --> 00:16:46,632
[john_nichols]: yeah
603
00:16:46,920 --> 00:16:49,242
[mathew_passy]: flash thing on the screen for ten
to fifteen seconds
604
00:16:49,641 --> 00:16:49,803
[john_nichols]: yeah
605
00:16:50,023 --> 00:16:52,685
[mathew_passy]: well as a as a national podcast
right it's
606
00:16:52,659 --> 00:16:52,680
[john_nichols]: m
607
00:16:52,705 --> 00:16:56,309
[mathew_passy]: going to be hard to buy a
bill board everywhere to reach everybody but if
608
00:16:56,349 --> 00:17:00,323
[mathew_passy]: there's a couple of bill boards in
your town makes perfect sense my target audience
609
00:17:00,343 --> 00:17:03,088
[mathew_passy]: is going to be there why because
they live there they're probably driving by the
610
00:17:03,128 --> 00:17:08,116
[mathew_passy]: bill board so great one easy way
to market to they have a regular farmers
611
00:17:08,176 --> 00:17:12,153
[mathew_passy]: market what would he do he would
talk the organizer of the farmers were going
612
00:17:12,174 --> 00:17:17,388
[mathew_passy]: to say hey i'll promote the farmer's
market on the show and they would say
613
00:17:17,548 --> 00:17:20,092
[mathew_passy]: sure that's great won't you throw a
tent up in
614
00:17:20,109 --> 00:17:20,130
[john_nichols]: m
615
00:17:20,133 --> 00:17:23,057
[mathew_passy]: the farmers market so he would set
up a tent at the farmers market put
616
00:17:23,097 --> 00:17:24,480
[mathew_passy]: his little sign out there bring
617
00:17:24,489 --> 00:17:24,510
[john_nichols]: m
618
00:17:24,540 --> 00:17:25,470
[mathew_passy]: a couple your phones
619
00:17:25,710 --> 00:17:25,953
[john_nichols]: yeah
620
00:17:26,261 --> 00:17:27,503
[mathew_passy]: just sit around have
621
00:17:27,424 --> 00:17:28,140
[john_nichols]: yeah
622
00:17:27,583 --> 00:17:29,386
[mathew_passy]: fun maybe interview people passing by but
now
623
00:17:29,340 --> 00:17:30,180
[john_nichols]: my
624
00:17:29,887 --> 00:17:32,751
[mathew_passy]: everybody at the farmer's market was walking
by his tent seeing his
625
00:17:32,799 --> 00:17:32,820
[john_nichols]: m
626
00:17:32,811 --> 00:17:36,738
[mathew_passy]: logo seeing his sign maybe picking up
a sticker or a business card you know
627
00:17:37,399 --> 00:17:40,244
[mathew_passy]: any time you see somebody with microphones
your head goes oh what are they doing
628
00:17:40,304 --> 00:17:41,927
[mathew_passy]: over there right like you always get
that
629
00:17:41,961 --> 00:17:42,303
[john_nichols]: oh yeah
630
00:17:42,387 --> 00:17:44,130
[mathew_passy]: that yeah you're always curious to
631
00:17:44,130 --> 00:17:44,352
[john_nichols]: yeah
632
00:17:44,170 --> 00:17:45,012
[mathew_passy]: see what theyre doing so they
633
00:17:44,940 --> 00:17:45,141
[john_nichols]: yeah
634
00:17:45,032 --> 00:17:47,256
[mathew_passy]: were getting a lot of attention just
sitting there
635
00:17:47,699 --> 00:17:47,820
[john_nichols]: yeah
636
00:17:48,137 --> 00:17:48,578
[mathew_passy]: on you know
637
00:17:48,817 --> 00:17:49,044
[john_nichols]: yes
638
00:17:49,179 --> 00:17:53,103
[mathew_passy]: the morning of the farmers market great
idea the other thing he did that i
639
00:17:53,143 --> 00:17:55,145
[mathew_passy]: thought was just brilliant
640
00:17:54,699 --> 00:17:54,720
[john_nichols]: m
641
00:17:55,886 --> 00:17:56,066
[mathew_passy]: was
642
00:17:56,100 --> 00:17:56,626
[john_nichols]: oh
643
00:17:56,126 --> 00:17:58,368
[mathew_passy]: you know when you walk into a
business you walk
644
00:17:58,410 --> 00:17:58,612
[john_nichols]: oh
645
00:17:58,428 --> 00:18:03,464
[mathew_passy]: into a retail store and they've got
right by the door right as you're walking
646
00:18:03,545 --> 00:18:05,688
[mathew_passy]: in just to the side of the
door you've got those stickers that
647
00:18:05,610 --> 00:18:06,390
[john_nichols]: yeah
648
00:18:05,748 --> 00:18:08,613
[mathew_passy]: say we accept viz a master card
american express
649
00:18:08,139 --> 00:18:08,160
[john_nichols]: m
650
00:18:08,753 --> 00:18:12,780
[mathew_passy]: or hear our business hours he made
up window stickers
651
00:18:12,699 --> 00:18:12,720
[john_nichols]: m
652
00:18:13,141 --> 00:18:17,414
[mathew_passy]: for his show and anybody who was
a guest he gave it to them
653
00:18:17,379 --> 00:18:17,400
[john_nichols]: m
654
00:18:18,156 --> 00:18:19,678
[mathew_passy]: and they would proudly display it
655
00:18:19,779 --> 00:18:19,800
[john_nichols]: m
656
00:18:19,959 --> 00:18:21,682
[mathew_passy]: right there on the front of their
store
657
00:18:21,390 --> 00:18:22,080
[john_nichols]: yeah
658
00:18:22,283 --> 00:18:24,667
[mathew_passy]: and now obviously people going in out
of the store
659
00:18:24,660 --> 00:18:25,560
[john_nichols]: oh
660
00:18:24,767 --> 00:18:29,294
[mathew_passy]: would see but even people just walking
down the street right his little logo was
661
00:18:29,374 --> 00:18:34,343
[mathew_passy]: just everywhere and so now when he
goes out there and he says hey here's
662
00:18:34,383 --> 00:18:37,688
[mathew_passy]: who we are they see the log
they go i know that guy and they've
663
00:18:37,728 --> 00:18:40,592
[mathew_passy]: already got a sense of familiarity the
brand and what he does and they know
664
00:18:40,633 --> 00:18:45,278
[mathew_passy]: he's part of the community so imagine
you're doing all that and you're doing it
665
00:18:45,399 --> 00:18:52,249
[mathew_passy]: as part of our accounting business as
part of your dry cleaning business maybe on
666
00:18:52,289 --> 00:18:56,877
[mathew_passy]: a few restaurants maybe you're a real
ter in the area right it's putting out
667
00:18:56,917 --> 00:19:01,264
[mathew_passy]: this podcast and promoting your community and
talking about the things that are going on
668
00:19:01,304 --> 00:19:05,070
[mathew_passy]: in community it's like putting your name
on the back of the jerseys for the
669
00:19:05,090 --> 00:19:09,157
[mathew_passy]: kids who are playing little league or
you know it's like the person who sponsors
670
00:19:09,958 --> 00:19:15,462
[mathew_passy]: you know whatever the annual parade every
year right you're showing everyone i'm part of
671
00:19:15,502 --> 00:19:20,314
[mathew_passy]: this community i care about this community
i support this community and that is what's
672
00:19:20,354 --> 00:19:24,774
[mathew_passy]: going to make everyone really excited to
want to work with
673
00:19:24,669 --> 00:19:24,690
[john_nichols]: m
674
00:19:24,814 --> 00:19:26,222
[mathew_passy]: you there's there's
675
00:19:26,160 --> 00:19:26,361
[john_nichols]: yeah
676
00:19:26,242 --> 00:19:27,987
[mathew_passy]: more benefits beyond that i can keep
going
677
00:19:29,191 --> 00:19:29,992
[john_nichols]: well i mean and
678
00:19:30,181 --> 00:19:30,323
[mathew_passy]: oh
679
00:19:30,232 --> 00:19:33,979
[john_nichols]: this is the one thing that that
that keeps just rolling around in my head
680
00:19:34,471 --> 00:19:34,692
[mathew_passy]: oh
681
00:19:34,499 --> 00:19:37,284
[john_nichols]: it's like a hampshire wheel right now
i mean you
682
00:19:37,375 --> 00:19:37,457
[mathew_passy]: it
683
00:19:37,444 --> 00:19:41,150
[john_nichols]: you've really given me some great marketing
stuff but the thing is
684
00:19:41,341 --> 00:19:41,361
[mathew_passy]: m
685
00:19:41,651 --> 00:19:42,712
[john_nichols]: the one thing that
686
00:19:43,051 --> 00:19:43,234
[mathew_passy]: oh
687
00:19:43,813 --> 00:19:45,114
[john_nichols]: that you didn't mention that
688
00:19:45,031 --> 00:19:45,051
[mathew_passy]: m
689
00:19:45,154 --> 00:19:47,437
[john_nichols]: you probably think i'm sure you've already
690
00:19:47,281 --> 00:19:47,301
[mathew_passy]: m
691
00:19:47,457 --> 00:19:52,022
[john_nichols]: thought about this but so some some
person interviews me
692
00:19:51,931 --> 00:19:51,951
[mathew_passy]: m
693
00:19:52,543 --> 00:19:53,925
[john_nichols]: for my up store here
694
00:19:53,941 --> 00:19:54,122
[mathew_passy]: yeah
695
00:19:53,985 --> 00:19:55,187
[john_nichols]: in lenore city tennessee
696
00:19:54,889 --> 00:19:55,030
[mathew_passy]: yeah
697
00:19:56,409 --> 00:19:58,613
[john_nichols]: and i and i just start talking
about my store and about
698
00:19:58,591 --> 00:19:58,873
[mathew_passy]: oh
699
00:19:58,873 --> 00:20:01,097
[john_nichols]: my story else the first thing you
want to
700
00:20:01,081 --> 00:20:01,344
[mathew_passy]: oh
701
00:20:01,177 --> 00:20:03,320
[john_nichols]: do is a podcasthosis ass that story
702
00:20:03,121 --> 00:20:03,383
[mathew_passy]: oh
703
00:20:03,861 --> 00:20:05,243
[john_nichols]: tell me your story first
704
00:20:05,551 --> 00:20:06,271
[mathew_passy]: oh
705
00:20:05,704 --> 00:20:07,486
[john_nichols]: and then they won't talk about your
business
706
00:20:07,591 --> 00:20:07,754
[mathew_passy]: oh
707
00:20:07,826 --> 00:20:13,814
[john_nichols]: because the story is the hook the
business is the afterthought but the business is
708
00:20:13,855 --> 00:20:16,759
[john_nichols]: the last thing that they're going to
hear the story is going to keep them
709
00:20:16,840 --> 00:20:21,187
[john_nichols]: interested the business information is what's going
to keep them at last thing that they're
710
00:20:21,207 --> 00:20:24,372
[john_nichols]: going to hear but on top of
that though now that business
711
00:20:24,121 --> 00:20:24,323
[mathew_passy]: oh
712
00:20:24,472 --> 00:20:24,692
[john_nichols]: owner
713
00:20:25,010 --> 00:20:25,051
[mathew_passy]: ah
714
00:20:25,373 --> 00:20:31,151
[john_nichols]: is going to go and get on
facebook and tail his how many of our
715
00:20:31,212 --> 00:20:37,325
[john_nichols]: followers and mostly think about facebook facebook
is mostly local followers within
716
00:20:37,351 --> 00:20:37,371
[mathew_passy]: m
717
00:20:37,406 --> 00:20:39,542
[john_nichols]: what a fifty mile radius is that
718
00:20:39,501 --> 00:20:39,741
[mathew_passy]: something
719
00:20:39,562 --> 00:20:39,905
[john_nichols]: about rod
720
00:20:39,781 --> 00:20:40,082
[mathew_passy]: like that
721
00:20:40,107 --> 00:20:40,854
[john_nichols]: matthew yeah
722
00:20:41,264 --> 00:20:41,384
[mathew_passy]: well
723
00:20:41,580 --> 00:20:43,500
[john_nichols]: yeah
724
00:20:41,784 --> 00:20:45,851
[mathew_passy]: and to your point right like you
you have all these entrepreneur podcasts wright all
725
00:20:45,884 --> 00:20:45,966
[john_nichols]: at
726
00:20:45,891 --> 00:20:46,853
[mathew_passy]: these business success
727
00:20:46,500 --> 00:20:46,520
[john_nichols]: m
728
00:20:46,913 --> 00:20:50,058
[mathew_passy]: podcastsandwat do they want to do they
all want to interview elan
729
00:20:49,920 --> 00:20:50,321
[john_nichols]: oh
730
00:20:50,118 --> 00:20:52,702
[mathew_passy]: musk they all want to interview jeff
basis they all want
731
00:20:52,672 --> 00:20:52,774
[john_nichols]: no
732
00:20:52,742 --> 00:20:54,805
[mathew_passy]: to interview tim cook and garry
733
00:20:54,809 --> 00:20:55,200
[john_nichols]: hm
734
00:20:54,885 --> 00:20:55,646
[mathew_passy]: vainer chuck right
735
00:20:55,530 --> 00:20:56,250
[john_nichols]: yeah
736
00:20:55,766 --> 00:21:00,552
[mathew_passy]: because those guys epitomize business success there
are tons
737
00:21:00,240 --> 00:21:01,320
[john_nichols]: oh
738
00:21:00,753 --> 00:21:01,313
[mathew_passy]: of really
739
00:21:01,380 --> 00:21:01,581
[john_nichols]: yeah
740
00:21:01,614 --> 00:21:03,697
[mathew_passy]: interesting successful business owners in your
741
00:21:03,739 --> 00:21:03,840
[john_nichols]: yeah
742
00:21:03,797 --> 00:21:08,254
[mathew_passy]: town who nobody's interviewing right because they
don't have a big enough name or you
743
00:21:08,274 --> 00:21:13,082
[mathew_passy]: know they're not a national brand or
they don't appear on now whatever shark tank
744
00:21:13,162 --> 00:21:17,549
[mathew_passy]: or or any sort of nonsense like
that those people one they're going to have
745
00:21:17,589 --> 00:21:18,211
[mathew_passy]: stories that nobod
746
00:21:18,382 --> 00:21:18,462
[john_nichols]: ah
747
00:21:18,391 --> 00:21:22,944
[mathew_passy]: s is telling which is gonna make
you stand out from the crowd number two
748
00:21:23,044 --> 00:21:27,855
[mathew_passy]: because nobody's asking them to be interviewed
to your point if i interview
749
00:21:28,140 --> 00:21:28,524
[john_nichols]: oh
750
00:21:28,656 --> 00:21:30,539
[mathew_passy]: jeff bases and not that he's not
going on my
751
00:21:30,570 --> 00:21:30,590
[john_nichols]: m
752
00:21:30,599 --> 00:21:32,182
[mathew_passy]: door to be interview anything like that
but if i already
753
00:21:32,070 --> 00:21:32,090
[john_nichols]: m
754
00:21:32,202 --> 00:21:35,047
[mathew_passy]: interview jeff bass what's he going to
do is he going to spend
755
00:21:34,980 --> 00:21:35,000
[john_nichols]: m
756
00:21:35,107 --> 00:21:37,310
[mathew_passy]: all day you know promoting my podcast
757
00:21:37,012 --> 00:21:37,133
[john_nichols]: oh
758
00:21:37,611 --> 00:21:38,913
[mathew_passy]: i was on this great show with
matthew passe
759
00:21:38,880 --> 00:21:39,041
[john_nichols]: oh
760
00:21:38,973 --> 00:21:42,459
[mathew_passy]: no he does four hundred interviews at
day he doesn't care but if i interviewed
761
00:21:42,480 --> 00:21:42,726
[john_nichols]: oh
762
00:21:42,580 --> 00:21:44,964
[mathew_passy]: john right the owner of the ups
store
763
00:21:45,000 --> 00:21:45,840
[john_nichols]: uh
764
00:21:45,104 --> 00:21:46,747
[mathew_passy]: in tennessee who doesn't get
765
00:21:46,680 --> 00:21:47,820
[john_nichols]: oh
766
00:21:47,088 --> 00:21:47,929
[mathew_passy]: and who doesn't get interview all
767
00:21:47,850 --> 00:21:48,810
[john_nichols]: oh
768
00:21:47,969 --> 00:21:49,111
[mathew_passy]: the time you're going to be
769
00:21:49,170 --> 00:21:49,190
[john_nichols]: m
770
00:21:49,171 --> 00:21:51,135
[mathew_passy]: blowing up your social media oh man
i was
771
00:21:51,129 --> 00:21:51,150
[john_nichols]: h
772
00:21:51,195 --> 00:21:54,361
[mathew_passy]: on a podcast check out my interview
yo're gonna be so happy to share with
773
00:21:54,401 --> 00:21:56,766
[mathew_passy]: your community unlike so many
774
00:21:56,651 --> 00:21:56,813
[john_nichols]: yeah
775
00:21:56,786 --> 00:21:58,769
[mathew_passy]: of these other national talents who aren't
going to bother
776
00:22:00,060 --> 00:22:00,281
[john_nichols]: yeah
777
00:22:00,111 --> 00:22:04,699
[mathew_passy]: it's incredible the difference enthusiasm will make
in helping to grow your show
778
00:22:05,790 --> 00:22:05,950
[john_nichols]: yeah
779
00:22:06,871 --> 00:22:07,173
[mathew_passy]: oh
780
00:22:08,454 --> 00:22:09,476
[john_nichols]: you're her percent correct
781
00:22:09,394 --> 00:22:10,441
[mathew_passy]: yeah
782
00:22:09,876 --> 00:22:11,058
[john_nichols]: i got a little tongue tied there
783
00:22:11,341 --> 00:22:12,031
[mathew_passy]: oh
784
00:22:11,439 --> 00:22:14,424
[john_nichols]: it's just you know there's an untied
785
00:22:14,191 --> 00:22:14,211
[mathew_passy]: m
786
00:22:14,464 --> 00:22:17,068
[john_nichols]: market that i mean i don't know
how many people are
787
00:22:16,981 --> 00:22:17,001
[mathew_passy]: m
788
00:22:17,088 --> 00:22:19,353
[john_nichols]: doing just low a podcast one of
my first
789
00:22:19,321 --> 00:22:20,491
[mathew_passy]: oh
790
00:22:19,473 --> 00:22:25,627
[john_nichols]: interviews was with a guy out of
brisbane australia of all places he was a
791
00:22:25,707 --> 00:22:28,252
[john_nichols]: lawyer i just got on pod match
792
00:22:27,901 --> 00:22:27,921
[mathew_passy]: m
793
00:22:29,194 --> 00:22:30,135
[john_nichols]: and you know and i was just
like
794
00:22:30,061 --> 00:22:30,081
[mathew_passy]: m
795
00:22:30,175 --> 00:22:34,402
[john_nichols]: he i'm gonna do my first interview
and of course you know the guy was
796
00:22:34,482 --> 00:22:35,163
[john_nichols]: great i wasn't
797
00:22:35,101 --> 00:22:35,121
[mathew_passy]: m
798
00:22:35,204 --> 00:22:39,170
[john_nichols]: that fantastic because i haven't done any
interviews yet you know some of the learning
799
00:22:39,250 --> 00:22:42,315
[john_nichols]: curves but the cool thing about it
was is that i went
800
00:22:42,331 --> 00:22:42,573
[mathew_passy]: oh
801
00:22:42,616 --> 00:22:48,726
[john_nichols]: back and looked at his stuff and
he does a local umpodcast there in australia
802
00:22:49,127 --> 00:22:53,614
[john_nichols]: in his town and the thin guess
that you know he's getting probably
803
00:22:53,671 --> 00:22:53,691
[mathew_passy]: m
804
00:22:54,215 --> 00:22:56,259
[john_nichols]: i don't know two or three thousand
views
805
00:22:56,071 --> 00:22:56,356
[mathew_passy]: oh
806
00:22:56,940 --> 00:22:58,703
[john_nichols]: or listens or download should i say
807
00:22:59,041 --> 00:22:59,061
[mathew_passy]: m
808
00:23:00,205 --> 00:23:05,614
[john_nichols]: but it's from his town i mean
he's not getting a ton of stuff he's
809
00:23:05,674 --> 00:23:09,521
[john_nichols]: only getting ex amount of stuff from
just where he's at and i said with
810
00:23:10,262 --> 00:23:13,187
[john_nichols]: in the beginning i was just like
that's just kind of odd and i just
811
00:23:13,247 --> 00:23:14,589
[john_nichols]: kind of blew it off but during
812
00:23:14,500 --> 00:23:14,540
[mathew_passy]: ay
813
00:23:14,649 --> 00:23:17,354
[john_nichols]: our conversation matthew that that really made
me think
814
00:23:17,161 --> 00:23:17,181
[mathew_passy]: m
815
00:23:17,474 --> 00:23:22,462
[john_nichols]: that and and he's a lawyer and
he is interviewing all kinds of folks
816
00:23:22,621 --> 00:23:22,904
[mathew_passy]: oh
817
00:23:22,783 --> 00:23:24,966
[john_nichols]: locally and i didn't think much about
it
818
00:23:25,480 --> 00:23:25,501
[mathew_passy]: m
819
00:23:25,668 --> 00:23:26,769
[john_nichols]: i asked him why he got on
pat
820
00:23:26,625 --> 00:23:26,645
[mathew_passy]: m
821
00:23:26,910 --> 00:23:27,411
[john_nichols]: she was just like
822
00:23:27,400 --> 00:23:27,421
[mathew_passy]: m
823
00:23:27,751 --> 00:23:28,713
[john_nichols]: i don't know i'm just trying to
824
00:23:28,741 --> 00:23:28,761
[mathew_passy]: m
825
00:23:28,753 --> 00:23:30,937
[john_nichols]: get out here and do any and
be
826
00:23:30,991 --> 00:23:31,011
[mathew_passy]: m
827
00:23:31,017 --> 00:23:35,524
[john_nichols]: interviewed by some other people wherever and
i wasn't sure what his end game was
828
00:23:35,625 --> 00:23:35,685
[john_nichols]: on
829
00:23:35,671 --> 00:23:35,936
[mathew_passy]: oh
830
00:23:35,785 --> 00:23:42,464
[john_nichols]: pod match but it was just kind
of interesting to me that that he had
831
00:23:42,564 --> 00:23:45,327
[john_nichols]: a local successful podcast that he was
832
00:23:45,243 --> 00:23:45,468
[mathew_passy]: yeah
833
00:23:45,387 --> 00:23:46,949
[john_nichols]: doing and he was trying to expand
834
00:23:47,862 --> 00:23:48,703
[mathew_passy]: well and what's
835
00:23:48,720 --> 00:23:49,163
[john_nichols]: oh
836
00:23:48,743 --> 00:23:52,872
[mathew_passy]: so interesting is that the the idea
of success right
837
00:23:52,800 --> 00:23:53,850
[john_nichols]: oh
838
00:23:52,912 --> 00:23:54,555
[mathew_passy]: when we do podcast when we do
you
839
00:23:54,631 --> 00:23:54,671
[john_nichols]: a
840
00:23:54,655 --> 00:23:56,679
[mathew_passy]: tube we try and measure success against
841
00:23:57,081 --> 00:23:57,182
[john_nichols]: oh
842
00:23:57,681 --> 00:23:57,841
[mathew_passy]: joe
843
00:23:57,870 --> 00:23:58,113
[john_nichols]: oh
844
00:23:57,921 --> 00:24:02,448
[mathew_passy]: rogans garry venner chuck new york times
fox can and right like
845
00:24:02,970 --> 00:24:03,230
[john_nichols]: oh
846
00:24:03,110 --> 00:24:07,337
[mathew_passy]: we're trying to compete with these massive
media organizations with these massive marketing machines
847
00:24:07,350 --> 00:24:07,616
[john_nichols]: oh
848
00:24:07,377 --> 00:24:12,234
[mathew_passy]: these massive budgets and we just can't
we've got no way i've got no way
849
00:24:12,374 --> 00:24:15,559
[mathew_passy]: of generating ten million downloads
850
00:24:15,210 --> 00:24:15,474
[john_nichols]: oh
851
00:24:15,619 --> 00:24:18,167
[mathew_passy]: in a year with the resources that
are available
852
00:24:17,910 --> 00:24:18,198
[john_nichols]: yeah
853
00:24:18,227 --> 00:24:19,941
[mathew_passy]: to me and so if i'm
854
00:24:20,130 --> 00:24:20,270
[john_nichols]: yeah
855
00:24:20,141 --> 00:24:22,944
[mathew_passy]: creating a podcast and i'm trying to
compete with those i'm gonna get frustrated very
856
00:24:23,044 --> 00:24:26,127
[mathew_passy]: quickly but let me tell you if
you could put out a podcast
857
00:24:25,749 --> 00:24:25,770
[john_nichols]: m
858
00:24:26,167 --> 00:24:27,228
[mathew_passy]: if you live in a town of
859
00:24:27,879 --> 00:24:27,900
[john_nichols]: m
860
00:24:28,029 --> 00:24:29,771
[mathew_passy]: ten thousand you can put
861
00:24:29,739 --> 00:24:29,760
[john_nichols]: m
862
00:24:29,831 --> 00:24:31,635
[mathew_passy]: a put out a podcast that reaches
863
00:24:32,019 --> 00:24:32,040
[john_nichols]: m
864
00:24:32,176 --> 00:24:33,739
[mathew_passy]: five hundred of them per episode
865
00:24:34,119 --> 00:24:34,140
[john_nichols]: m
866
00:24:34,711 --> 00:24:37,301
[mathew_passy]: it's pretty good capture
867
00:24:37,270 --> 00:24:37,431
[john_nichols]: yeah
868
00:24:37,361 --> 00:24:38,423
[mathew_passy]: rate right
869
00:24:38,360 --> 00:24:38,744
[john_nichols]: it is
870
00:24:38,644 --> 00:24:42,450
[mathew_passy]: compare that to you know the country
or the population of the world with what
871
00:24:42,490 --> 00:24:43,131
[mathew_passy]: people are getting today
872
00:24:43,089 --> 00:24:43,110
[john_nichols]: m
873
00:24:43,552 --> 00:24:44,293
[mathew_passy]: it's a pretty good
874
00:24:44,430 --> 00:24:45,210
[john_nichols]: yeah
875
00:24:44,433 --> 00:24:49,261
[mathew_passy]: share of your market the other thing
is think about your advertising rates right if
876
00:24:49,361 --> 00:24:54,025
[mathew_passy]: i go to i don't know hello
fresh right they want ten thousand twenty thousand
877
00:24:54,085 --> 00:24:55,286
[mathew_passy]: fifty thousand downloads
878
00:24:55,569 --> 00:24:55,590
[john_nichols]: m
879
00:24:56,327 --> 00:24:57,869
[mathew_passy]: and before they'll even really talk to
you
880
00:24:57,879 --> 00:24:57,900
[john_nichols]: m
881
00:24:57,909 --> 00:24:59,490
[mathew_passy]: about advertising on your podcast
882
00:24:59,460 --> 00:24:59,725
[john_nichols]: oh
883
00:25:00,624 --> 00:25:01,956
[mathew_passy]: what about johnny's pizza
884
00:25:01,650 --> 00:25:02,013
[john_nichols]: oh
885
00:25:03,261 --> 00:25:03,882
[mathew_passy]: you know the one that you
886
00:25:03,854 --> 00:25:03,874
[john_nichols]: m
887
00:25:03,962 --> 00:25:04,904
[mathew_passy]: arter from every friday
888
00:25:04,929 --> 00:25:05,440
[john_nichols]: m oh
889
00:25:04,964 --> 00:25:07,909
[mathew_passy]: night the one that's down the street
the one that maybe has a delivery area
890
00:25:08,149 --> 00:25:13,811
[mathew_passy]: of i don't know call it five
to seven hundred homes or maybe a thousand
891
00:25:13,852 --> 00:25:18,197
[mathew_passy]: homes or maybe it's the whole town
who knows but how excited would johnny's pizza
892
00:25:18,277 --> 00:25:24,313
[mathew_passy]: be get in front of five hundred
people every week on a local
893
00:25:24,159 --> 00:25:24,180
[john_nichols]: m
894
00:25:24,454 --> 00:25:24,655
[mathew_passy]: show
895
00:25:24,810 --> 00:25:26,422
[john_nichols]: yeah yeah
896
00:25:26,441 --> 00:25:28,205
[mathew_passy]: static because it doesn't take much
897
00:25:28,080 --> 00:25:29,190
[john_nichols]: oh
898
00:25:28,265 --> 00:25:29,227
[mathew_passy]: for johnny to convert
899
00:25:29,550 --> 00:25:29,691
[john_nichols]: ye
900
00:25:29,949 --> 00:25:30,430
[mathew_passy]: a few of
901
00:25:30,420 --> 00:25:30,440
[john_nichols]: m
902
00:25:30,470 --> 00:25:32,615
[mathew_passy]: those potential calls into customers
903
00:25:32,460 --> 00:25:33,360
[john_nichols]: yeah
904
00:25:32,675 --> 00:25:34,679
[mathew_passy]: right once you find your pizza place
905
00:25:34,800 --> 00:25:35,025
[john_nichols]: yeah
906
00:25:35,571 --> 00:25:38,656
[mathew_passy]: call them every week it you're not
you're not rotating pezaplaces right
907
00:25:38,730 --> 00:25:39,114
[john_nichols]: oh
908
00:25:38,736 --> 00:25:41,581
[mathew_passy]: the family order some johnnie's every friday
night so if
909
00:25:41,640 --> 00:25:42,660
[john_nichols]: yeah
910
00:25:41,801 --> 00:25:43,223
[mathew_passy]: if you can get johnny to
911
00:25:43,770 --> 00:25:44,460
[john_nichols]: yeah
912
00:25:43,945 --> 00:25:45,547
[mathew_passy]: sponsor your podcast with your five
913
00:25:45,540 --> 00:25:45,965
[john_nichols]: oh
914
00:25:45,587 --> 00:25:47,210
[mathew_passy]: hundred listeners you can probably charge him
915
00:25:47,160 --> 00:25:48,630
[john_nichols]: oh
916
00:25:47,772 --> 00:25:53,432
[mathew_passy]: about the same as somebody would charge
for five thousand listeners given the concentration of
917
00:25:53,512 --> 00:25:56,094
[mathew_passy]: the market and the you know the
known
918
00:25:56,130 --> 00:25:56,312
[john_nichols]: yeah
919
00:25:56,194 --> 00:25:57,895
[mathew_passy]: that johnny is not putting
920
00:25:57,772 --> 00:25:57,873
[john_nichols]: ah
921
00:25:57,996 --> 00:25:59,417
[mathew_passy]: his money to something that might
922
00:25:59,280 --> 00:26:01,140
[john_nichols]: yeah
923
00:25:59,457 --> 00:26:03,200
[mathew_passy]: reach someone in wisconsin right he's only
reaching people in your neck of the woods
924
00:26:04,761 --> 00:26:06,604
[mathew_passy]: i don't see why he couldn't pull
ten to
925
00:26:06,660 --> 00:26:07,151
[john_nichols]: oh
926
00:26:06,664 --> 00:26:12,013
[mathew_passy]: twenty new customers and that's that's basically
ten to twenty recurring customers he's basically getting
927
00:26:12,073 --> 00:26:12,173
[mathew_passy]: new
928
00:26:12,090 --> 00:26:12,534
[john_nichols]: oh
929
00:26:12,274 --> 00:26:13,976
[mathew_passy]: subscribers to his pizza joint
930
00:26:13,740 --> 00:26:14,690
[john_nichols]: yeah m
931
00:26:15,138 --> 00:26:16,983
[mathew_passy]: if he can get them if you
932
00:26:16,989 --> 00:26:17,010
[john_nichols]: m
933
00:26:17,023 --> 00:26:20,578
[mathew_passy]: can make that conversion you can have
so much success
934
00:26:20,370 --> 00:26:20,631
[john_nichols]: oh
935
00:26:21,591 --> 00:26:23,093
[mathew_passy]: with that localized
936
00:26:23,169 --> 00:26:23,190
[john_nichols]: m
937
00:26:23,394 --> 00:26:23,794
[mathew_passy]: highly
938
00:26:23,700 --> 00:26:23,720
[john_nichols]: m
939
00:26:23,975 --> 00:26:26,078
[mathew_passy]: focused effort and on the other side
the
940
00:26:26,002 --> 00:26:26,022
[john_nichols]: m
941
00:26:26,158 --> 00:26:29,183
[mathew_passy]: marketing right we were talking about facebook
and all
942
00:26:29,199 --> 00:26:29,220
[john_nichols]: m
943
00:26:29,384 --> 00:26:29,804
[mathew_passy]: all these
944
00:26:29,790 --> 00:26:29,810
[john_nichols]: m
945
00:26:30,225 --> 00:26:34,132
[mathew_passy]: digital marketing platforms that we use google
facebook whatever they're always like
946
00:26:34,110 --> 00:26:34,273
[john_nichols]: oh
947
00:26:34,192 --> 00:26:36,317
[mathew_passy]: yeah reach everybody but you could spend
948
00:26:36,219 --> 00:26:36,290
[john_nichols]: m m
949
00:26:36,397 --> 00:26:39,556
[mathew_passy]: so much less reach everybody in your
town
950
00:26:40,869 --> 00:26:40,890
[john_nichols]: m
951
00:26:41,261 --> 00:26:42,747
[mathew_passy]: such a concentrated way and
952
00:26:42,690 --> 00:26:43,033
[john_nichols]: yeah
953
00:26:42,968 --> 00:26:45,237
[mathew_passy]: forget that right forget the digital marketing
efforts
954
00:26:45,330 --> 00:26:45,573
[john_nichols]: yeah
955
00:26:46,281 --> 00:26:50,462
[mathew_passy]: you know how easy it is to
market a podcast about your local community walk
956
00:26:50,523 --> 00:26:57,241
[mathew_passy]: out the door because every single person
you see on your way to work at
957
00:26:57,301 --> 00:27:02,112
[mathew_passy]: the school events with your kids on
the baseball fields at the dry cleaners at
958
00:27:02,152 --> 00:27:04,397
[mathew_passy]: the grocery store at the convenience or
everybody
959
00:27:04,890 --> 00:27:05,820
[john_nichols]: yeah
960
00:27:04,978 --> 00:27:07,674
[mathew_passy]: you come across your potential audience
961
00:27:09,021 --> 00:27:09,163
[john_nichols]: yeah
962
00:27:09,041 --> 00:27:10,022
[mathew_passy]: so it's much easier to
963
00:27:10,020 --> 00:27:10,040
[john_nichols]: m
964
00:27:10,383 --> 00:27:13,909
[mathew_passy]: grow an audience that you can see
touch shake hands with build a
965
00:27:13,899 --> 00:27:13,920
[john_nichols]: m
966
00:27:13,949 --> 00:27:15,812
[mathew_passy]: relationship with and go put you know
967
00:27:15,879 --> 00:27:15,900
[john_nichols]: m
968
00:27:15,892 --> 00:27:19,097
[mathew_passy]: something up on the on the bullets
and board of your favorite business that allows
969
00:27:19,137 --> 00:27:23,503
[mathew_passy]: you to promote you know little businesses
around there or drop or put something on
970
00:27:23,563 --> 00:27:23,683
[mathew_passy]: the
971
00:27:23,790 --> 00:27:23,972
[john_nichols]: yea
972
00:27:24,044 --> 00:27:25,786
[mathew_passy]: on the telephone pole
973
00:27:25,689 --> 00:27:26,204
[john_nichols]: m my
974
00:27:25,866 --> 00:27:27,328
[mathew_passy]: that people have been stabling up fliers
975
00:27:27,270 --> 00:27:27,513
[john_nichols]: oh
976
00:27:27,368 --> 00:27:29,150
[mathew_passy]: to put a couple of yard signs
out there right
977
00:27:30,240 --> 00:27:30,612
[john_nichols]: oh
978
00:27:30,271 --> 00:27:34,642
[mathew_passy]: your efforts are so much easier to
do because everything s just right there right
979
00:27:34,683 --> 00:27:35,266
[mathew_passy]: outside your door
980
00:27:36,890 --> 00:27:37,811
[john_nichols]: yeah that
981
00:27:37,889 --> 00:27:38,113
[mathew_passy]: yeah
982
00:27:38,432 --> 00:27:39,134
[john_nichols]: that is so true
983
00:27:39,391 --> 00:27:39,814
[mathew_passy]: oh
984
00:27:39,835 --> 00:27:41,918
[john_nichols]: it i mean the thing thing is
is that there's
985
00:27:41,701 --> 00:27:41,721
[mathew_passy]: m
986
00:27:42,018 --> 00:27:43,761
[john_nichols]: so much i mean and i'm from
lokal
987
00:27:43,750 --> 00:27:43,771
[mathew_passy]: m
988
00:27:43,801 --> 00:27:44,342
[john_nichols]: tennessee so
989
00:27:44,311 --> 00:27:44,331
[mathew_passy]: m
990
00:27:44,543 --> 00:27:47,588
[john_nichols]: sad were we're not a tiny little
town but i mean but
991
00:27:47,590 --> 00:27:47,611
[mathew_passy]: m
992
00:27:47,848 --> 00:27:48,549
[john_nichols]: you know i mean but
993
00:27:48,571 --> 00:27:49,120
[mathew_passy]: oh
994
00:27:48,850 --> 00:27:50,252
[john_nichols]: got a i mean
995
00:27:50,401 --> 00:27:50,421
[mathew_passy]: m
996
00:27:50,472 --> 00:27:52,476
[john_nichols]: i'm sorry we're not a large town
but
997
00:27:52,381 --> 00:27:52,401
[mathew_passy]: m
998
00:27:52,536 --> 00:27:55,561
[john_nichols]: we know we within side the city
999
00:27:55,531 --> 00:27:55,551
[mathew_passy]: m
1000
00:27:55,641 --> 00:28:00,088
[john_nichols]: limits and noo i think it's a
hunder twenty something thousand folks withinside that
1001
00:27:59,984 --> 00:28:00,129
[mathew_passy]: yes
1002
00:28:01,120 --> 00:28:01,962
[john_nichols]: i mean the thing is is
1003
00:28:01,960 --> 00:28:01,981
[mathew_passy]: m
1004
00:28:02,002 --> 00:28:04,830
[john_nichols]: that if you can reach i mean
if if you could get up to
1005
00:28:04,771 --> 00:28:04,791
[mathew_passy]: m
1006
00:28:04,890 --> 00:28:06,414
[john_nichols]: five hundred five hundred people
1007
00:28:06,985 --> 00:28:07,087
[mathew_passy]: ah
1008
00:28:07,016 --> 00:28:12,623
[john_nichols]: six people maybe even a thousand people
inside knox were listening to you that's a
1009
00:28:12,643 --> 00:28:16,061
[john_nichols]: big thing think about it m and
1010
00:28:16,072 --> 00:28:19,825
[mathew_passy]: and again if you go to that
local event you'll probably pass five an people
1011
00:28:19,905 --> 00:28:22,413
[mathew_passy]: a day it's easy oh
1012
00:28:22,721 --> 00:28:23,041
[john_nichols]: oh yeah
1013
00:28:24,451 --> 00:28:24,736
[mathew_passy]: oh
1014
00:28:25,644 --> 00:28:26,545
[john_nichols]: and it's kind of kind of interesting
1015
00:28:26,311 --> 00:28:27,301
[mathew_passy]: yeah
1016
00:28:26,845 --> 00:28:27,946
[john_nichols]: about the farmers market thing
1017
00:28:28,351 --> 00:28:28,371
[mathew_passy]: m
1018
00:28:28,427 --> 00:28:30,109
[john_nichols]: because in the summer time here in
knox will
1019
00:28:30,151 --> 00:28:31,051
[mathew_passy]: oh
1020
00:28:31,330 --> 00:28:33,293
[john_nichols]: downtown noxvillmarket
1021
00:28:32,221 --> 00:28:33,001
[mathew_passy]: yeah
1022
00:28:33,353 --> 00:28:37,019
[john_nichols]: square they always they run from like
1023
00:28:37,051 --> 00:28:37,071
[mathew_passy]: m
1024
00:28:37,159 --> 00:28:42,048
[john_nichols]: i don't know the end of april
through now they just now shut it down
1025
00:28:42,128 --> 00:28:42,368
[john_nichols]: i think
1026
00:28:42,286 --> 00:28:42,307
[mathew_passy]: m
1027
00:28:42,428 --> 00:28:44,011
[john_nichols]: this week the farmers
1028
00:28:43,771 --> 00:28:43,791
[mathew_passy]: m
1029
00:28:44,051 --> 00:28:45,433
[john_nichols]: market did and so
1030
00:28:45,961 --> 00:28:46,162
[mathew_passy]: oh
1031
00:28:46,455 --> 00:28:48,058
[john_nichols]: you know so the thing is is
that it's
1032
00:28:47,941 --> 00:28:48,145
[mathew_passy]: oh
1033
00:28:48,799 --> 00:28:50,041
[john_nichols]: it's amazing yeah you said a little
1034
00:28:50,071 --> 00:28:50,314
[mathew_passy]: oh
1035
00:28:50,101 --> 00:28:52,786
[john_nichols]: tent and just started interviewing anybody that
1036
00:28:53,041 --> 00:28:53,061
[mathew_passy]: m
1037
00:28:53,246 --> 00:28:55,049
[john_nichols]: you know any of the other vendors
1038
00:28:55,051 --> 00:28:56,251
[mathew_passy]: oh
1039
00:28:55,250 --> 00:28:58,486
[john_nichols]: on there they'd be fantastic get some
folks in over there
1040
00:28:59,471 --> 00:28:59,851
[mathew_passy]: i'm sure
1041
00:29:00,240 --> 00:29:00,520
[john_nichols]: oh
1042
00:29:00,272 --> 00:29:03,538
[mathew_passy]: you know everybody who belongs to a
church or you know mosque or a
1043
00:29:03,540 --> 00:29:03,961
[john_nichols]: oh
1044
00:29:03,618 --> 00:29:06,584
[mathew_passy]: temple right those places are constantly doing
events that need
1045
00:29:06,603 --> 00:29:06,685
[john_nichols]: ah
1046
00:29:06,925 --> 00:29:12,643
[mathew_passy]: support and sponsors and donations who better
than to donate than the
1047
00:29:12,660 --> 00:29:13,410
[john_nichols]: yah
1048
00:29:12,663 --> 00:29:15,869
[mathew_passy]: local church where you belong to that
part of your community and so you
1049
00:29:15,892 --> 00:29:16,052
[john_nichols]: yep
1050
00:29:15,909 --> 00:29:17,852
[mathew_passy]: know the summer
1051
00:29:17,700 --> 00:29:17,881
[john_nichols]: yeah
1052
00:29:17,912 --> 00:29:18,954
[mathew_passy]: picnic brought to you by
1053
00:29:19,710 --> 00:29:20,550
[john_nichols]: yeah
1054
00:29:19,715 --> 00:29:21,237
[mathew_passy]: john's podcast you
1055
00:29:21,230 --> 00:29:22,140
[john_nichols]: yeah
1056
00:29:21,278 --> 00:29:23,221
[mathew_passy]: know maybe john brings a microphone in
the end is
1057
00:29:23,222 --> 00:29:23,426
[john_nichols]: yeah
1058
00:29:23,261 --> 00:29:24,322
[mathew_passy]: a couple of the people there
1059
00:29:24,390 --> 00:29:24,591
[john_nichols]: yeah
1060
00:29:24,742 --> 00:29:24,882
[mathew_passy]: and
1061
00:29:25,276 --> 00:29:25,417
[john_nichols]: yeah
1062
00:29:26,263 --> 00:29:27,705
[mathew_passy]: great now i've got content i've
1063
00:29:27,660 --> 00:29:27,922
[john_nichols]: yeah
1064
00:29:27,745 --> 00:29:28,605
[mathew_passy]: got all these people who
1065
00:29:28,740 --> 00:29:28,760
[john_nichols]: m
1066
00:29:29,206 --> 00:29:29,446
[mathew_passy]: saw
1067
00:29:29,520 --> 00:29:29,928
[john_nichols]: oh
1068
00:29:29,927 --> 00:29:30,647
[mathew_passy]: their friends getting
1069
00:29:30,690 --> 00:29:32,820
[john_nichols]: mah
1070
00:29:30,707 --> 00:29:33,690
[mathew_passy]: interviewed or whatever now they're gonna tell
their friends to go check out the show
1071
00:29:33,770 --> 00:29:33,830
[mathew_passy]: and
1072
00:29:34,080 --> 00:29:34,361
[john_nichols]: oh
1073
00:29:34,977 --> 00:29:39,599
[mathew_passy]: it's just there's so much more it's
so much easier to get the ball rolling
1074
00:29:39,630 --> 00:29:40,440
[john_nichols]: my
1075
00:29:40,391 --> 00:29:44,102
[mathew_passy]: when you don't have to worry about
how far
1076
00:29:44,040 --> 00:29:44,060
[john_nichols]: m
1077
00:29:44,562 --> 00:29:47,026
[mathew_passy]: you have to look for all
1078
00:29:46,899 --> 00:29:46,920
[john_nichols]: m
1079
00:29:47,066 --> 00:29:49,469
[mathew_passy]: the resources that you need when they're
just right outside your door
1080
00:29:50,770 --> 00:29:54,416
[john_nichols]: yeah yeah that's absolutely crazy and you
know the thing
1081
00:29:54,391 --> 00:29:55,801
[mathew_passy]: oh
1082
00:29:54,456 --> 00:29:57,120
[john_nichols]: about it is is that i've been
thinking about starting the second podcast
1083
00:29:57,873 --> 00:29:57,954
[mathew_passy]: ah
1084
00:29:58,002 --> 00:29:59,785
[john_nichols]: coming the first year i'm
1085
00:29:59,714 --> 00:29:59,855
[mathew_passy]: yeah
1086
00:29:59,825 --> 00:30:01,267
[john_nichols]: a christian and i was looking
1087
00:30:01,321 --> 00:30:01,341
[mathew_passy]: m
1088
00:30:01,788 --> 00:30:05,666
[john_nichols]: to just interview people and have them
talk about
1089
00:30:05,401 --> 00:30:06,361
[mathew_passy]: oh
1090
00:30:06,410 --> 00:30:07,472
[john_nichols]: just their gods stories
1091
00:30:07,381 --> 00:30:07,401
[mathew_passy]: m
1092
00:30:07,553 --> 00:30:09,858
[john_nichols]: you know how god's impacted their life
1093
00:30:09,691 --> 00:30:09,711
[mathew_passy]: m
1094
00:30:10,720 --> 00:30:10,901
[john_nichols]: um
1095
00:30:11,371 --> 00:30:12,031
[mathew_passy]: oh
1096
00:30:11,482 --> 00:30:13,327
[john_nichols]: and the thing is is that i
think they
1097
00:30:13,411 --> 00:30:14,251
[mathew_passy]: oh
1098
00:30:13,467 --> 00:30:19,898
[john_nichols]: act to i mean just i mean
just trying to talk to local people mostly
1099
00:30:19,483 --> 00:30:20,251
[mathew_passy]: m m
1100
00:30:20,399 --> 00:30:22,803
[john_nichols]: i mean i have some i have
some people other people across the country that
1101
00:30:22,863 --> 00:30:28,112
[john_nichols]: i know and i have a couple
of big deal folks that i but more
1102
00:30:28,152 --> 00:30:33,481
[john_nichols]: than anything though just trying to let
people talk about the things give them the
1103
00:30:33,541 --> 00:30:38,429
[john_nichols]: stories of their lives that has been
positive that that's changed them you know
1104
00:30:40,551 --> 00:30:42,233
[mathew_passy]: yeah i mean
1105
00:30:42,660 --> 00:30:44,370
[john_nichols]: yeah
1106
00:30:42,695 --> 00:30:45,353
[mathew_passy]: it's just i think the possibilities
1107
00:30:45,000 --> 00:30:45,265
[john_nichols]: yeah
1108
00:30:45,393 --> 00:30:48,159
[mathew_passy]: here around is and by the way
local doesn't have to be just your town
1109
00:30:49,140 --> 00:30:49,261
[john_nichols]: yeah
1110
00:30:49,412 --> 00:30:51,037
[mathew_passy]: if you live in a big city
maybe locals
1111
00:30:50,700 --> 00:30:51,510
[john_nichols]: yeah
1112
00:30:51,237 --> 00:30:51,779
[mathew_passy]: the neighborhood
1113
00:30:51,600 --> 00:30:51,806
[john_nichols]: oh
1114
00:30:53,262 --> 00:30:53,422
[mathew_passy]: or
1115
00:30:53,370 --> 00:30:53,572
[john_nichols]: yeah
1116
00:30:53,843 --> 00:31:00,605
[mathew_passy]: if you live in a maybe it's
the state maybe you cover college sports or
1117
00:31:00,665 --> 00:31:03,784
[mathew_passy]: you cover high school sports right
1118
00:31:03,679 --> 00:31:03,905
[john_nichols]: yes
1119
00:31:03,824 --> 00:31:06,608
[mathew_passy]: maybe you want to do restaurant reviews
for the county
1120
00:31:06,390 --> 00:31:07,290
[john_nichols]: yeah
1121
00:31:07,049 --> 00:31:12,618
[mathew_passy]: or i mean the possibilities of where
you can
1122
00:31:12,870 --> 00:31:12,993
[john_nichols]: ye
1123
00:31:13,379 --> 00:31:18,207
[mathew_passy]: create focus of a localized podcast are
seemingly
1124
00:31:18,120 --> 00:31:18,140
[john_nichols]: m
1125
00:31:18,528 --> 00:31:18,908
[mathew_passy]: endless
1126
00:31:18,939 --> 00:31:18,960
[john_nichols]: m
1127
00:31:19,730 --> 00:31:21,081
[mathew_passy]: and not only
1128
00:31:21,116 --> 00:31:21,136
[john_nichols]: i
1129
00:31:22,821 --> 00:31:25,945
[mathew_passy]: is it is it that the possibilities
are endless and that you know we should
1130
00:31:25,985 --> 00:31:33,185
[mathew_passy]: be thinking about it and taking advantage
of all that we've also lost a lot
1131
00:31:33,266 --> 00:31:35,515
[mathew_passy]: of localized media
1132
00:31:35,280 --> 00:31:35,910
[john_nichols]: yeah
1133
00:31:36,631 --> 00:31:36,811
[mathew_passy]: right
1134
00:31:36,930 --> 00:31:37,594
[john_nichols]: oh
1135
00:31:37,031 --> 00:31:43,783
[mathew_passy]: wherever you go you see where radio
stations have laid off the local news casters
1136
00:31:43,823 --> 00:31:49,753
[mathew_passy]: and now they're just bringing in regional
or indicated national reports new papers white community
1137
00:31:49,813 --> 00:31:50,514
[mathew_passy]: newspapers have
1138
00:31:50,550 --> 00:31:50,914
[john_nichols]: my
1139
00:31:50,554 --> 00:31:53,839
[mathew_passy]: been dwindling down shuddering doors
1140
00:31:53,439 --> 00:31:53,460
[john_nichols]: m
1141
00:31:54,020 --> 00:31:54,320
[mathew_passy]: laying
1142
00:31:54,360 --> 00:31:55,920
[john_nichols]: oh
1143
00:31:54,380 --> 00:31:57,826
[mathew_passy]: off people right so now all we
get are police blotters
1144
00:31:57,690 --> 00:31:57,710
[john_nichols]: m
1145
00:31:58,187 --> 00:32:01,713
[mathew_passy]: and you know the person who covers
the state use may be writing a report
1146
00:32:01,733 --> 00:32:01,833
[mathew_passy]: but
1147
00:32:01,871 --> 00:32:01,911
[john_nichols]: m
1148
00:32:01,873 --> 00:32:04,277
[mathew_passy]: a lot of it is just more
national stories more
1149
00:32:04,230 --> 00:32:04,635
[john_nichols]: my
1150
00:32:04,337 --> 00:32:07,903
[mathew_passy]: regional stories the person that used to
go to your board of ed meeting they
1151
00:32:07,943 --> 00:32:10,868
[mathew_passy]: don't work there anymore the person that
used to cover city council every week they
1152
00:32:10,908 --> 00:32:11,509
[mathew_passy]: don't work there
1153
00:32:11,340 --> 00:32:11,562
[john_nichols]: yeah
1154
00:32:11,569 --> 00:32:15,794
[mathew_passy]: anymore person used to write about high
school sports they got laid off right
1155
00:32:15,660 --> 00:32:15,923
[john_nichols]: oh
1156
00:32:15,874 --> 00:32:17,896
[mathew_passy]: now nobody's covering that stuff any more
because
1157
00:32:18,510 --> 00:32:18,695
[john_nichols]: yeah
1158
00:32:18,616 --> 00:32:20,138
[mathew_passy]: a lot of our institutions
1159
00:32:19,980 --> 00:32:20,406
[john_nichols]: oh
1160
00:32:20,258 --> 00:32:24,825
[mathew_passy]: for media are just gutted and so
not only is there an
1161
00:32:24,840 --> 00:32:25,061
[john_nichols]: oh
1162
00:32:25,006 --> 00:32:27,073
[mathew_passy]: opportunity there but there's a real
1163
00:32:27,300 --> 00:32:28,440
[john_nichols]: yeah
1164
00:32:27,755 --> 00:32:28,578
[mathew_passy]: necessity
1165
00:32:29,310 --> 00:32:29,639
[john_nichols]: oh
1166
00:32:29,401 --> 00:32:31,023
[mathew_passy]: for us to pick
1167
00:32:30,939 --> 00:32:30,960
[john_nichols]: m
1168
00:32:31,144 --> 00:32:32,225
[mathew_passy]: up that baton
1169
00:32:31,980 --> 00:32:32,284
[john_nichols]: oh
1170
00:32:32,346 --> 00:32:34,629
[mathew_passy]: and say i'm going to report about
1171
00:32:34,860 --> 00:32:35,210
[john_nichols]: my
1172
00:32:35,290 --> 00:32:37,314
[mathew_passy]: what's happening in my community i'm going
to share
1173
00:32:37,290 --> 00:32:38,280
[john_nichols]: yeah
1174
00:32:37,394 --> 00:32:37,955
[mathew_passy]: the stories
1175
00:32:38,370 --> 00:32:38,731
[john_nichols]: oh
1176
00:32:38,536 --> 00:32:43,024
[mathew_passy]: i'm going go cover the restaurants i'm
going to talk about the construction project not
1177
00:32:43,065 --> 00:32:44,448
[mathew_passy]: going to talk about this
1178
00:32:44,289 --> 00:32:44,310
[john_nichols]: m
1179
00:32:44,568 --> 00:32:47,595
[mathew_passy]: or you know whatever it is there's
just so many opportunities and
1180
00:32:47,580 --> 00:32:48,300
[john_nichols]: my
1181
00:32:47,635 --> 00:32:52,085
[mathew_passy]: again so much necessity for it right
we we've we've done this in so
1182
00:32:52,050 --> 00:32:52,800
[john_nichols]: yeah
1183
00:32:52,125 --> 00:32:57,064
[mathew_passy]: many other places right we disrupted taxis
and limousines
1184
00:32:56,760 --> 00:32:57,660
[john_nichols]: oh
1185
00:32:57,124 --> 00:32:58,967
[mathew_passy]: by telling people go in your car
and
1186
00:32:59,160 --> 00:33:00,030
[john_nichols]: yeah
1187
00:32:59,588 --> 00:33:03,188
[mathew_passy]: do your own driving we've replaced delivery
1188
00:33:03,000 --> 00:33:04,350
[john_nichols]: yeah
1189
00:33:03,269 --> 00:33:06,079
[mathew_passy]: services with individuals running to the grocery
store under instacard
1190
00:33:05,739 --> 00:33:07,503
[john_nichols]: m ye a
1191
00:33:07,611 --> 00:33:09,314
[mathew_passy]: i think there's an opportunity for
1192
00:33:09,090 --> 00:33:09,251
[john_nichols]: yeah
1193
00:33:09,794 --> 00:33:11,137
[mathew_passy]: people to pick up the baton
1194
00:33:11,010 --> 00:33:11,252
[john_nichols]: oh
1195
00:33:11,417 --> 00:33:18,414
[mathew_passy]: and to fill that void where we've
lost local media and create their own local
1196
00:33:18,475 --> 00:33:24,300
[mathew_passy]: media and i just think there's endless
possibilities and amazing opportunities there to do it
1197
00:33:25,501 --> 00:33:25,682
[john_nichols]: yeah
1198
00:33:26,094 --> 00:33:26,175
[mathew_passy]: ah
1199
00:33:26,623 --> 00:33:27,224
[john_nichols]: there is there's
1200
00:33:27,029 --> 00:33:27,091
[mathew_passy]: ah
1201
00:33:27,284 --> 00:33:28,206
[john_nichols]: so many different things
1202
00:33:28,231 --> 00:33:28,372
[mathew_passy]: oh
1203
00:33:29,007 --> 00:33:29,909
[john_nichols]: um it's
1204
00:33:30,361 --> 00:33:30,725
[mathew_passy]: oh
1205
00:33:31,331 --> 00:33:32,994
[john_nichols]: it just reminds me of a god
that
1206
00:33:33,730 --> 00:33:33,751
[mathew_passy]: m
1207
00:33:33,855 --> 00:33:34,997
[john_nichols]: that lives in nashialand
1208
00:33:34,501 --> 00:33:35,049
[mathew_passy]: oh
1209
00:33:35,097 --> 00:33:36,399
[john_nichols]: he he
1210
00:33:36,451 --> 00:33:36,471
[mathew_passy]: m
1211
00:33:36,500 --> 00:33:37,722
[john_nichols]: got a little local podcast
1212
00:33:37,720 --> 00:33:37,741
[mathew_passy]: m
1213
00:33:38,002 --> 00:33:40,366
[john_nichols]: and he doesn't have a whole lot
of followers but he's got a
1214
00:33:40,351 --> 00:33:41,551
[mathew_passy]: yeah
1215
00:33:40,526 --> 00:33:42,269
[john_nichols]: local podcast and he don't think he
talks
1216
00:33:42,271 --> 00:33:42,291
[mathew_passy]: m
1217
00:33:42,349 --> 00:33:43,591
[john_nichols]: about well talks about
1218
00:33:43,510 --> 00:33:43,531
[mathew_passy]: m
1219
00:33:43,632 --> 00:33:44,212
[john_nichols]: a couple of things
1220
00:33:44,161 --> 00:33:44,463
[mathew_passy]: oh
1221
00:33:44,793 --> 00:33:47,458
[john_nichols]: he talks about the weather for the
day so
1222
00:33:47,625 --> 00:33:47,726
[mathew_passy]: ah
1223
00:33:48,039 --> 00:33:48,720
[john_nichols]: he produces he
1224
00:33:48,661 --> 00:33:48,681
[mathew_passy]: m
1225
00:33:48,780 --> 00:33:49,121
[john_nichols]: produces
1226
00:33:49,870 --> 00:33:49,891
[mathew_passy]: m
1227
00:33:49,882 --> 00:33:50,223
[john_nichols]: something
1228
00:33:51,023 --> 00:33:51,063
[mathew_passy]: m
1229
00:33:51,064 --> 00:33:52,887
[john_nichols]: five days a weekend he talks about
the weekend
1230
00:33:52,681 --> 00:33:53,144
[mathew_passy]: oh
1231
00:33:53,248 --> 00:33:54,590
[john_nichols]: but he also talks about local
1232
00:33:54,571 --> 00:33:54,591
[mathew_passy]: m
1233
00:33:54,670 --> 00:33:56,473
[john_nichols]: events that's going
1234
00:33:56,551 --> 00:33:56,571
[mathew_passy]: m
1235
00:33:56,553 --> 00:33:58,476
[john_nichols]: on and he also gives some sort
of weather
1236
00:33:58,561 --> 00:33:58,581
[mathew_passy]: m
1237
00:33:58,637 --> 00:34:01,081
[john_nichols]: trivial piece to it in the cash
is not
1238
00:34:01,030 --> 00:34:01,051
[mathew_passy]: m
1239
00:34:01,201 --> 00:34:03,765
[john_nichols]: long it's like ten or fftnabout
1240
00:34:03,661 --> 00:34:03,883
[mathew_passy]: oh
1241
00:34:03,825 --> 00:34:07,531
[john_nichols]: ten minutes long and but the cool
thing about it is is that
1242
00:34:07,531 --> 00:34:07,857
[mathew_passy]: oh
1243
00:34:07,632 --> 00:34:09,555
[john_nichols]: but he's also saying oh yeah so
so
1244
00:34:09,736 --> 00:34:09,757
[mathew_passy]: m
1245
00:34:10,036 --> 00:34:10,536
[john_nichols]: they got all this
1246
00:34:10,450 --> 00:34:10,471
[mathew_passy]: m
1247
00:34:10,637 --> 00:34:11,638
[john_nichols]: traffic going on in this
1248
00:34:11,611 --> 00:34:11,631
[mathew_passy]: m
1249
00:34:11,778 --> 00:34:14,122
[john_nichols]: this area show down or whatever he
talks about
1250
00:34:14,131 --> 00:34:14,941
[mathew_passy]: oh
1251
00:34:14,182 --> 00:34:15,645
[john_nichols]: downtown nash talks about
1252
00:34:16,351 --> 00:34:16,553
[mathew_passy]: oh
1253
00:34:16,406 --> 00:34:21,835
[john_nichols]: who the titans are playing he talks
about about the natural printer hawke team
1254
00:34:22,171 --> 00:34:22,434
[mathew_passy]: yeah
1255
00:34:22,276 --> 00:34:24,279
[john_nichols]: he talks about van der bill he
talks
1256
00:34:24,235 --> 00:34:24,379
[mathew_passy]: yeah
1257
00:34:24,319 --> 00:34:27,384
[john_nichols]: abut kinds of crazy stuff within that
but he always
1258
00:34:27,391 --> 00:34:27,651
[mathew_passy]: oh
1259
00:34:27,424 --> 00:34:30,889
[john_nichols]: starts off with the weather which is
which which i think is
1260
00:34:31,231 --> 00:34:31,498
[mathew_passy]: yah
1261
00:34:32,421 --> 00:34:33,345
[john_nichols]: i don't know if it's cooler
1262
00:34:33,121 --> 00:34:33,545
[mathew_passy]: oh
1263
00:34:33,766 --> 00:34:34,690
[john_nichols]: or just interesting
1264
00:34:35,874 --> 00:34:37,831
[mathew_passy]: now when i worked
1265
00:34:37,680 --> 00:34:37,921
[john_nichols]: oh
1266
00:34:37,891 --> 00:34:39,815
[mathew_passy]: in radio i was we
1267
00:34:39,810 --> 00:34:39,830
[john_nichols]: i
1268
00:34:39,855 --> 00:34:43,361
[mathew_passy]: were news talk station so you could
hear the news traffic
1269
00:34:43,075 --> 00:34:43,260
[john_nichols]: yah
1270
00:34:43,441 --> 00:34:44,462
[mathew_passy]: weather at the top of the hour
1271
00:34:44,409 --> 00:34:44,430
[john_nichols]: m
1272
00:34:44,522 --> 00:34:45,404
[mathew_passy]: of the bottom of the hour
1273
00:34:45,300 --> 00:34:45,543
[john_nichols]: yeah
1274
00:34:46,045 --> 00:34:47,507
[mathew_passy]: in between there you'd
1275
00:34:47,370 --> 00:34:47,592
[john_nichols]: oh
1276
00:34:47,547 --> 00:34:49,653
[mathew_passy]: have personalities you know about
1277
00:34:49,530 --> 00:34:49,792
[john_nichols]: oh
1278
00:34:49,874 --> 00:34:55,153
[mathew_passy]: daily topics politics news laughter whatever maybe
quarter
1279
00:34:55,200 --> 00:34:55,441
[john_nichols]: yeah
1280
00:34:55,253 --> 00:34:56,615
[mathew_passy]: the hour you get more traffic and
1281
00:34:56,640 --> 00:34:56,862
[john_nichols]: yeah
1282
00:34:56,655 --> 00:34:59,397
[mathew_passy]: weather and i remember the program director
somebody
1283
00:34:59,250 --> 00:34:59,511
[john_nichols]: oh
1284
00:34:59,457 --> 00:35:01,940
[mathew_passy]: came up to me we were having
a conversation about how the business works and
1285
00:35:01,980 --> 00:35:02,240
[mathew_passy]: he said
1286
00:35:02,252 --> 00:35:02,334
[john_nichols]: ah
1287
00:35:03,821 --> 00:35:06,326
[mathew_passy]: you know the talk talent that we
have here
1288
00:35:06,240 --> 00:35:06,603
[john_nichols]: my
1289
00:35:06,666 --> 00:35:07,448
[mathew_passy]: those guys who you
1290
00:35:07,410 --> 00:35:07,791
[john_nichols]: oh
1291
00:35:07,488 --> 00:35:10,694
[mathew_passy]: know the big names that everybody talks
about the ones who supposedly make all the
1292
00:35:10,714 --> 00:35:10,974
[mathew_passy]: money
1293
00:35:10,751 --> 00:35:10,832
[john_nichols]: ah
1294
00:35:11,114 --> 00:35:13,138
[mathew_passy]: right who we kind of drive
1295
00:35:13,050 --> 00:35:13,294
[john_nichols]: yeah
1296
00:35:13,178 --> 00:35:16,084
[mathew_passy]: the marketing around their job is to
keep people
1297
00:35:16,299 --> 00:35:16,320
[john_nichols]: m
1298
00:35:16,565 --> 00:35:21,734
[mathew_passy]: on listening until traffic and weather that's
their job i don't care what they say
1299
00:35:21,874 --> 00:35:22,756
[mathew_passy]: i don't care how they do
1300
00:35:22,710 --> 00:35:22,951
[john_nichols]: yeah
1301
00:35:22,856 --> 00:35:25,160
[mathew_passy]: it i don't care if they're left
i don't care if they're right i don't
1302
00:35:25,200 --> 00:35:27,344
[mathew_passy]: care if they're upside down when they're
doing
1303
00:35:27,401 --> 00:35:27,441
[john_nichols]: m
1304
00:35:27,404 --> 00:35:31,470
[mathew_passy]: the when they're doing their little talk
bits all i care about is that people
1305
00:35:31,611 --> 00:35:32,252
[mathew_passy]: we're listening to
1306
00:35:32,231 --> 00:35:32,331
[john_nichols]: ah
1307
00:35:32,292 --> 00:35:36,299
[mathew_passy]: them stay listening until traffic and weather
because that's
1308
00:35:36,120 --> 00:35:36,423
[john_nichols]: oh
1309
00:35:36,439 --> 00:35:39,864
[mathew_passy]: where they made their money because
1310
00:35:39,729 --> 00:35:39,750
[john_nichols]: m
1311
00:35:39,944 --> 00:35:40,765
[mathew_passy]: traffic and weather
1312
00:35:41,070 --> 00:35:41,417
[john_nichols]: oh
1313
00:35:41,166 --> 00:35:42,468
[mathew_passy]: is information that people
1314
00:35:42,270 --> 00:35:42,553
[john_nichols]: oh
1315
00:35:42,548 --> 00:35:43,871
[mathew_passy]: need that people want
1316
00:35:44,280 --> 00:35:44,641
[john_nichols]: yeah
1317
00:35:44,411 --> 00:35:46,595
[mathew_passy]: and that most radio stations at least
back
1318
00:35:46,560 --> 00:35:46,761
[john_nichols]: oh
1319
00:35:46,635 --> 00:35:49,360
[mathew_passy]: in the day that's where they sold
the most advertising
1320
00:35:48,960 --> 00:35:49,162
[john_nichols]: oh
1321
00:35:50,171 --> 00:35:51,233
[mathew_passy]: everybody's got to deal with
1322
00:35:51,180 --> 00:35:51,522
[john_nichols]: oh
1323
00:35:51,273 --> 00:35:53,959
[mathew_passy]: the weather and most people have to
deal with traffic
1324
00:35:53,880 --> 00:35:54,162
[john_nichols]: oh
1325
00:35:55,381 --> 00:35:55,801
[mathew_passy]: so that was
1326
00:35:55,802 --> 00:35:55,945
[john_nichols]: yeah
1327
00:35:56,002 --> 00:35:56,743
[mathew_passy]: that's really that was
1328
00:35:56,670 --> 00:35:56,891
[john_nichols]: oh
1329
00:35:56,783 --> 00:35:59,348
[mathew_passy]: the business of radio at least ten
years ago today
1330
00:35:59,501 --> 00:35:59,622
[john_nichols]: oh
1331
00:35:59,588 --> 00:36:02,313
[mathew_passy]: who knows because we can get the
weather on our phone and
1332
00:36:02,364 --> 00:36:02,467
[john_nichols]: ah
1333
00:36:02,373 --> 00:36:03,455
[mathew_passy]: traffic on the maps and
1334
00:36:03,390 --> 00:36:03,792
[john_nichols]: oh
1335
00:36:03,495 --> 00:36:05,859
[mathew_passy]: all this other stuff but right if
you can
1336
00:36:06,000 --> 00:36:06,930
[john_nichols]: oh
1337
00:36:06,711 --> 00:36:09,739
[mathew_passy]: if you can create value
1338
00:36:09,909 --> 00:36:09,930
[john_nichols]: m
1339
00:36:11,191 --> 00:36:11,752
[mathew_passy]: or if you can
1340
00:36:11,940 --> 00:36:12,430
[john_nichols]: oh
1341
00:36:12,333 --> 00:36:13,516
[mathew_passy]: put something out there
1342
00:36:13,500 --> 00:36:13,969
[john_nichols]: oh
1343
00:36:14,338 --> 00:36:16,608
[mathew_passy]: that people feel like
1344
00:36:16,590 --> 00:36:17,550
[john_nichols]: yeah
1345
00:36:16,648 --> 00:36:19,763
[mathew_passy]: they need then you can be
1346
00:36:20,602 --> 00:36:20,622
[john_nichols]: a
1347
00:36:20,664 --> 00:36:20,985
[mathew_passy]: very
1348
00:36:21,360 --> 00:36:22,140
[john_nichols]: yeah
1349
00:36:21,386 --> 00:36:22,388
[mathew_passy]: very successful
1350
00:36:22,530 --> 00:36:22,894
[john_nichols]: oh
1351
00:36:22,869 --> 00:36:26,221
[mathew_passy]: doing it oh
1352
00:36:25,681 --> 00:36:26,903
[john_nichols]: yeah and the thing is that
1353
00:36:27,091 --> 00:36:27,355
[mathew_passy]: oh
1354
00:36:27,164 --> 00:36:29,207
[john_nichols]: he started this thing as as
1355
00:36:29,185 --> 00:36:30,121
[mathew_passy]: yeah
1356
00:36:29,287 --> 00:36:31,130
[john_nichols]: he was just he would do a
podcast
1357
00:36:30,991 --> 00:36:31,011
[mathew_passy]: m
1358
00:36:31,170 --> 00:36:33,033
[john_nichols]: and just do it as as
1359
00:36:33,061 --> 00:36:33,406
[mathew_passy]: oh
1360
00:36:33,113 --> 00:36:35,297
[john_nichols]: hey what's what's going on in national
this weekend
1361
00:36:35,302 --> 00:36:35,383
[mathew_passy]: ah
1362
00:36:35,357 --> 00:36:40,043
[john_nichols]: kind of a thing and in some
of his comments you got back was you
1363
00:36:40,063 --> 00:36:40,203
[john_nichols]: know
1364
00:36:40,240 --> 00:36:40,261
[mathew_passy]: m
1365
00:36:40,323 --> 00:36:43,827
[john_nichols]: well maybe you want to tell us
what the weather is so we know what
1366
00:36:43,814 --> 00:36:43,854
[mathew_passy]: a
1367
00:36:43,947 --> 00:36:47,430
[john_nichols]: we wanted to go do too so
1368
00:36:47,572 --> 00:36:47,734
[mathew_passy]: yeah
1369
00:36:47,630 --> 00:36:48,432
[john_nichols]: he started leading off with
1370
00:36:48,511 --> 00:36:48,673
[mathew_passy]: oh
1371
00:36:48,692 --> 00:36:50,736
[john_nichols]: and he started leading off with weather
and the started
1372
00:36:50,551 --> 00:36:51,451
[mathew_passy]: oh
1373
00:36:50,776 --> 00:36:52,759
[john_nichols]: talking about hey this is these
1374
00:36:52,651 --> 00:36:52,853
[mathew_passy]: oh
1375
00:36:52,819 --> 00:36:54,842
[john_nichols]: are these are the events and stuff
that's going
1376
00:36:54,841 --> 00:36:54,861
[mathew_passy]: m
1377
00:36:54,943 --> 00:36:55,844
[john_nichols]: on and by the
1378
00:36:55,810 --> 00:36:55,831
[mathew_passy]: m
1379
00:36:55,884 --> 00:37:00,251
[john_nichols]: way here's a here here's a trivial
piece about weather or whatever he was talking
1380
00:37:00,312 --> 00:37:00,873
[john_nichols]: about i mean
1381
00:37:00,961 --> 00:37:01,831
[mathew_passy]: oh
1382
00:37:01,173 --> 00:37:02,836
[john_nichols]: he he distributed but alkasofbt
1383
00:37:02,881 --> 00:37:03,511
[mathew_passy]: oh
1384
00:37:03,036 --> 00:37:08,105
[john_nichols]: always gave some little interesting fact at
the very end lots about weather for whatever
1385
00:37:08,205 --> 00:37:13,161
[john_nichols]: reason and but i mean i mean
he's got like a little cult following for
1386
00:37:13,241 --> 00:37:13,884
[john_nichols]: certain which is
1387
00:37:13,831 --> 00:37:13,851
[mathew_passy]: m
1388
00:37:13,985 --> 00:37:14,246
[john_nichols]: weird
1389
00:37:16,161 --> 00:37:17,123
[mathew_passy]: it doesn't sound that weird
1390
00:37:17,010 --> 00:37:17,331
[john_nichols]: oh
1391
00:37:17,163 --> 00:37:19,286
[mathew_passy]: to me and listen i know we
started off by talking about how this is
1392
00:37:19,527 --> 00:37:20,529
[mathew_passy]: a thing for good business
1393
00:37:20,183 --> 00:37:20,203
[john_nichols]: a
1394
00:37:20,569 --> 00:37:24,014
[mathew_passy]: the thing for entrepreneur is a thing
to drive attention but truly it could just
1395
00:37:24,074 --> 00:37:26,058
[mathew_passy]: be that you're passionate about this stuff
right you don't
1396
00:37:26,259 --> 00:37:26,280
[john_nichols]: m
1397
00:37:26,398 --> 00:37:29,732
[mathew_passy]: you don't have to go into it
with is monetization
1398
00:37:29,130 --> 00:37:29,790
[john_nichols]: yeah
1399
00:37:29,792 --> 00:37:30,393
[mathew_passy]: mentality
1400
00:37:30,420 --> 00:37:30,561
[john_nichols]: oh
1401
00:37:31,195 --> 00:37:33,539
[mathew_passy]: just go into it thinking man i
go to
1402
00:37:33,520 --> 00:37:33,760
[john_nichols]: oh
1403
00:37:33,759 --> 00:37:37,966
[mathew_passy]: every single whatever high school football game
right i check out all the high
1404
00:37:37,981 --> 00:37:38,041
[john_nichols]: m
1405
00:37:37,986 --> 00:37:38,827
[mathew_passy]: school football games
1406
00:37:39,429 --> 00:37:39,450
[john_nichols]: m
1407
00:37:39,489 --> 00:37:40,732
[mathew_passy]: as long as i'm there i
1408
00:37:40,781 --> 00:37:40,862
[john_nichols]: no
1409
00:37:40,833 --> 00:37:41,361
[mathew_passy]: might as well
1410
00:37:41,550 --> 00:37:41,651
[john_nichols]: ye
1411
00:37:42,171 --> 00:37:44,013
[mathew_passy]: talk about it right maybe i can
interview
1412
00:37:44,000 --> 00:37:44,161
[john_nichols]: yep
1413
00:37:44,153 --> 00:37:45,595
[mathew_passy]: some of the players or some of
the coaches right
1414
00:37:45,630 --> 00:37:47,130
[john_nichols]: yeah
1415
00:37:46,016 --> 00:37:48,859
[mathew_passy]: again going back to what i was
saying earlier about guests who never get talked
1416
00:37:48,920 --> 00:37:49,000
[mathew_passy]: to
1417
00:37:49,140 --> 00:37:49,160
[john_nichols]: m
1418
00:37:49,731 --> 00:37:50,352
[mathew_passy]: same thing right
1419
00:37:50,220 --> 00:37:50,404
[john_nichols]: ye
1420
00:37:50,372 --> 00:37:51,654
[mathew_passy]: nobody's reaching out to the high school
1421
00:37:51,720 --> 00:37:52,142
[john_nichols]: oh
1422
00:37:51,774 --> 00:37:56,622
[mathew_passy]: football coaches for an interview nobody's checking
out the the athletic directors of the high
1423
00:37:56,642 --> 00:37:59,347
[mathew_passy]: school for an interview you have great
access to the people who are going to
1424
00:37:59,407 --> 00:38:00,248
[mathew_passy]: give you content
1425
00:37:59,880 --> 00:38:00,840
[john_nichols]: yeah
1426
00:38:00,288 --> 00:38:01,651
[mathew_passy]: to give you interesting information
1427
00:38:01,560 --> 00:38:02,280
[john_nichols]: oh
1428
00:38:01,731 --> 00:38:04,538
[mathew_passy]: and and you're going to build relationships
i
1429
00:38:04,650 --> 00:38:04,977
[john_nichols]: oh
1430
00:38:04,899 --> 00:38:06,302
[mathew_passy]: i one of my clients
1431
00:38:06,120 --> 00:38:06,321
[john_nichols]: my
1432
00:38:06,363 --> 00:38:10,833
[mathew_passy]: does a podcast all about rucker's athletics
just rockers the state
1433
00:38:10,775 --> 00:38:10,960
[john_nichols]: yeah
1434
00:38:10,873 --> 00:38:14,999
[mathew_passy]: school of new jersey decent enough football
team pretty good basketball
1435
00:38:14,820 --> 00:38:16,230
[john_nichols]: oh
1436
00:38:15,060 --> 00:38:16,482
[mathew_passy]: team not a ton of
1437
00:38:16,461 --> 00:38:16,642
[john_nichols]: yeah
1438
00:38:16,542 --> 00:38:19,226
[mathew_passy]: coverage right in between new york and
philly so doesn't really get a lot of
1439
00:38:19,327 --> 00:38:23,260
[mathew_passy]: doesn't have its own like network or
national coverage and so these guys decide they're
1440
00:38:23,280 --> 00:38:27,515
[mathew_passy]: gonna do a podcast about it nobody
reaches out to the people at rockers from
1441
00:38:27,615 --> 00:38:29,858
[mathew_passy]: e s p n and d fox
sports
1442
00:38:29,970 --> 00:38:30,372
[john_nichols]: oh
1443
00:38:30,499 --> 00:38:32,383
[mathew_passy]: for interviews so when they want to
get the football
1444
00:38:32,220 --> 00:38:32,384
[john_nichols]: ye
1445
00:38:32,423 --> 00:38:33,324
[mathew_passy]: coach on they get
1446
00:38:33,240 --> 00:38:33,608
[john_nichols]: oh
1447
00:38:33,384 --> 00:38:35,307
[mathew_passy]: him when they want to get the
athletic directors they get
1448
00:38:35,319 --> 00:38:35,340
[john_nichols]: m
1449
00:38:35,368 --> 00:38:38,976
[mathew_passy]: him and because of that because theyve
been doing it for so long because they've
1450
00:38:38,996 --> 00:38:45,381
[mathew_passy]: been doing these interviews and building relationships
they have so much access to rucker's athletics
1451
00:38:45,502 --> 00:38:50,602
[mathew_passy]: now which is great for them because
they love it they get invited to these
1452
00:38:50,842 --> 00:38:51,683
[mathew_passy]: to these events
1453
00:38:51,690 --> 00:38:52,468
[john_nichols]: ye
1454
00:38:51,823 --> 00:38:55,667
[mathew_passy]: and they get you know they get
recognized at the games their little celebrities
1455
00:38:55,179 --> 00:38:55,923
[john_nichols]: m oh
1456
00:38:56,027 --> 00:39:00,294
[mathew_passy]: all because they just love rucker sports
that was it
1457
00:39:00,271 --> 00:39:02,333
[john_nichols]: yeah yeah
1458
00:39:02,112 --> 00:39:04,997
[mathew_passy]: it's that simple it doesn't always have
to be a money old just be you're
1459
00:39:05,040 --> 00:39:06,240
[john_nichols]: oh
1460
00:39:05,077 --> 00:39:06,399
[mathew_passy]: super passionate and listen
1461
00:39:06,300 --> 00:39:06,842
[john_nichols]: oh
1462
00:39:06,439 --> 00:39:10,406
[mathew_passy]: if you do it right you're super
passionate you work hard you you know you're
1463
00:39:10,486 --> 00:39:11,848
[mathew_passy]: consistent you think
1464
00:39:11,769 --> 00:39:11,790
[john_nichols]: m
1465
00:39:11,928 --> 00:39:12,730
[mathew_passy]: about the value you're
1466
00:39:12,690 --> 00:39:12,890
[john_nichols]: yeah
1467
00:39:12,750 --> 00:39:16,366
[mathew_passy]: delivering to potential listeners out there it's
going to be really easy
1468
00:39:16,212 --> 00:39:16,395
[john_nichols]: yeah
1469
00:39:16,426 --> 00:39:18,116
[mathew_passy]: to turn this into something you can
do for a living
1470
00:39:19,361 --> 00:39:21,004
[john_nichols]: yeah that is so true
1471
00:39:20,980 --> 00:39:21,001
[mathew_passy]: m
1472
00:39:21,164 --> 00:39:21,364
[john_nichols]: and the
1473
00:39:21,361 --> 00:39:21,381
[mathew_passy]: m
1474
00:39:21,404 --> 00:39:26,092
[john_nichols]: thing is is that i do this
podcast as a passion project
1475
00:39:25,861 --> 00:39:25,881
[mathew_passy]: m
1476
00:39:27,194 --> 00:39:28,135
[john_nichols]: i'm not looking for my
1477
00:39:28,141 --> 00:39:28,384
[mathew_passy]: oh
1478
00:39:28,897 --> 00:39:31,160
[john_nichols]: monetization on this thing if it happens
1479
00:39:30,991 --> 00:39:32,491
[mathew_passy]: oh
1480
00:39:31,221 --> 00:39:33,304
[john_nichols]: it happens i'm not really looking for
it but
1481
00:39:33,331 --> 00:39:33,351
[mathew_passy]: m
1482
00:39:33,925 --> 00:39:35,988
[john_nichols]: it's i think it's just my attitude
1483
00:39:35,902 --> 00:39:36,044
[mathew_passy]: yeah
1484
00:39:36,029 --> 00:39:39,394
[john_nichols]: that i'm going into this thing and
i just want to add value to people's
1485
00:39:39,434 --> 00:39:42,962
[john_nichols]: lives in general the people that i'm
trying to
1486
00:39:42,931 --> 00:39:43,193
[mathew_passy]: oh
1487
00:39:43,022 --> 00:39:47,752
[john_nichols]: hit you know the because my passion
is the
1488
00:39:47,731 --> 00:39:47,954
[mathew_passy]: oh
1489
00:39:47,812 --> 00:39:50,497
[john_nichols]: small business owner out there my passion
is to help
1490
00:39:50,485 --> 00:39:50,505
[mathew_passy]: a
1491
00:39:50,577 --> 00:39:53,522
[john_nichols]: these folks out there in a way
that
1492
00:39:54,631 --> 00:39:54,651
[mathew_passy]: m
1493
00:39:54,904 --> 00:39:57,288
[john_nichols]: so that i can just help them
and bring value more than
1494
00:39:57,316 --> 00:39:57,356
[mathew_passy]: m
1495
00:39:57,348 --> 00:39:59,031
[john_nichols]: anything and
1496
00:39:59,907 --> 00:39:59,927
[mathew_passy]: m
1497
00:39:59,932 --> 00:40:00,734
[john_nichols]: i think it's just
1498
00:40:00,760 --> 00:40:00,781
[mathew_passy]: m
1499
00:40:00,814 --> 00:40:02,877
[john_nichols]: part of that whole attitude that
1500
00:40:02,774 --> 00:40:02,919
[mathew_passy]: yeah
1501
00:40:02,957 --> 00:40:07,625
[john_nichols]: i have to help these folks and
i think at the end of the day
1502
00:40:08,206 --> 00:40:10,750
[john_nichols]: you know we we talked about how
much content i was putting
1503
00:40:10,681 --> 00:40:10,923
[mathew_passy]: oh
1504
00:40:10,871 --> 00:40:13,455
[john_nichols]: out i was putting content up because
i was passionate
1505
00:40:13,321 --> 00:40:14,161
[mathew_passy]: yeah
1506
00:40:13,495 --> 00:40:15,719
[john_nichols]: about doing it i mean i had
stuff in my
1507
00:40:15,751 --> 00:40:15,771
[mathew_passy]: m
1508
00:40:15,779 --> 00:40:18,343
[john_nichols]: head i had words i need to
get out i had
1509
00:40:18,331 --> 00:40:19,201
[mathew_passy]: oh
1510
00:40:18,724 --> 00:40:26,111
[john_nichols]: things i need to say to people
in podcast was potentially the fastest or easiest
1511
00:40:26,191 --> 00:40:28,075
[john_nichols]: way for me to get something out
1512
00:40:28,021 --> 00:40:28,283
[mathew_passy]: yeah
1513
00:40:29,156 --> 00:40:29,337
[john_nichols]: and
1514
00:40:29,190 --> 00:40:29,311
[mathew_passy]: yeah
1515
00:40:29,998 --> 00:40:30,479
[john_nichols]: that's kind
1516
00:40:30,421 --> 00:40:30,664
[mathew_passy]: oh
1517
00:40:30,519 --> 00:40:32,842
[john_nichols]: of the whole reason why i did
it so anybody out there
1518
00:40:33,211 --> 00:40:33,231
[mathew_passy]: m
1519
00:40:33,263 --> 00:40:34,846
[john_nichols]: that is listening to my podcast
1520
00:40:35,671 --> 00:40:35,691
[mathew_passy]: m
1521
00:40:35,687 --> 00:40:40,575
[john_nichols]: you know started off a passion project
man i mean that i mean i think
1522
00:40:40,656 --> 00:40:44,702
[john_nichols]: matthew said it the best you know
and if you just go out and just
1523
00:40:44,802 --> 00:40:49,811
[john_nichols]: do it just because you want to
do it i think that's awesome so thanks
1524
00:40:49,891 --> 00:40:51,696
[john_nichols]: matthew for bringing this up i mean
this
1525
00:40:51,610 --> 00:40:51,631
[mathew_passy]: m
1526
00:40:51,756 --> 00:40:52,878
[john_nichols]: is a fantastic
1527
00:40:52,681 --> 00:40:52,701
[mathew_passy]: m
1528
00:40:53,319 --> 00:40:54,983
[john_nichols]: topic and you know
1529
00:40:55,111 --> 00:40:55,394
[mathew_passy]: oh
1530
00:40:55,344 --> 00:40:56,627
[john_nichols]: i've loved every minute of this
1531
00:40:57,951 --> 00:40:58,653
[mathew_passy]: it's my pleasure
1532
00:40:58,800 --> 00:40:59,022
[john_nichols]: yeah
1533
00:40:58,933 --> 00:41:00,196
[mathew_passy]: i like you said you're passionate
1534
00:41:00,278 --> 00:41:00,420
[john_nichols]: yeah
1535
00:41:00,296 --> 00:41:01,098
[mathew_passy]: i'm passionate about this i
1536
00:41:01,080 --> 00:41:01,421
[john_nichols]: yeah
1537
00:41:01,158 --> 00:41:05,587
[mathew_passy]: could talk about this for for for
years hopefully it will be
1538
00:41:06,714 --> 00:41:10,063
[john_nichols]: oh yeah most definitely well matthew if
anybody wants to get more
1539
00:41:09,991 --> 00:41:10,011
[mathew_passy]: m
1540
00:41:10,103 --> 00:41:11,988
[john_nichols]: information about you how can they do
that
1541
00:41:12,981 --> 00:41:17,308
[mathew_passy]: well so i've been running the business
of the podcast consultant dot com for the
1542
00:41:17,368 --> 00:41:18,170
[mathew_passy]: last eight years
1543
00:41:18,060 --> 00:41:18,260
[john_nichols]: yeah
1544
00:41:18,190 --> 00:41:20,794
[mathew_passy]: and that's our main production business and
that's
1545
00:41:20,706 --> 00:41:20,847
[john_nichols]: yeah
1546
00:41:20,814 --> 00:41:25,121
[mathew_passy]: where i do consulting and auditing and
editing so you've got to gas you want
1547
00:41:25,161 --> 00:41:28,727
[mathew_passy]: some help with that's where you find
us there but if this idea of localized
1548
00:41:28,787 --> 00:41:33,616
[mathew_passy]: content peaks your interest or maybe you've
already got it we're doing a lot of
1549
00:41:33,656 --> 00:41:38,783
[mathew_passy]: stuff at town cast studios com now
that site is really
1550
00:41:39,150 --> 00:41:39,459
[john_nichols]: oh
1551
00:41:39,324 --> 00:41:43,208
[mathew_passy]: right now for our studio that we
have here in jersey but if you're already
1552
00:41:43,308 --> 00:41:49,136
[mathew_passy]: doing localized content town cast dot com
we've got a little form set up where
1553
00:41:49,537 --> 00:41:53,644
[mathew_passy]: you can submit your localized content we're
going to try and build out something
1554
00:41:53,642 --> 00:41:53,826
[john_nichols]: yeah
1555
00:41:53,664 --> 00:41:55,487
[mathew_passy]: to make it easier for people to
find
1556
00:41:55,680 --> 00:41:56,529
[john_nichols]: yea
1557
00:41:56,248 --> 00:41:57,610
[mathew_passy]: content creators in their name
1558
00:41:57,660 --> 00:41:57,924
[john_nichols]: yeah
1559
00:41:57,751 --> 00:42:01,337
[mathew_passy]: hood and then my partner is doing
apodcast
1560
00:42:00,720 --> 00:42:00,983
[john_nichols]: yah
1561
00:42:01,517 --> 00:42:03,981
[mathew_passy]: for local creators of town cast podcast
1562
00:42:03,909 --> 00:42:03,930
[john_nichols]: m
1563
00:42:04,061 --> 00:42:06,666
[mathew_passy]: dot com so basically if you google
town cast
1564
00:42:06,480 --> 00:42:06,721
[john_nichols]: oh
1565
00:42:06,746 --> 00:42:08,388
[mathew_passy]: hopefully we pop
1566
00:42:08,460 --> 00:42:08,822
[john_nichols]: oh
1567
00:42:08,489 --> 00:42:11,315
[mathew_passy]: up in a couple of different ways
and you know we
1568
00:42:11,379 --> 00:42:11,400
[john_nichols]: m
1569
00:42:11,395 --> 00:42:15,868
[mathew_passy]: can we can really help build enthusiasm
for this concept
1570
00:42:17,080 --> 00:42:17,541
[john_nichols]: no i mean
1571
00:42:17,881 --> 00:42:18,166
[mathew_passy]: oh
1572
00:42:18,002 --> 00:42:19,524
[john_nichols]: i think this concept is fantastic
1573
00:42:19,393 --> 00:42:19,413
[mathew_passy]: a
1574
00:42:19,624 --> 00:42:20,245
[john_nichols]: thank you so much
1575
00:42:20,131 --> 00:42:21,181
[mathew_passy]: oh
1576
00:42:20,285 --> 00:42:22,950
[john_nichols]: for bringing it down today and like
i said i will put
1577
00:42:22,861 --> 00:42:23,002
[mathew_passy]: yeah
1578
00:42:23,030 --> 00:42:24,572
[john_nichols]: all i'll put all your links and
stuff
1579
00:42:24,599 --> 00:42:24,721
[mathew_passy]: yeah
1580
00:42:24,833 --> 00:42:25,334
[john_nichols]: in our
1581
00:42:25,741 --> 00:42:25,985
[mathew_passy]: oh
1582
00:42:26,235 --> 00:42:28,078
[john_nichols]: the notes of this podcast and also
1583
00:42:27,961 --> 00:42:28,223
[mathew_passy]: oh
1584
00:42:28,178 --> 00:42:30,283
[john_nichols]: put it in the um the description
1585
00:42:30,301 --> 00:42:31,531
[mathew_passy]: oh
1586
00:42:30,864 --> 00:42:32,829
[john_nichols]: of my youtube channel when
1587
00:42:32,881 --> 00:42:33,123
[mathew_passy]: oh
1588
00:42:32,889 --> 00:42:35,194
[john_nichols]: i give this little clip when i
post this little clip it of us
1589
00:42:35,131 --> 00:42:35,473
[mathew_passy]: oh
1590
00:42:35,274 --> 00:42:36,457
[john_nichols]: together so
1591
00:42:37,641 --> 00:42:38,187
[mathew_passy]: that sounds great
1592
00:42:39,200 --> 00:42:43,170
[john_nichols]: all right well matthew thank you for
being on the show i want to think
1593
00:42:43,230 --> 00:42:44,994
[john_nichols]: all my listeners today and we will
1594
00:42:44,971 --> 00:42:45,173
[mathew_passy]: oh
1595
00:42:45,094 --> 00:42:46,478
[john_nichols]: see you on the next
1596
00:42:46,310 --> 00:42:46,351
[mathew_passy]: ah
1597
00:42:46,598 --> 00:42:46,718
[john_nichols]: one